# Moz Pro Alternatives 2027: 9 Paid, Free & Open-Source

Source: https://zekaiwork.com/alternatives/moz-pro/
Prices checked: 2026-11-14 (Zekai Price Ledger)

The best Moz Pro alternatives in 2027 are Ahrefs (best overall, $129/mo), Semrush (best free plan) and OpenSEO (best open source, MIT). Moz Pro itself starts at $99/mo. Zekai checked these prices on vendor pages on 14 Nov 2026; 6 more are compared below, including 1 with a free plan and 2 open source.

| Tool | Type | Starting price | Free plan limit | Licence | Best for | Price checked | Links |
|---|---|---|---|---|---|---|---|
| Moz Pro (the tool being replaced) | — | $99/mo | No | — | — | 2026-11-14 | [pricing](https://moz.com/products/pricing) |
| Ahrefs | Free plan + paid | $129/mo | Ahrefs Free plan listed; its caps were not read | — | Backlink-heavy research for freelancers | 2026-11-14 | [site](https://ahrefs.com/) [pricing](https://ahrefs.com/pricing) [Zekai page](https://zekaiwork.com/ai-tools/ahrefs/) |
| Semrush | Free plan + paid | $139/mo | Free plan: 1 demo project, 10 reports per day | — | Free trial run before paying | 2026-11-14 | [site](https://www.semrush.com/) [pricing](https://www.semrush.com/prices/) [Zekai page](https://zekaiwork.com/ai-tools/semrush/) |
| SE Ranking | Paid | $129/mo | No free plan | — | Agencies tracking many daily projects | 2026-11-14 | [site](https://seranking.com/) [pricing](https://seranking.com/pricing.html) [Zekai page](https://zekaiwork.com/ai-tools/se-ranking/) |
| Mangools | Free plan + paid | $61/mo | Free account and free mini SEO tools; account caps not read | — | Beginners wanting simple, cheaper tools | 2026-11-14 | [site](https://mangools.com/) [pricing](https://mangools.com/) [Zekai page](https://zekaiwork.com/ai-tools/mangools/) |
| Conductor | Paid | Not checked | No free plan | — | Enterprise teams with sales-led buying |  | [site](https://www.conductor.com/) [Zekai page](https://zekaiwork.com/ai-tools/conductor/) |
| SpyFu | Paid | $39/mo | No free plan | — | Competitor keyword research on a budget | 2026-11-14 | [site](https://www.spyfu.com/) [pricing](https://www.spyfu.com/pricing) |
| OpenSEO | Open source | Free (self-hosted) | No limit (self-hosted) | MIT | Pay-per-use SEO with MCP agents |  | [site](https://openseo.so) [code](https://github.com/every-app/open-seo) [Zekai page](https://zekaiwork.com/free-open-source/openseo/) |
| SerpBear | Open source | Free (self-hosted) | No limit (self-hosted) | MIT | Self-hosted rank tracking, unlimited keywords |  | [site](https://docs.serpbear.com/) [code](https://github.com/towfiqi/serpbear) |
| Seo Panel | Open source | Free (self-hosted) | No limit (self-hosted) | GPL-2.0 | Managing many sites on shared hosting |  | [site](https://github.com/sendtogeo/Seo-Panel) [code](https://github.com/sendtogeo/Seo-Panel) |

## How each alternative compares with Moz Pro

- **Ahrefs** (Free plan + paid, $129/mo, checked 2026-11-14): Lite lists 750 tracked keywords, 150 AI prompt checks and API plus MCP access at $129/mo; Moz Standard lists 300 keywords and 3 tracked sites at $99/mo. Ahrefs' AI tracker is Brand Radar. Switch if you need a bigger tracked-keyword allowance and API or MCP access, and can pay about $30 a month more. Stay with Moz Pro if you want Domain Authority as your client-facing metric and a lower entry price per month.
- **Semrush** (Free plan + paid, $139/mo, checked 2026-11-14): Its SEO plan tracks 500 keywords daily on 5 websites for $139/mo, and a $0 plan gives 1 demo project and 10 reports a day. Moz has no free plan. Switch if you want to try a real $0 plan before paying, or need AI visibility reports for any domain. Stay with Moz Pro if you prefer a flat Moz Standard price and do not need a separate AI Search tier.
- **SE Ranking** (Paid, $129/mo, checked 2026-11-14): Core lists 10 projects, 2,000 keywords tracked daily, 250k pages a month in site audits and 25 AI prompts daily on 5 engines for $129/mo. Moz Standard lists 3 sites and 300 keywords. Switch if you manage several client sites and want daily keyword tracking with a no-card 14-day trial. Stay with Moz Pro if you track only a few sites and value Moz's Domain Authority and Brand Authority metrics.
- **Mangools** (Free plan + paid, $61/mo, checked 2026-11-14): Basic costs $61/mo billed monthly with 200 tracked keywords, weekly rank updates and AI Search Watcher PRO (500 prompts) bundled; Agency adds daily rank updates. Moz Standard is $99/mo with 300 keywords. Switch if your budget is under about $60 a month and you track fewer than 200 keywords for one or two sites. Stay with Moz Pro if you need the 300-keyword allowance and 400K crawled pages a month that Standard lists.
- **Conductor** (Paid, Not checked): Lists Essentials, Growth and Enterprise plans with no dollar prices; limits are counted in drafts per year and pages monitored, and Enterprise is sales-only. Moz publishes $99, $179 and $299 plans. Switch if you run a large site, buy through procurement and want usage limits agreed with a sales rep. Stay with Moz Pro if you want to read prices on a public page and start a plan today without a demo.
- **SpyFu** (Paid, $39/mo, checked 2026-11-14): Basic is $39/mo billed monthly with 5,000 weekly tracked keyword rankings, 1 seat and extra seats at $15 each. Moz Standard includes 1 user and 300 keywords at $99/mo. Switch if competitor keyword and ranking history matters more to you than Moz's link data and crawl tools. Stay with Moz Pro if you want Site Crawl, MozBar Premium and the AI Content Briefs included in a single plan.
- **OpenSEO** (Open source, Free (self-hosted)): MIT-licensed; you bring a DataForSEO API key and pay per use instead of a subscription, and an MCP server lets Claude Code or ChatGPT query it. Moz is a fixed monthly plan with Domain Authority. Switch if you are comfortable running Docker or a Cloudflare deploy and want usage-based billing plus agent access. Stay with Moz Pro if you want a hosted product with Domain Authority and support, with no API keys to manage.
- **SerpBear** (Open source, Free (self-hosted)): Tracks unlimited domains and keywords and emails position changes, but its README lists only rank tracking, keyword research and Search Console data; no backlink or site-crawl feature. Needs a scraper or proxy you supply. Switch if rank tracking is all you need and you would rather pay a scraper API than a monthly SEO suite. Stay with Moz Pro if you need link research, site crawls and AI visibility dashboards in one tool.
- **Seo Panel** (Open source, Free (self-hosted)): PHP and MySQL control panel for the SEO of multiple websites, installed through Softaculous, Installatron, Webuzo or AMPPS; there is no hosted plan, and its README intro lists no AI features. Switch if you run a hosting business or agency and want a panel on your own server with no per-seat fee. Stay with Moz Pro if you want maintained data sources such as a link index and AI prompt tracking, not a self-run panel.

