📖 Today’s lesson
Lesson 1: What is AI — and what is a prompt?
A large language model is a pattern-recognition engine: an assistant who has read every listing ever written and has never once walked a property. A prompt is your instruction — and its single most powerful line is the one that assigns a role.
Why this matters: Ask a bare question and you get a generic paragraph that could describe any house in any state. Assign a role — a listing specialist in your market, writing for your kind of buyer — and the output changes completely. 82% of agents already use these tools; the ones getting value are the ones who instruct rather than ask (RPR, 2026).