📖 Today’s lesson
Lesson 2: The same decision has many audiences.
Register is who you are speaking to and what they need from you. Left alone, a model writes corporate mush. Naming the audience is what makes a message land.
Why this matters: A policy change lands three times: with the executive who approves it, the manager who has to deliver it, and the employee it happens to. Same facts, three completely different messages. Most HR teams write one and wonder why it went badly.