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Updated 11 Nov 2026 · prices read on vendor pages

9 best Semrush alternatives in 2027

Mehmet ElmicenniReviewed by Mehmet Elmicenni, founder of Zekai•Prices checked •How we check

The short answer

The best Semrush alternatives in 2027 are Ahrefs (best overall, $129/mo), OpenSEO (best open source, MIT) and Moz Pro (cheaper, $99/mo). Semrush itself starts at $139/mo. Zekai checked these prices on vendor pages on 11 Nov 2026; 6 more are compared below, including 2 open source.

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Best overallSee in table →
Ahrefs logo

Ahrefs

$129/mo · free plan

9.1
Best open sourceSee in table →
OpenSEO logo

OpenSEO

Free to self-host · MIT

8.0
9alternatives compared
1with a free plan
3open source
$99/mocheapest paid · Moz Pro
$139/moSemrush starts at
01 · Zekai Price Ledger

Which Semrush alternatives are worth it in 2027?

Semrush alternatives worth considering in 2027 include Ahrefs for backlink data, Moz Pro and SE Ranking for lower-cost plans, Mangools for simple tools, and Conductor or Botify for enterprise sites. Open-source options such as OpenSEO and claude-seo trade a hosted dashboard for pay-per-request data and agent skills.

ToolTypeStarting priceFree plan limitBest forCost for your teamChecked
Semrush logo
SemrushThe tool you are replacing
 You are here
$139/moSEO plan, billed monthly ($117.33/mo billed annually)
 1 demo project, 10 reports a day SEO and AI-search visibility in one suite — 11 Nov 2026 Pricing ↗
Ahrefs logo
Ahrefs Zekai score 9.1Best overall
 Free plan + paid
$129/moLite, billed monthly
 Ahrefs Free: limited Site Explorer and Site Audit backlinks and competitor research — 11 Nov 2026 Pricing ↗
Moz Pro logo
Moz Pro Zekai score 7.6Cheapest paid
$99/moStandard, billed monthly ($79/mo billed yearly)
 No free plan small sites needing SEO basics — 11 Nov 2026 Pricing ↗
SE Ranking logo
SE Ranking Zekai score 8.0
$129/moCore, billed monthly ($103.20/mo billed yearly)
 No free plan agencies and in-house teams on a budget — 11 Nov 2026 Pricing ↗
Mangools logo
Mangools Zekai score 8.0
Not checked
 No free plan solo SEOs wanting simple tools — 11 Nov 2026 Pricing ↗
Conductor logo
Conductor Zekai score 6.3
Not checkedNo public price; Essentials has a free-trial link
 No free plan enterprise content and SEO teams — 11 Nov 2026 Pricing ↗
Botify logo
Botify Zekai score 7.7
Not checkedNo public price; demo request only
 No free plan large sites with crawl-heavy SEO — 11 Nov 2026 Pricing ↗
OpenSEO logo
OpenSEO Zekai score 8.0Best open source
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT) MCP-ready SEO with pay-as-you-go data $0 14 Nov 2026 Code ↗
claude-seo logo
claude-seo Zekai score 7.8
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT) SEO audits inside Claude Code $0 14 Nov 2026 Code ↗
open-seo-mcp-skills logo
open-seo-mcp-skills Zekai score 7.5
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT) SEO from your own GSC and GA4 data $0 14 Nov 2026 Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of Semrush?

Yes. Semrush Free is $0 a month with no credit card, and gives 1 demo project and 10 reports a day across its main tools, plus help-center onboarding. Paid plans start with the SEO plan at $139 a month, or $117.33 a month billed annually.

Source: Semrush pricing page, read 11 Nov 2026.

Free$0

1 demo project, 10 reports a day

Paid from$139/mo

SEO plan, billed monthly ($117.33/mo billed annually)

03 · Free alternatives

What are the best free Semrush alternatives?

No full Semrush replacement is free. Ahrefs Free gives limited Site Explorer and Site Audit on verified sites, Mangools offers a free account with limited use, and SE Ranking gives a 14-day trial without a card. For ongoing zero licence cost, OpenSEO and open-seo-mcp-skills are MIT-licensed, though OpenSEO bills DataForSEO usage.

Ahrefs logo

Ahrefs

Best overallFree plan + paid
Ahrefs Free: limited Site Explorer and Site Audit
Paid from $129/mo
vs Semrush →Zekai review
04 · Open source

What are the best open-source Semrush alternatives?

The best open-source Semrush alternatives are OpenSEO, which covers keyword research, rank tracking, backlinks and audits with your own DataForSEO key, and claude-seo, a Claude Code skill bundle. open-seo-mcp-skills reads your Search Console and GA4 data. All three are MIT-licensed, none ships its own keyword database.

