---
title: "Is Lusha Free? Yes — Limits, Pricing & 6.8/10 Review"
description: "Lusha: free plan, paid from $37.45/mo. Zekai score 6.8/10. Catch: No clear pricing information available on the pricing page. 50+ better-rated picks →"
url: https://zekaiwork.com/ai-tools/lusha/
language: en-US
source: Zekai (https://zekaiwork.com/) - independent AI tools directory. Please cite the url above.
---

![Lusha](https://zekaiwork.com/wp-content/uploads/2026/06/cropped-Favicon-180x180-8.png)

[AI tools for Sales](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/)

# Lusha — AI for Lead Generation & Sales Prospecting

A sales intelligence platform for finding B2B contact information, though feature and data specifics require a direct demo.

Positioned as a tool for sales teams to find prospect data, but public information is limited.

What is Lusha?

Lusha: A sales intelligence platform for finding B2B contact information, though feature and data specifics require a direct demo. It has a free plan; paid plans start at $37.45/mo. Zekai's independent review scores it 6.8 out of 10. Best for sales & Lead Generation.

Facts checked 15 Oct 2026. Free plan added on 10 Oct 2026.

Best for [AI Sales Automation](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/)

[Try Lusha](https://zekaiwork.com/go/lusha/)

Free Plan Pro from$37.45/mo

Free plan verified · [free AI tools for Sales](https://zekaiwork.com/free-ai-tools/ai-lead-generation-sales-automation/)

6.8 Zekai

Contact vendor for info

AI for Lead Generation & Sales Prospecting

Ease of Use

8.6

Accuracy

7.6

Value

4.8

Time Saving

5.6

📊 Independently reviewed and scored. [How we score →](https://zekaiwork.com/how-we-score/)

✍️ Reviewed by **Zekai Editorial Team**  · Updated August 6, 2026

🏷 Is this your tool? [Claim this listing →](https://zekaiwork.com/claim-listing/?tool=47628)

Zekai Verdict

What is it?

Lusha is a sales intelligence tool for Sales & Lead Generation professionals.

Best for

This tool is intended for sales professionals who need to source B2B contact data and are prepared to engage with a…

Not ideal for

No clear pricing information available on the pricing page.

Price

Free plan · paid from $37.45/mo

Zekai Score

6.8_/10_

[Visit official site ↗](https://zekaiwork.com/go/lusha/) Compare alternatives →Why this score →

⭐ Today's Spotlight [**Smartlead.ai** ★ 9.2/10](https://zekaiwork.com/ai-tools/smartlead-ai/) [**Clay** ★ 9.1/10](https://zekaiwork.com/ai-tools/clay/) [**Pipedrive** ★ 9.0/10](https://zekaiwork.com/ai-tools/pipedrive/) [**People.ai** ★ 9.0/10](https://zekaiwork.com/ai-tools/people-ai/) [**LinkedIn Sales Navigator** ★ 9.0/10](https://zekaiwork.com/ai-tools/linkedin-sales-navigator/) [**Apollo.io** ★ 8.9/10](https://zekaiwork.com/ai-tools/apollo-io/) [**Fathom** ★ 8.8/10](https://zekaiwork.com/ai-tools/fathom/) [Be the next sponsor →](https://zekaiwork.com/advertise/)

Hand-scored by Zekai

## Top AI for Lead Generation & Sales Prospecting picks

[#1Smartlead.ai_★_  9.2_/10_](https://zekaiwork.com/ai-tools/smartlead-ai/) [#2Clay_★_  9.1_/10_](https://zekaiwork.com/ai-tools/clay/) [#3Pipedrive_★_  9.0_/10_](https://zekaiwork.com/ai-tools/pipedrive/)

[See all 104 AI tools for Sales →](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/)

⚡ Quick answer

Lusha is a sales intelligence platform for Sales & Lead Generation, but without public data on its accuracy, feature set, or pricing, it's impossible to declare it the 'best' AI tool. Professionals should consider it alongside competitors and use vendor demos to verify its capabilities and ROI before committing.

Category Sales Intelligence

Best for Sales & Lead Generation

Price from Pricing on request

Free plan No

Rating 6.8/10

📖 About Lusha

Lusha is a sales intelligence tool for Sales & Lead Generation professionals. It is designed to help users find B2B contact and company data to facilitate prospecting and outreach efforts. The tool's specific capabilities, data accuracy, and integration options are not publicly detailed, requiring direct engagement with the vendor for evaluation.

