# Looka Alternatives 2027: 12 Paid, Free & Open-Source

Source: https://zekaiwork.com/alternatives/looka/
Prices checked: 2026-11-13 (Zekai Price Ledger)

The best Looka alternatives in 2027 are Brandmark (best overall, $35 one-time), Hatchful (best free plan: Free AI-generated logos) and Penpot (best open source, MPL-2.0). Looka itself starts at $96/yr. Zekai checked these prices on vendor pages on 13 Nov 2026; 9 more are compared below, including 5 with a free plan and 2 open source.

| Tool | Type | Starting price | Free plan limit | Licence | Best for | Price checked | Links |
|---|---|---|---|---|---|---|---|
| Looka (the tool being replaced) | — | $96/yr | Design and preview unlimited logos free; downloads need purchase | — | — | 2026-11-13 | [pricing](https://help.looka.com/en/articles/4636515-what-is-the-brand-kit) |
| Brandmark | Free | $35 one-time | Generate unlimited logos free, no account needed | — | One-time logo and guideline package | 2026-11-13 | [site](https://brandmark.io) [pricing](https://brandmark.io/pricing/) [Zekai page](https://zekaiwork.com/ai-tools/brandmark/) |
| Logopony | Free | $15 one-time | Create unlimited logo ideas free; pay to download | — | Cheapest one-time logo download | 2026-11-13 | [site](https://logopony.com) [pricing](https://logopony.com/pricing) [Zekai page](https://zekaiwork.com/ai-tools/logopony/) |
| Logomakerr | Free | $29 one-time | Free to design a logo; pay to download | — | One-time logo with animations and mockups | 2026-11-13 | [site](https://logomakerr.ai) [pricing](https://logomakerr.ai/pricing) [Zekai page](https://zekaiwork.com/ai-tools/logomakerr/) |
| LogoAI | Paid | $20/mo | No free plan | — | Logo plus animation and video credits | 2026-11-13 | [site](https://www.logoai.com) [pricing](https://www.logoai.com/pricing) [Zekai page](https://zekaiwork.com/ai-tools/logoai/) |
| Zoviz | Paid | $29/mo | No free plan | — | Brand kit plus marketing automation | 2026-11-13 | [site](https://zoviz.com) [pricing](https://zoviz.com/pricing) |
| Logomaster.ai | Free | Free plan; paid price not published | Creating a logo is free; pay to download | — | One-time logo tiers with variations | 2026-11-13 | [site](https://logomaster.ai) [pricing](https://logomaster.ai/pricing) [Zekai page](https://zekaiwork.com/ai-tools/logomaster-ai/) |
| Hatchful | Free | Free plan; paid price not published | Free AI-generated logos; limits not stated | — | Free logo for Shopify sellers | 2026-11-13 | [site](https://hatchful.shopify.com) [pricing](https://hatchful.shopify.com) [Zekai page](https://zekaiwork.com/ai-tools/hatchful/) |
| Brandcrowd | Free | Free plan; paid price not published | Logo maker free; select free templates downloadable in high resolution | — | Designer logo marketplace with buyout | 2026-11-13 | [site](https://www.brandcrowd.com) [pricing](https://www.brandcrowd.com/logo-maker) [Zekai page](https://zekaiwork.com/ai-tools/brandcrowd/) |
| FreeLogoDesign | Free | Free plan; paid price not published | Free logo maker; download terms not read | — | Template logo maker with add-on services | 2026-11-13 | [site](https://www.freelogodesign.org) [pricing](https://www.freelogodesign.org/) [Zekai page](https://zekaiwork.com/ai-tools/freelogodesign/) |
| Penpot | Open source | Free (self-hosted) | No limit (self-hosted) | MPL-2.0 | Self-hostable vector design tool |  | [site](https://penpot.app) [code](https://github.com/penpot/penpot) [Zekai page](https://zekaiwork.com/ai-tools/penpot/) |
| Inkscape | Open source | Free (self-hosted) | No limit (self-hosted) | GPL-3.0-or-later | Free desktop vector logo drawing |  | [site](https://inkscape.org) [code](https://gitlab.com/inkscape/inkscape) [Zekai page](https://zekaiwork.com/free-open-source/inkscape/) |
| Graphite | Open source | Free (self-hosted) | No limit (self-hosted) | MIT OR Apache-2.0 (dual licence) | Free vector editor for drawing your own mark | 2026-11-13 | [site](https://graphite.art) [code](https://github.com/GraphiteEditor/Graphite) [Zekai page](https://zekaiwork.com/free-open-source/graphite/) |

