📖 Today’s lesson
Lesson 2: Output control — you set the voice.
Models mirror the voice you specify — with examples beating adjectives every time. “Playful” means nothing; “like Oatly’s carton copy” means everything.
Why this matters: Generic AI copy is what happens when marketers skip voice direction. Tone-specification is the difference between content that sounds like everyone’s and content that sounds like yours — and it’s a prompting skill, not a model limitation.