Real Impact

## Before _& After_

❌ Before

Spending hours manually searching for prospect contact information.

✅ After

Potentially finding direct contact data within your workflow.

Prompt Templates

## Try it with these _prompts_

Copy any prompt and paste it directly into the tool.

Find Series B fintech companies hiring VPs

Find Series B fintech companies in the US that have hired a new VP of Sales in the last 90 days. I need company names, contact information for the new VP, and their LinkedIn profiles.

Enrich CRM with buying signals

Enrich my CRM records with updated contact and company data, including relevant buying signals. Ensure the data is verified and helps identify accounts that are actively looking to purchase.

Identify target accounts for outbound

Identify target accounts for my outbound sales efforts based on specific criteria such as industry, funding stage, and recent hiring trends. Provide key contact information for decision-makers within these accounts.

AI Prompts

## Prompts for _Sales_

Prompt 01 Email to IT for DNS Setup

Hi team, I'm setting up a new sales outreach tool ([[Tool Name]]) and need to add three DNS records for our sending domain, [[yourdomain.com]], to ensure email deliverability under the 2026 Google & Yahoo guidelines.

Prompt 02 Post-Call Analysis Prompt for Gong

You are a sales manager reviewing a discovery call transcript from Gong. The rep is selling our B2B SaaS product for financial reporting. Read the following transcript and provide: 1.

Prompt 03 Clay.com AI Personalization Prompt

Act as a world-class SDR. Given the following data points about a prospect, write a single, compelling opening sentence for a cold email. The sentence should be casual, concise, and reference one of the most interesting data points…

[See all 44 AI prompts for Sales →](https://zekaiwork.com/prompts/ai-lead-generation-sales-automation/)

Paid remote work · AI for Lead Generation & Sales Prospecting

## Paid remote AI jobs for people who use tools like Lusha

AI companies pay experts by the hour to test and improve AI. Remote and flexible. These roles are open now.

149 open roles · updated today

[**Enterprise Sales Manager – AI Training Specialist** Remote · United States$100–$125/hrView role →](https://zekaiwork.com/remote-ai-jobs/enterprise-sales-manager-ai-training-specialist-2446/) [**Enterprise Account Executive - AI Sales Expert** Remote · United States$85–$105/hrView role →](https://zekaiwork.com/remote-ai-jobs/enterprise-account-executive-ai-sales-expert-2447/) [**Business & Sales Operations Domain Expert** Remote · United States$60–$100/hrView role →](https://zekaiwork.com/remote-ai-jobs/business-sales-operations-domain-expert-435/)

### Get new roles like these by email

One short email each morning with new roles open in your country. Free. Unsubscribe any time.

[See all 1,538 open roles →](https://zekaiwork.com/remote-ai-jobs/)

Social Proof

## Trusted by _professionals_

Ease of Use

8.6

Accuracy

7.6

Value

4.8

Time Saving

5.6

[Start Free Today →](https://zekaiwork.com/go/lusha/)

Connects With

## Lusha _integrations_

[Salesforce](https://zekaiwork.com/ar/adawat-ai/salesforce/) [HubSpot](https://zekaiwork.com/fr/outils-ia/hubspot/) [Claude](https://zekaiwork.com/ai-tools/claude/) [ChatGPT](https://zekaiwork.com/es/herramientas-ia/chatgpt/) [Gemini](https://zekaiwork.com/ai-tools/gemini/) [Perplexity](https://zekaiwork.com/ar/adawat-ai/perplexity/) [Clay](https://zekaiwork.com/ai-tools/clay/) [Make](https://zekaiwork.com/es/herramientas-ia/make/) [N8N](https://zekaiwork.com/ai-tools/n8n/) [Zapier](https://zekaiwork.com/pt-br/ferramentas-ia/zapier/) Monday Zoho

Lusha is a sales intelligence tool for Sales & Lead Generation professionals. It is designed to help users find B2B contact and company data to facilitate prospecting and outreach efforts. The tool's specific capabilities, data accuracy, and integration options are not publicly detailed, requiring direct engagement with the vendor for evaluation.

The decision

## Is Lusha worth it?

Built for

Sales Development Representatives (SDRs), Business Development Representatives (BDRs), Account Executives (AEs), and Sales Managers.

Compliance

Compliance posture not publicly documented — verify with vendor.

Who It's For

## Why _[Lead Generation & Sales Prospecting](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/)_ choose this tool

🎯

Built for

This tool is intended for sales professionals who need to source B2B contact data and are prepared to engage with a vendor for a demo to verify functionality and pricing.