## How each alternative compares with Looka

- **Brandmark** (Free, $35 one-time, checked 2026-11-13): One-time tiers of $35 (PNG and vector), $95 (source files, guidelines, social and business-card designs) and $195 (up to 10 hand-crafted concepts, font download); no subscription. Switch if you want to pay once for vector files and brand guidelines instead of a yearly subscription. Stay with Looka if you want the 300+ branded templates that Looka's Brand Kit subscription adds.
- **Logopony** (Free, $15 one-time, checked 2026-11-13): Basic is $15 for one low-resolution logo file; Premium lists $85 (shown at $45 in a -45% sale) with 50+ files, social kit and business card designs. Switch if you want the lowest entry price, from $15, for a single simple logo file. Stay with Looka if you need vector files and a full brand kit without buying a higher tier.
- **Logomakerr** (Free, $29 one-time, checked 2026-11-13): Basic $29 gives an 800 x 600px logo; Pro $59 adds high-res and transparent PNG and vectors; Brand $99 adds mockups, animations, business cards and a brand PPT. Switch if you want logo animations and a brand PowerPoint in a $99 one-time package. Stay with Looka if you want unlimited edits tied to a subscription brand kit.
- **LogoAI** (Paid, $20/mo, checked 2026-11-13): Pro is $20 a month with 500 AI credits, logo animations, brand videos and a design studio with 20+ AI models; a 7-day trial costs $10. Switch if you also want logo animations, brand videos and AI image generation in the same monthly plan. Stay with Looka if you prefer a one-time logo purchase over a recurring $20 monthly credit plan.
- **Zoviz** (Paid, $29/mo, checked 2026-11-13): Starter is $29 a month or $199 a year and bundles 5,000+ templates, a background remover, 300 marketing credits a month and a website builder. Switch if you want a brand kit with a website builder, link-in-bio page and monthly marketing credits. Stay with Looka if you want a lower price, since Looka's Brand Kit is $96 a year.
- **Logomaster.ai** (Free, Free plan; paid price not published): Basic has changes disallowed after purchase; Premium adds resizable vectors and unlimited changes; Enterprise adds social assets, mockups and up to 5 logo variations. Switch if you want unlimited changes and re-downloads on a one-time Premium purchase. Stay with Looka if you want Looka's annual Brand Kit with templates for cards and social posts.
- **Hatchful** (Free, Free plan; paid price not published): Shopify's logo generator offers AI-generated logos free for merchants, with no purchase step shown for the download on its page. Switch if you want a free logo for a Shopify store and do not need a brand kit. Stay with Looka if you need a brand kit, business cards and 300+ templates built from your logo.
- **Brandcrowd** (Free, Free plan; paid price not published): Logo maker is free to use and save; free templates can be downloaded in high resolution, and exclusive or buyout licences are available on select designs. Switch if you want a marketplace of designer logos with exclusive or buyout licences. Stay with Looka if you want AI-generated brand kit assets built around one logo.
- **FreeLogoDesign** (Free, Free plan; paid price not published): Offers a free logo maker with templates, plus separate custom logo design, brand guide, social media kit and business cards as listed products. Switch if you want a template-based logo maker with a separate custom-design service option. Stay with Looka if you want one annual subscription covering templates and brand assets.
- **Penpot** (Open source, Free (self-hosted)): Open-source design and prototyping tool with an SVG-native editor; it has no AI logo generator, so logos are drawn by hand. Switch if you have a designer and want a free self-hosted vector editor for logos. Stay with Looka if you want AI to generate logo options from your business name.
- **Inkscape** (Open source, Free (self-hosted)): Desktop vector editor exporting SVG, PDF and PNG; it has no logo generator or brand-kit templates, so every mark is drawn manually. Switch if you can draw your own mark and want full SVG control with no recurring fee. Stay with Looka if you want generated logo options and a ready brand kit without drawing.
- **Graphite** (Open source, Free (self-hosted)): Graphite is a free MIT or Apache-2.0 vector editor in alpha; you draw the mark yourself, with no logo generator, brand kit or business-name prompts. Switch if you can design a mark by hand and want vector files at no cost. Stay with Looka if you want logo options and a brand kit generated from your business name.

