📖 Today’s lesson
Lesson 16: A second set of eyes on every asset.
Checking copy against voice guidelines is pattern matching — a perfect AI pass after your read. Codify the voice once; screen everything against it forever.
Why this matters: Brand voice dies by a thousand freelancers. A written voice spec plus an AI audit pass means the newsletter, the ads, and the intern’s social posts all sound like one company — without you personally reading everything twice.