📖 Today’s lesson
Lesson 27: Numbers into narrative.
Computing ratios is arithmetic; interpreting them for a specific business is advisory. The model does both fast — you own the judgment about what matters for this client, this quarter.
Why this matters: The gap between bookkeeping fees and advisory fees is interpretation. A ratio analysis with plain-English meaning, benchmarked and prioritized, is the deliverable that moves a client from $400/month to $1,200/month.