{
    "title": "HubSpot Alternatives 2027: 9 Paid, Free & Open-Source",
    "url": "https://zekaiwork.com/alternatives/hubspot/",
    "summary": "The best HubSpot alternatives in 2027 are Salesforce (best overall, $25/user/mo), Zoho CRM (best free plan: 3 users free) and EspoCRM (best open source, AGPL-3.0). HubSpot itself starts at $20/seat/mo. Zekai checked these prices on vendor pages on 11 Nov 2026; 6 more are compared below, including 1 with a free plan and 2 open source.",
    "tool": {
        "name": "HubSpot",
        "starting_price": "$20/seat/mo",
        "free_plan": "Free for up to 2 users, 1,000 contacts",
        "price_checked": "2026-11-11",
        "pricing_url": "https://www.hubspot.com/pricing/crm"
    },
    "task": "CRM software",
    "prices_checked": "2026-11-11",
    "date_modified": "2026-11-11",
    "alternatives": [
        {
            "name": "Salesforce",
            "type": "Paid",
            "starting_price": "$25/user/mo",
            "free_plan_limit": "No free plan",
            "best_for": "Enterprise CRM with deep customisation",
            "difference": "Five Sales Cloud editions from Starter Suite $25 to Max $550 per user per month; Agentforce for Sales is available for purchase in Core and Advanced and included in Max.",
            "price_checked": "2026-11-11",
            "pricing_url": "https://www.salesforce.com/sales/pricing/",
            "website": "https://www.salesforce.com/sales/",
            "zekai_score": 7.9,
            "zekai_review": "https://zekaiwork.com/ai-tools/salesforce/"
        },
        {
            "name": "Pipedrive",
            "type": "Paid",
            "starting_price": "$14/seat/mo billed yearly",
            "free_plan_limit": "No free plan",
            "best_for": "Pipeline-focused CRM for small sales teams",
            "difference": "Four plans from Lite $14 to Ultimate $79 per seat per month on annual billing, with no free plan; every plan carries a 14-day trial.",
            "price_checked": "2026-11-11",
            "pricing_url": "https://www.pipedrive.com/en/pricing",
            "website": "https://www.pipedrive.com",
            "zekai_score": 9,
            "zekai_review": "https://zekaiwork.com/ai-tools/pipedrive/"
        },
        {
            "name": "Freshsales",
            "type": "Paid",
            "starting_price": "$9/user/mo billed yearly",
            "free_plan_limit": "No free plan",
            "best_for": "Low-cost sales CRM from Freshworks",
            "difference": "Growth is $9 per user per month on annual billing, below HubSpot's $20 Starter list price; Freddy AI Agent is an add-on at $49 per 100 sessions.",
            "price_checked": "2026-11-11",
            "pricing_url": "https://www.freshworks.com/crm/pricing/",
            "website": "https://www.freshworks.com/crm/",
            "zekai_score": 6.6,
            "zekai_review": "https://zekaiwork.com/ai-tools/freshsales/"
        },
        {
            "name": "Zoho CRM",
            "type": "Free",
            "starting_price": "Free plan; paid price not published",
            "free_plan_limit": "Forever free for 3 users",
            "best_for": "CRM inside the wider Zoho suite",
            "difference": "Free edition for up to 3 users with 5,000 API calls a day, 10 custom email templates and 10 data exports; paid editions are Standard, Professional and Enterprise.",
            "price_checked": "2026-11-11",
            "pricing_url": "https://www.zoho.com/crm/zohocrm-pricing.html",
            "website": "https://www.zoho.com/crm/",
            "zekai_score": 8.5,
            "zekai_review": "https://zekaiwork.com/ai-tools/zoho-crm/"
        },
        {
            "name": "Attio",
            "type": "Free plan + paid",
            "starting_price": "$35/seat/mo billed yearly",
            "free_plan_limit": "3 seats, 50,000 records, 200 emails a month",
            "best_for": "Flexible data-model CRM for startups",
            "difference": "Free plan allows 3 seats, 3 objects and 50,000 records; the data model is built from custom objects, and plans meter seat and workspace AI credits.",
            "price_checked": "2026-11-11",
            "pricing_url": "https://attio.com/pricing",
            "website": "https://attio.com",
            "zekai_score": 7.7,
            "zekai_review": "https://zekaiwork.com/ai-tools/attio/"
        },
        {
            "name": "monday CRM",
            "type": "Paid",
            "starting_price": "$12/seat/mo billed yearly",
            "free_plan_limit": "No free plan",
            "best_for": "Work-management-style CRM boards",
            "difference": "Basic CRM is $12 per seat on annual billing with a 3-seat minimum, and the vendor says monthly plans are not discounted; built on monday's board interface.",
            "price_checked": "2026-11-11",
            "pricing_url": "https://monday.com/crm/pricing",
            "website": "https://monday.com/crm"
        },
        {
            "name": "EspoCRM",
            "type": "Open source",
            "starting_price": "Free (self-hosted)",
            "free_plan_limit": "No limit (self-hosted)",