In-Depth Overview

For Sales & Lead Generation professionals, the primary challenge is accessing accurate and direct contact information for prospects. Lusha positions itself as a solution in this space, aiming to shorten the sales cycle by providing this data on demand. However, as the company does not publish its data sources, accuracy rates, or specific feature sets, a thorough evaluation is impossible without a direct demo. While the tool is known in the industry, professionals must verify its claims independently. This includes testing its data against known contacts, assessing its integration with existing CRMs like Salesforce or HubSpot, and confirming its compliance with regulations like GDPR and CCPA. Without this public information, potential users must invest time in vendor conversations to determine if Lusha fits their workflow and meets their data quality standards. The value proposition rests entirely on what is discovered during the sales process.

✓ Pros

Provides verified B2B contact and company data.

Enriches CRM data and identifies buying signals.

Integrates with popular CRMs, automation tools, and AI assistants.

Offers both API and Chrome Extension for data access.

Focuses on data protection and compliance standards.

· Cons

No clear pricing information available on the pricing page.

Primarily focused on B2B data, may not suit other needs.

Requires integration into existing workflows or AI tools.

⚡ Editorial Verdict

Lusha is a name in the sales intelligence space, but its lack of transparency on pricing, features, and data accuracy is a significant hurdle. While it may be a powerful tool, you must commit to a full sales cycle with them just to find out if it's a fit.

[See all 500 AI tools for Sales →](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/) [Browse the AI Directory →](https://zekaiwork.com/ai-directory/)

Questions & Answers

## Frequently asked _questions_

### What is the best AI tool for finding B2B contact details for sales prospecting?

+

Lusha is positioned as a sales intelligence platform for finding B2B contact data. To determine if it's the 'best' for your needs, you must evaluate its data accuracy and feature set, which requires contacting the vendor for a demo as this information is not public.

### How can AI help me get direct dial numbers and email addresses for leads?

+

AI-powered tools like Lusha are designed to solve this by searching vast databases for verified contact information. However, Lusha's specific methodology and data sources are not publicly detailed. A direct demo is required to assess its capabilities.

### Is Lusha a good tool for sales teams to enrich CRM data?

+

Many sales intelligence tools offer CRM enrichment. While Lusha is in this category, its specific integration capabilities and the quality of its data enrichment were not documented publicly at the time of our review. Verify with the vendor.

### What are the top alternatives to ZoomInfo for lead generation?

+

Lusha is often considered an alternative to platforms like ZoomInfo. The best choice depends on factors like data accuracy, regional coverage, and price, which are not public for Lusha and require a direct comparison.

### Can AI automate the process of finding decision-maker contact information?

+

Yes, this is a primary use case for AI in sales. Platforms like Lusha aim to automate this process, but the extent and effectiveness of its automation features are not publicly specified. A demonstration is necessary for evaluation.

### Which sales intelligence platform offers the most accurate contact data?

+

Data accuracy is a key differentiator. While Lusha operates in this space, it makes no public claims regarding its accuracy rates. Sales teams should conduct a trial or pilot to compare its data against benchmarks and other vendors.

Last reviewed: June 2026 — Assessed based on publicly available information.

Plans & Pricing

## Lusha pricing and _plans_

Free

$0

40 credits a month, 1 seat

[Get Started Free](https://zekaiwork.com/go/lusha/)

Pro

$37.45/mo

Pricing and plan details are not publicly listed and require contacting the sales team.

[Start Pro Plan](https://zekaiwork.com/go/lusha/)

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

Lead Generation & Sales Prospecting

## Top 10 _AI tools_ in this category

[#1L LinkedIn Sales NavigatorScore: **9.0**](https://zekaiwork.com/ai-tools/linkedin-sales-navigator/) [#2P People.aiScore: **9.0**](https://zekaiwork.com/ai-tools/people-ai/) [#3A ArgorantScore: **8.8**](https://zekaiwork.com/ai-tools/argorant/) [#4C CausoScore: **8.5**](https://zekaiwork.com/ai-tools/causo/) [#5S SaybleScore: **8.5**](https://zekaiwork.com/ai-tools/sayble/) [#6H HireOttoScore: **8.5**](https://zekaiwork.com/ai-tools/hireotto/) [#7Y YaloScore: **8.5**](https://zekaiwork.com/ai-tools/yalo/) [#8Z ZoomInfoScore: **8.5**](https://zekaiwork.com/ai-tools/zoominfo/) [#9Z Zoho CRMScore: **8.5**](https://zekaiwork.com/ai-tools/zoho-crm/) [#10W WoodpeckerScore: **8.0**](https://zekaiwork.com/ai-tools/woodpecker/)