## Open-source options in detail

- **OpenSEO** (https://github.com/every-app/open-seo): Licence: MIT; Commercial use: Yes (MIT).; Runs on: Any server or computer with Docker, or a free Cloudflare account; no GPU.; Setup: moderate: Docker or Cloudflare deploy plus a DataForSEO API key.; Last commit: 2026-11-13; Last release: 2026-11-11; GitHub stars: 27,700 (2026-11-14)
- **SerpBear** (https://github.com/towfiqi/serpbear): Licence: MIT; Commercial use: Yes (MIT).; Runs on: Small server or container with Docker; scraper or proxy credentials needed.; Setup: moderate: Docker image plus a third-party scraper API or your own proxies.; Last commit: 2026-10-30; Last release: 2026-10-30; GitHub stars: 2,200 (2026-11-14)
- **Seo Panel** (https://github.com/sendtogeo/Seo-Panel): Licence: GPL-2.0; Commercial use: Yes; GPL-2.0 requires sharing source of any distributed modifications.; Runs on: Web server with PHP, MySQL and cURL enabled; shared hosting is enough.; Setup: moderate: Upload files, set folder permissions, run the web installer.; Last commit: 2026-11-11; Last release: 2026-11-11; GitHub stars: 138 (2026-11-14)

## Questions

### What is the best alternative to Moz Pro in 2027?
Ahrefs is the best overall Moz Pro alternative on this page ($129/mo). For no cost, Semrush has a free plan (Free plan: 1 demo project, 10 reports per day). To self-host, OpenSEO is open source (MIT).

### Is there a free version of Moz Pro?
No. Moz Pro has no free plan; paid plans start at $99/mo, checked on 14 Nov 2026.

### Is there a 100% free alternative to Moz Pro?
Yes. OpenSEO, SerpBear, Seo Panel are open source and free to self-host. Ahrefs, Semrush, Mangools have a free plan with limits, shown in the table.

### What is cheaper than Moz Pro?
Mangools starts at $61/mo, against $99/mo for Moz Pro, as listed on each vendor's pricing page on 14 Nov 2026.

### How much do Moz Pro alternatives cost for a team of 5?
If each of 5 people buys the entry paid plan, at the prices Zekai checked on 14 Nov 2026, the monthly cost is SpyFu $195/mo, Mangools $305/mo, Ahrefs $645/mo, against Moz Pro $495/mo for Moz Pro. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

### Which is better, Ahrefs or Moz Pro?
Lite lists 750 tracked keywords, 150 AI prompt checks and API plus MCP access at $129/mo; Moz Standard lists 300 keywords and 3 tracked sites at $99/mo. Ahrefs' AI tracker is Brand Radar. Choose Ahrefs if you need a bigger tracked-keyword allowance and API or MCP access, and can pay about $30 a month more. Stay with Moz Pro if you want Domain Authority as your client-facing metric and a lower entry price per month.

### Why are people leaving Moz Pro?
The documented reasons are: Moz's pricing page lists Standard at $99/mo (3 tracked sites, 300 keywords) and Medium at $179/mo, with a separate $49/mo entry plan for one website, so growth past three sites means a steep jump (14 Nov 2026); AI visibility extras are billed on top: the page lists additional AI Visibility Dashboards at $20 each and 100 extra tracked prompts at $50, on top of the plan allowance (14 Nov 2026). Each is sourced in the section above.

## Related on Zekai

- [Ahrefs alternatives](https://zekaiwork.com/alternatives/ahrefs/)
- [Semrush alternatives](https://zekaiwork.com/alternatives/semrush/)
- [SE Ranking alternatives](https://zekaiwork.com/alternatives/se-ranking/)
- [Writesonic alternatives](https://zekaiwork.com/alternatives/writesonic/)
- [AI for Marketing & Content Creation](https://zekaiwork.com/professions/ai-marketing-content-creation-automation/)

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Live table, team cost finder and price alerts: https://zekaiwork.com/alternatives/moz-pro/