📖 Today’s lesson
Lesson 12: Variant generation is a solved problem.
Generating strong test variants — CTAs, subject lines, headlines — is pattern work the model does in seconds. The skill that remains yours: choosing what to test and reading the results honestly.
Why this matters: Most teams test too little because writing variants feels like busywork. When ten strong variants cost ten seconds, the bottleneck moves to where it belongs: your hypothesis quality and your traffic math.