📖 Today’s lesson
Lesson 24: Words travel worse than ideas.
Taglines don’t translate; they transcreate — the idea survives, the words rebuild natively. The model drafts transcreations with rationale; native review remains the ship-gate.
Why this matters: Marketing history is a museum of slogans that died at the border. Transcreation literacy — knowing what breaks and asking for rebuilds, not translations — is what separates global-ready marketers from expensive lessons.