📖 Today’s lesson
Lesson 20: Extraction beats invention.
The best copy is rarely written — it’s overheard. Mining reviews, support tickets, and interviews for exact customer phrases is extraction work the model does in seconds.
Why this matters: When your ad says what the customer already says in their head, it reads as truth, not marketing. VoC mining used to be a research sprint; now the phrase bank builds itself while you get coffee.