## Open-source options in detail

- **Penpot** (https://github.com/penpot/penpot): Licence: MPL-2.0; Commercial use: Yes (MPL-2.0); changes to Penpot's own files must stay open.; Runs on: Docker or Kubernetes server to self-host; a hosted version also exists.; Setup: moderate: Docker or Kubernetes deployment you maintain; hosted option skips it.; Last commit: 2026-11-13; Last release: 2026-11-11; GitHub stars: 62,300 (2026-11-13)
- **Inkscape** (https://gitlab.com/inkscape/inkscape): Licence: GPL-3.0-or-later; Commercial use: Yes; GPL means redistributed modified versions must share their source.; Runs on: Desktop app for Windows, macOS and Linux.; Setup: easy: Installer from inkscape.org; no server, account or API key.; Last commit: 2026-11-10; Last release: 2026-05-05; GitHub stars: 4,027 (2026-11-13)
- **Graphite** (https://github.com/GraphiteEditor/Graphite): Licence: MIT OR Apache-2.0 (dual licence); Commercial use: Yes; you may choose MIT or Apache-2.0, both permit commercial use.; Runs on: Runs in a browser at editor.graphite.art; alpha software.; Setup: easy: Open the web editor; building from source needs a Rust toolchain.; Last commit: 2026-11-12; GitHub stars: 27,900 (2026-11-13)

## Questions

### What is the best alternative to Looka in 2027?
Brandmark is the best overall Looka alternative on this page ($35 one-time). For no cost, Hatchful has a free plan (Free AI-generated logos; limits not stated). To self-host, Penpot is open source (MPL-2.0).

### Is there a free version of Looka?
Yes. Looka has a free plan: Design and preview unlimited logos free; downloads need purchase. Paid plans start at $96/yr, checked on 13 Nov 2026.

### Is there a 100% free alternative to Looka?
Yes. Penpot, Inkscape, Graphite are open source and free to self-host. Brandmark, Logopony, Logomakerr, Logomaster.ai, Hatchful, Brandcrowd, FreeLogoDesign have a free plan with limits, shown in the table.

### What is cheaper than Looka?
Logopony starts at $15 one-time, against $96/yr for Looka, as listed on each vendor's pricing page on 13 Nov 2026.

### How much do Looka alternatives cost for a team of 5?
If each of 5 people buys the entry paid plan, at the prices Zekai checked on 13 Nov 2026, the monthly cost is LogoAI $100/mo, Zoviz $145/mo, against Looka $40/mo for Looka. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

### Which is better, Brandmark or Looka?
One-time tiers of $35 (PNG and vector), $95 (source files, guidelines, social and business-card designs) and $195 (up to 10 hand-crafted concepts, font download); no subscription. Choose Brandmark if you want to pay once for vector files and brand guidelines instead of a yearly subscription. Stay with Looka if you want the 300+ branded templates that Looka's Brand Kit subscription adds.

### Why are people leaving Looka?
The documented reasons are: Looka's help centre states the Brand Kit is a subscription billed annually at $96 and renews yearly from the purchase date; no calendar date is printed on the page (date given is the day read) (13 Nov 2026); Looka's help centre says refunds are not available once files are downloaded or more than 7 days after purchase, and cancelling a Brand Kit does not trigger an automatic refund (date given is the day read) (13 Nov 2026). Each is sourced in the section above.

### What is the best Looka alternative?
Brandmark suits people who want one payment for vector files; Zoviz suits those who want a brand kit with a website builder; Hatchful suits Shopify sellers who want a free logo.

## Related on Zekai

- [Brandmark alternatives](https://zekaiwork.com/alternatives/brandmark/)
- [Generative AI for Graphic Designers & Creative Arts](https://zekaiwork.com/professions/ai-graphic-design-creative-tools/)

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