📖 Today’s lesson
Lesson 5: Structure is the model’s native language.
LLMs are format machines: meeting chaos in, creative brief out — objective, audience, insight, message, mandatories, success metric. The brief you never have time to write is now a one-minute draft.
Why this matters: Bad campaigns are usually bad briefs wearing production budgets. Everyone skips the brief because writing it is friction — the model deletes the friction, and your strategic judgment fills the draft. Alignment gets cheap.