📖 Today’s lesson
Lesson 1: What is AI — and what is a prompt?
A large language model is a pattern-recognition engine: an intern who has read every campaign case study ever published and has zero taste. A prompt is your creative brief — and its most powerful line is assigning a role.
Why this matters: 87% of marketers already use AI — which means using it is no longer an edge. Using it BETTER is. The gap between “write me a tagline” and a properly-briefed model is the gap between slop and shippable. It closes with one line: the role.