📖 Today’s lesson
Lesson 22: Frameworks for the hardest meetings.
Presenting a failed campaign deserves structure, not squirming: what we expected, what happened, what we learned, what changes. The model rehearses it with you privately.
Why this matters: Every marketer eventually presents a loss. The ones who do it with clear-eyed ownership — no blame, no burying, concrete changes — gain MORE trust than a mediocre win earns. That delivery is practicable, right now.