            "licence": "AGPL-3.0",
            "best_for": "Self-hosted CRM with sales automation",
            "difference": "AGPL-3.0 self-hosted CRM covering leads, accounts and opportunities; hosting, updates and backups are yours, in place of HubSpot's hosted free tier.",
            "website": "https://www.espocrm.com",
            "repository": "https://github.com/espocrm/espocrm",
            "zekai_open_source_page": "https://zekaiwork.com/free-open-source/espocrm/",
            "zekai_score": 8.1,
            "zekai_review": "https://zekaiwork.com/free-open-source/espocrm/"
        },
        {
            "name": "Twenty",
            "type": "Open source",
            "starting_price": "Free (self-hosted)",
            "free_plan_limit": "No limit (self-hosted)",
            "licence": "AGPL-3.0 (some files under a separate enterprise licence)",
            "best_for": "Developer-first open-source CRM",
            "difference": "Mostly AGPL-3.0, with certain files under a commercial Enterprise licence marked in the source; designed around custom objects and code definitions for developers.",
            "website": "https://twenty.com",
            "repository": "https://github.com/twentyhq/twenty",
            "zekai_open_source_page": "https://zekaiwork.com/free-open-source/twenty/",
            "zekai_score": 8.3,
            "zekai_review": "https://zekaiwork.com/free-open-source/twenty/"
        },
        {
            "name": "Relaticle",
            "type": "Open source",
            "starting_price": "Free (self-hosted)",
            "free_plan_limit": "No limit (self-hosted)",
            "licence": "AGPL-3.0",
            "best_for": "Self-hosted CRM with an MCP server",
            "difference": "AGPL-3.0 Laravel CRM that exposes an MCP interface so AI agents can read and update sales data; much smaller project than HubSpot or EspoCRM.",
            "website": "https://relaticle.com",
            "repository": "https://github.com/relaticle/relaticle",
            "zekai_open_source_page": "https://zekaiwork.com/free-open-source/relaticle/",
            "zekai_score": 7,
            "zekai_review": "https://zekaiwork.com/free-open-source/relaticle/"
        }
    ],
    "faq": [
        {
            "q": "What is the best alternative to HubSpot in 2027?",
            "a": "Salesforce is the best overall HubSpot alternative on this page ($25/user/mo). For no cost, Zoho CRM has a free plan (Forever free for 3 users). To self-host, EspoCRM is open source (AGPL-3.0)."
        },
        {
            "q": "Is there a free version of HubSpot?",
            "a": "Yes. HubSpot has a free plan: Free for up to 2 users, 1,000 contacts. Paid plans start at $20/seat/mo, checked on 11 Nov 2026."
        },
        {
            "q": "Is there a 100% free alternative to HubSpot?",
            "a": "Yes. EspoCRM, Twenty, Relaticle are open source and free to self-host. Zoho CRM, Attio have a free plan with limits, shown in the table."
        },
        {
            "q": "What is cheaper than HubSpot?",
            "a": "Freshsales starts at $9/user/mo billed yearly, against $20/seat/mo for HubSpot, as listed on each vendor's pricing page on 11 Nov 2026."
        },
        {
            "q": "How much do HubSpot alternatives cost for a team of 5?",
            "a": "If each of 5 people buys the entry paid plan, at the prices Zekai checked on 11 Nov 2026, the monthly cost is Freshsales $45/mo, monday CRM $60/mo, Pipedrive $70/mo, against HubSpot $100/mo for HubSpot. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size."
        },
        {
            "q": "Which is better, Salesforce or HubSpot?",
            "a": "Five Sales Cloud editions from Starter Suite $25 to Max $550 per user per month; Agentforce for Sales is available for purchase in Core and Advanced and included in Max. Choose Salesforce if you need an enterprise CRM with a wide editions ladder and Agentforce AI agents. Stay with HubSpot if you want one platform that spans CRM, marketing and service with a free CRM entry point."
        },
        {
            "q": "Why are people leaving HubSpot?",
            "a": "The documented reasons are: HubSpot's Starter plan lists at $20 per seat per month; the $10 month-to-month and $7 annual prices on its pricing page are described as limited-time offers for new customers (11 Nov 2026); HubSpot Professional and Enterprise Service Hub seats carry required one-time onboarding fees of $1,500 and $3,500, which the displayed seat cost does not include (11 Nov 2026). Each is sourced in the section above."
        },
        {
            "q": "What is better than HubSpot?",
            "a": "It depends on the job. Salesforce suits enterprise customisation, Pipedrive suits pipeline-focused sales teams, Attio suits teams that want a custom data model, and Freshsales suits budget-conscious teams."
        }
    ],
    "publisher": "Zekai (zekaiwork.com) — independently reviewed; prices read on vendor pages on the dates shown.",
    "licence": "Free to quote with a link to https://zekaiwork.com/alternatives/hubspot/. Bulk copying or republishing the dataset is not permitted."
}