📖 Today’s lesson
Lesson 18: Meet the hallucination.
Today you trigger marketing’s most dangerous AI failure: the confident fake statistic. Models produce “73% of consumers say…” with zero source — and it reads exactly like the real thing.
Why this matters: One fabricated stat in a client deck, caught by their intern with a Google search, torches a relationship. The verification reflex — source or it doesn’t ship — is what keeps AI-speed content from becoming AI-speed embarrassment.