[← Previous toolConversica_★_  6.8_/10_](https://zekaiwork.com/ai-tools/conversica/) [Next tool →Persana AI_★_  6.8_/10_](https://zekaiwork.com/ai-tools/persana-ai/)

[See all 104 AI tools for Sales →](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/)

## Lusha Alternatives (2026)

The best alternatives to Lusha — every tool below is reviewed and scored by Zekai.

| Compare | Lusha | [Smartlead.ai](https://zekaiwork.com/ai-tools/smartlead-ai/) | [Clay](https://zekaiwork.com/ai-tools/clay/) |
| --- | --- | --- | --- |
| Zekai Score | 6.8/10 | 9.2/10 | 9.1/10 |
| Pricing | $37.45/mo | $32/mo | $167/mo |
| Free tier | Yes | No | Yes |
| Best for | This tool is intended for sales professionals who need to source B2B contact data and… | Best for sales teams and agencies needing to manage high-volume cold email campaigns… | It's best for sales and GTM ops teams who need to build sophisticated, highly-customized… |

[Smartlead.ai](https://zekaiwork.com/ai-tools/smartlead-ai/) [Clay](https://zekaiwork.com/ai-tools/clay/) [LinkedIn Sales Navigator](https://zekaiwork.com/ai-tools/linkedin-sales-navigator/) [Pipedrive](https://zekaiwork.com/ai-tools/pipedrive/) [People.ai](https://zekaiwork.com/ai-tools/people-ai/) [Apollo.io](https://zekaiwork.com/ai-tools/apollo-io/) [Fathom](https://zekaiwork.com/ai-tools/fathom/) [Gong](https://zekaiwork.com/ai-tools/gong/)

## Get _Lusha deal alerts_

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Exclusive Lusha discount codes

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Keep reading

## More on AI for Lead Generation & Sales Prospecting

- [Live AI Agents and the End of the Dumb Chatbot](https://zekaiwork.com/live-conversational-agents-inbound-2026/)
- [The 2026 Deliverability Bottleneck in Cold Outreach](https://zekaiwork.com/multichannel-orchestration-deliverability-2026/)
- [Waterfall Enrichment and the Death of the Static List](https://zekaiwork.com/waterfall-enrichment-static-databases-2026/)
- [AI SDRs in 2026: From Assisted Selling to Autonomy](https://zekaiwork.com/ai-sdr-autonomous-execution-2026/)
- [Sales Professional can now draft personalized follow-ups in under 60 seconds](https://zekaiwork.com/sales-professional-can-now-draft-personalized-follow-ups-in-under-60-seconds/)

[Free AI tools](https://zekaiwork.com/free-ai-tools/) [All Lead Generation & Sales Prospecting tools](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/) [Tool alternatives](https://zekaiwork.com/alternatives/)

Zekai Blog

## Latest _AI news_

[AI for Lead Generation & SalesBest AI Sales Assistants for 2026Nov 7, 2026](https://zekaiwork.com/ai-sales-assistant/) [AI for Lead Generation & SalesHow to Use AI for Sales Prospecting in 2026Oct 24, 2026](https://zekaiwork.com/how-to-use-ai-for-sales-prospecting/) [AI for Lead Generation & SalesChatGPT for Sales: 15 Practical Use Cases (2026)Sep 2, 2026](https://zekaiwork.com/chatgpt-for-sales-teams/)

[AI Directory](https://zekaiwork.com/ai-directory/)

### About Lusha

#### Full Description

Lusha is a sales intelligence tool for Sales & Lead Generation professionals. It is designed to help users find B2B contact and company data to facilitate prospecting and outreach efforts. The tool's specific capabilities, data accuracy, and integration options are not publicly detailed, requiring direct engagement with the vendor for evaluation.

#### Editorial Verdict

Lusha is a name in the sales intelligence space, but its lack of transparency on pricing, features, and data accuracy is a significant hurdle. While it may be a powerful tool, you must commit to a full sales cycle with them just to find out if it's a fit.

Last reviewed: June 2026 — Assessed based on publicly available information.

Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Lusha unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. [Spotted outdated or incorrect information? Request a correction →](https://zekaiwork.com/corrections-policy/)
