📖 Today’s lesson
Lesson 22: Frameworks for the hardest calls.
Telling a client they lost — or should settle for less than they want — deserves rehearsal, not improvisation. The model rehearses privately, as many times as you need.
Why this matters: Clients forgive losing; they don’t forgive being blindsided or handled clumsily. A structured delivery — outcome, why, options, recommendation — practiced twice, shows up under pressure.