📖 Today’s lesson
Lesson 11: The AI as sparring partner.
Roleplay is a zero-risk simulator for the meeting that decides your quarter: the skeptical CFO, the opinionated founder, the client who “doesn’t like the color.” The model plays them; you practice; it critiques.
Why this matters: Marketing dies in rooms where the marketer couldn’t defend the work. Unlimited private reps against hard objections — with feedback — beat learning persuasion live, with the budget on the table.