# HubSpot Alternatives 2027: 9 Paid, Free & Open-Source

Source: https://zekaiwork.com/alternatives/hubspot/
Prices checked: 2026-11-11 (Zekai Price Ledger)

The best HubSpot alternatives in 2027 are Salesforce (best overall, $25/user/mo), Zoho CRM (best free plan: 3 users free) and EspoCRM (best open source, AGPL-3.0). HubSpot itself starts at $20/seat/mo. Zekai checked these prices on vendor pages on 11 Nov 2026; 6 more are compared below, including 1 with a free plan and 2 open source.

| Tool | Type | Starting price | Free plan limit | Licence | Best for | Price checked | Links |
|---|---|---|---|---|---|---|---|
| HubSpot (the tool being replaced) | — | $20/seat/mo | Free for up to 2 users, 1,000 contacts | — | — | 2026-11-11 | [pricing](https://www.hubspot.com/pricing/crm) |
| Salesforce | Paid | $25/user/mo | No free plan | — | Enterprise CRM with deep customisation | 2026-11-11 | [site](https://www.salesforce.com/sales/) [pricing](https://www.salesforce.com/sales/pricing/) [Zekai page](https://zekaiwork.com/ai-tools/salesforce/) |
| Pipedrive | Paid | $14/seat/mo billed yearly | No free plan | — | Pipeline-focused CRM for small sales teams | 2026-11-11 | [site](https://www.pipedrive.com) [pricing](https://www.pipedrive.com/en/pricing) [Zekai page](https://zekaiwork.com/ai-tools/pipedrive/) |
| Freshsales | Paid | $9/user/mo billed yearly | No free plan | — | Low-cost sales CRM from Freshworks | 2026-11-11 | [site](https://www.freshworks.com/crm/) [pricing](https://www.freshworks.com/crm/pricing/) [Zekai page](https://zekaiwork.com/ai-tools/freshsales/) |
| Zoho CRM | Free | Free plan; paid price not published | Forever free for 3 users | — | CRM inside the wider Zoho suite | 2026-11-11 | [site](https://www.zoho.com/crm/) [pricing](https://www.zoho.com/crm/zohocrm-pricing.html) [Zekai page](https://zekaiwork.com/ai-tools/zoho-crm/) |
| Attio | Free plan + paid | $35/seat/mo billed yearly | 3 seats, 50,000 records, 200 emails a month | — | Flexible data-model CRM for startups | 2026-11-11 | [site](https://attio.com) [pricing](https://attio.com/pricing) [Zekai page](https://zekaiwork.com/ai-tools/attio/) |
| monday CRM | Paid | $12/seat/mo billed yearly | No free plan | — | Work-management-style CRM boards | 2026-11-11 | [site](https://monday.com/crm) [pricing](https://monday.com/crm/pricing) |
| EspoCRM | Open source | Free (self-hosted) | No limit (self-hosted) | AGPL-3.0 | Self-hosted CRM with sales automation |  | [site](https://www.espocrm.com) [code](https://github.com/espocrm/espocrm) [Zekai page](https://zekaiwork.com/free-open-source/espocrm/) |
| Twenty | Open source | Free (self-hosted) | No limit (self-hosted) | AGPL-3.0 (some files under a separate enterprise licence) | Developer-first open-source CRM |  | [site](https://twenty.com) [code](https://github.com/twentyhq/twenty) [Zekai page](https://zekaiwork.com/free-open-source/twenty/) |
| Relaticle | Open source | Free (self-hosted) | No limit (self-hosted) | AGPL-3.0 | Self-hosted CRM with an MCP server |  | [site](https://relaticle.com) [code](https://github.com/relaticle/relaticle) [Zekai page](https://zekaiwork.com/free-open-source/relaticle/) |

