📖 Today’s lesson
Lesson 17: Structured audience thinking on demand.
Turning scattered customer knowledge into structured personas — pains, triggers, objections, watering holes, message angles — is exactly the model’s kind of work. Your real customer contact keeps it honest.
Why this matters: Personas fail when they’re demographic fiction (“Marketing Mary, 34, likes yoga”). Personas built on pains, buying triggers, and objections drive actual copy decisions — and the model structures them from the raw notes you already have.