📖 Today’s lesson
Lesson 4: Breadth on demand.
AI never runs out of angles at 4 PM before the pitch. Demanding varied creative territories — emotional, contrarian, data-led, story-led — is the cheapest brainstorm partner in marketing.
Why this matters: The first idea is everyone’s idea — that’s why category ads all look alike. The model generates twelve territories without ego or fatigue; most die, but the contrarian one that survives is the campaign.