📖 Today’s lesson
Lesson 7: Constraints unlock quality.
Tight constraints — audience, word count, banned words — make the model sharper, not dumber. If a 12-year-old can’t understand your product from 50 words, your homepage has a problem.
Why this matters: Confused prospects don’t convert; they leave. The 12-year-old test finds the jargon your team can no longer see — and constraint prompting is the same skill behind every tight headline you’ll ever ship. Week 1 ends with the fun one.