📖 Today’s lesson
Lesson 22: Frameworks for the hardest calls.
Telling an owner their business can’t make payroll — or shouldn’t take that loan — deserves rehearsal, not improvisation. The model rehearses privately, as many times as you need.
Why this matters: You are often the first person to see a business failing — which makes you the one who has to say it. A structured delivery (facts, runway, options, recommendation) practiced twice, shows up when the owner’s face falls.