## How each alternative compares with HubSpot

- **Salesforce** (Paid, $25/user/mo, checked 2026-11-11): Five Sales Cloud editions from Starter Suite $25 to Max $550 per user per month; Agentforce for Sales is available for purchase in Core and Advanced and included in Max. Switch if you need an enterprise CRM with a wide editions ladder and Agentforce AI agents. Stay with HubSpot if you want one platform that spans CRM, marketing and service with a free CRM entry point.
- **Pipedrive** (Paid, $14/seat/mo billed yearly, checked 2026-11-11): Four plans from Lite $14 to Ultimate $79 per seat per month on annual billing, with no free plan; every plan carries a 14-day trial. Switch if you want a sales pipeline tool and care more about deal stages than marketing automation. Stay with HubSpot if you want a free CRM with marketing email and service tools on the same contact records.
- **Freshsales** (Paid, $9/user/mo billed yearly, checked 2026-11-11): Growth is $9 per user per month on annual billing, below HubSpot's $20 Starter list price; Freddy AI Agent is an add-on at $49 per 100 sessions. Switch if you want the lowest per-user list price among full CRMs and can commit to annual billing. Stay with HubSpot if you want AI credits and a free tier with marketing email and service tools included.
- **Zoho CRM** (Free, Free plan; paid price not published): Free edition for up to 3 users with 5,000 API calls a day, 10 custom email templates and 10 data exports; paid editions are Standard, Professional and Enterprise. Switch if you already use other Zoho apps or want a free CRM seat count of three users. Stay with HubSpot if you want a free CRM with marketing email sends and meeting links without per-feature caps like exports.
- **Attio** (Free plan + paid, $35/seat/mo billed yearly, checked 2026-11-11): Free plan allows 3 seats, 3 objects and 50,000 records; the data model is built from custom objects, and plans meter seat and workspace AI credits. Switch if you want to design your own objects and relationships instead of HubSpot's fixed contacts and deals model. Stay with HubSpot if you need built-in marketing email, forms and service desk without assembling those from other tools.
- **monday CRM** (Paid, $12/seat/mo billed yearly, checked 2026-11-11): Basic CRM is $12 per seat on annual billing with a 3-seat minimum, and the vendor says monthly plans are not discounted; built on monday's board interface. Switch if your team already runs projects on monday boards and wants CRM in the same workspace. Stay with HubSpot if you want a free CRM for one or two users with no seat minimum.
- **EspoCRM** (Open source, Free (self-hosted)): AGPL-3.0 self-hosted CRM covering leads, accounts and opportunities; hosting, updates and backups are yours, in place of HubSpot's hosted free tier. Switch if you want to host a CRM on your own server and keep all customer data in-house. Stay with HubSpot if you want hosted marketing email, forms and AI features without running servers.
- **Twenty** (Open source, Free (self-hosted)): Mostly AGPL-3.0, with certain files under a commercial Enterprise licence marked in the source; designed around custom objects and code definitions for developers. Switch if you want a modern open-source CRM your developers can extend with custom objects and code. Stay with HubSpot if you want a ready-made marketing hub, templates and support instead of building on a codebase.
- **Relaticle** (Open source, Free (self-hosted)): AGPL-3.0 Laravel CRM that exposes an MCP interface so AI agents can read and update sales data; much smaller project than HubSpot or EspoCRM. Switch if you run a Laravel stack and want AI agents to query and update CRM records through MCP. Stay with HubSpot if you need a mature product with vendor support, integrations and a hosted option.

## Open-source options in detail

- **EspoCRM** (https://github.com/espocrm/espocrm): Licence: AGPL-3.0
- **Twenty** (https://github.com/twentyhq/twenty): Licence: AGPL-3.0 (some files under a separate enterprise licence)
- **Relaticle** (https://github.com/relaticle/relaticle): Licence: AGPL-3.0

## Questions

### What is the best alternative to HubSpot in 2027?
Salesforce is the best overall HubSpot alternative on this page ($25/user/mo). For no cost, Zoho CRM has a free plan (Forever free for 3 users). To self-host, EspoCRM is open source (AGPL-3.0).

### Is there a free version of HubSpot?
Yes. HubSpot has a free plan: Free for up to 2 users, 1,000 contacts. Paid plans start at $20/seat/mo, checked on 11 Nov 2026.

### Is there a 100% free alternative to HubSpot?
Yes. EspoCRM, Twenty, Relaticle are open source and free to self-host. Zoho CRM, Attio have a free plan with limits, shown in the table.

### What is cheaper than HubSpot?
Freshsales starts at $9/user/mo billed yearly, against $20/seat/mo for HubSpot, as listed on each vendor's pricing page on 11 Nov 2026.

### How much do HubSpot alternatives cost for a team of 5?
If each of 5 people buys the entry paid plan, at the prices Zekai checked on 11 Nov 2026, the monthly cost is Freshsales $45/mo, monday CRM $60/mo, Pipedrive $70/mo, against HubSpot $100/mo for HubSpot. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

### Which is better, Salesforce or HubSpot?
Five Sales Cloud editions from Starter Suite $25 to Max $550 per user per month; Agentforce for Sales is available for purchase in Core and Advanced and included in Max. Choose Salesforce if you need an enterprise CRM with a wide editions ladder and Agentforce AI agents. Stay with HubSpot if you want one platform that spans CRM, marketing and service with a free CRM entry point.

### Why are people leaving HubSpot?
The documented reasons are: HubSpot's Starter plan lists at $20 per seat per month; the $10 month-to-month and $7 annual prices on its pricing page are described as limited-time offers for new customers (11 Nov 2026); HubSpot Professional and Enterprise Service Hub seats carry required one-time onboarding fees of $1,500 and $3,500, which the displayed seat cost does not include (11 Nov 2026). Each is sourced in the section above.

### What is better than HubSpot?
It depends on the job. Salesforce suits enterprise customisation, Pipedrive suits pipeline-focused sales teams, Attio suits teams that want a custom data model, and Freshsales suits budget-conscious teams.

## Related on Zekai

- [AI for Lead Generation & Sales Prospecting](https://zekaiwork.com/professions/ai-lead-generation-sales-automation/)

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Live table, team cost finder and price alerts: https://zekaiwork.com/alternatives/hubspot/