📖 Today’s lesson
Lesson 29: Become a dangerous customer.
You now know what data retention, training use, and hallucination mean in practice. Today you learn to interrogate marketing AI vendors — then practice on a real tool in the Zekai directory.
Why this matters: Marketing stacks hold customer data, campaign performance, and strategy — and martech vendors are the pushiest sellers in software. Three questions expose any of them in one meeting, and make you the person who audits the stack instead of accumulating it.