📖 Today’s lesson
Lesson 15: Adaptation is not translation.
A campaign that works in one market can flop in another over a metaphor, a color, a humor register. The model drafts the cultural adaptation; native review makes it safe to ship.
Why this matters: Global-ready used to mean agency fees per market. Now the first adaptation pass — idioms flagged, references localized, tone recalibrated — takes minutes, and your native-speaker review budget goes to judgment instead of drafting.