OpenSEO logo

OpenSEO

MIT★ 18.5k GitHub stars · Sep 2026
To self-host: Run the prebuilt Docker image or deploy to your own Cloudflare account; needs a DataForSEO API key, billed to you by DataForSEO per request.
Zekai open-source pageSource code ↗Managed hosting slot
claude-seo logo

claude-seo

MIT★ 17.2k GitHub stars · Sep 2026
To self-host: Needs Claude Code and Python 3.10 or later; optional extensions such as DataForSEO, Firecrawl, Ahrefs and Matomo each need their own account or API key.
Last release 23 Sep 2026
Zekai open-source pageSource code ↗Managed hosting slot
open-seo-mcp-skills logo

open-seo-mcp-skills

MIT★ 4.8k GitHub stars · Sep 2026
To self-host: Needs an MCP-capable assistant such as Claude plus read access to your own Google Search Console and GA4 properties; no third-party SEO index is bundled.
Zekai open-source pageSource code ↗Managed hosting slot
05 · Side by side

How does Semrush compare with each alternative?

Ahrefs Lite is $129 a month against Semrush's $139 SEO plan, Moz Pro Standard is $99, and SE Ranking Core is $129. Conductor and Botify publish no prices, and Mangools' prices could not be read. Each row below states the single difference that should decide a switch.

01
Ahrefs logo

Semrush vs Ahrefs

Best overallFree plan + paid$129/mo · checked 11 Nov 20269.1
The differenceAhrefs Lite costs $129 a month with 750 tracked keywords and 5 unverified projects, and sells Brand Radar AI tracking separately from $199 a month, while Semrush bundles AI visibility into plans.
Switch to Ahrefs ifyou mainly need backlink and competitor data and want a free tier covering your own verified sites
Stay with Semrush ifyou want AI-visibility prompt tracking and site audit inside one monthly SEO plan
Pros
  • Built on a massive proprietary web index (170T pages) for deep insights.
  • Integrates traditional SEO with new AI Engine Optimization (AEO) tools.
Cons
  • The vast number of tools and reports can be overwhelming for beginners.

Pros and cons from the Zekai review of Ahrefs · Verdict: Data-Driven Marketing Powerhouse

Visit AhrefsRead the Zekai reviewPrice alert
02
Moz Pro logo

Semrush vs Moz Pro

Cheapest paid$99/mo · checked 11 Nov 20267.6
The differenceMoz Pro Standard includes 1 user, 3 tracked sites, 300 tracked keywords and 400K pages crawled a month, plus 150 AI prompts tracked weekly across three AI models.
Switch to Moz Pro ifyou run a few small sites and want a lower monthly bill with weekly AI-prompt tracking included
Stay with Semrush ifyou track more than a handful of sites or need Semrush's larger daily keyword tracking
Pros
  • Yearly billing saves 20%
  • AI visibility tracking built into every plan
Cons
  • No free plan; trial and free tools only
  • Only 3 AI models tracked on every plan

Pros and cons from the Zekai review of Moz Pro · Verdict: SEO suite, AI tracking

Visit Moz ProRead the Zekai reviewPrice alert
03
SE Ranking logo

Semrush vs SE Ranking

$129/mo · checked 11 Nov 20268.0
The differenceSE Ranking Core covers 10 projects and 2k keywords tracked daily at $129 monthly, with extra manager seats from $16 and a 14-day trial without a card.
Switch to SE Ranking ifyou manage several client projects and want daily rank tracking with cheap extra seats
Stay with Semrush ifyou want Semrush's larger research database or the Starter plan's MCP access
Pros
  • 14-day free trial with no credit card
  • Annual plans save 20% against monthly billing
Cons
  • No free plan after the trial
  • Core includes only 1 manager seat

Pros and cons from the Zekai review of SE Ranking · Verdict: All-in-one SEO platform

Visit SE RankingRead the Zekai reviewPrice alert
04
Mangools logo

Semrush vs Mangools

Not checked8.0
The differenceMangools splits work across KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler, and updates rank tracking weekly except on its Agency plan, which is daily.
Switch to Mangools ifyou are a solo SEO who wants separate light tools for keywords, SERPs and links
Stay with Semrush ifyou need site audits, position tracking and AI-search reports in a single login
Pros
  • Free account and free mini tools without sign-up
  • Google Search Console import and Looker Studio connector
Cons
  • Daily request limits on lookups and analysis
  • Basic tracks only 200 keywords and has no extra seats

Pros and cons from the Zekai review of Mangools · Verdict: Simple SEO tool bundle

Visit MangoolsRead the Zekai reviewPrice alert
05
Conductor logo

Semrush vs Conductor

Not checked6.3
The differenceConductor publishes no prices; Essentials lists 3 tracked websites, 1,000 analyzed pages and 60 Writing Assistant drafts a year, with usage-based pricing and a free-trial link.
Switch to Conductor ifyou are an enterprise team that wants usage-based pricing, a writing assistant and sales support
Stay with Semrush ifyou want public self-serve pricing and a monthly plan you can start today
Pros
  • Focuses on the future of search with Answer Engine Optimization (AEO).
  • Unified platform combines visibility, content creation, and technical monitoring.
Cons
  • Pricing is not transparent and likely represents a significant investment.
  • Complex feature set is overkill for small businesses or individual creators.

Pros and cons from the Zekai review of Conductor · Verdict: Enterprise AEO Powerhouse

Visit ConductorRead the Zekai reviewPrice alert
06
Botify logo

Semrush vs Botify

Not checked7.7
The differenceBotify sells by demo request only, with modules named AI Readiness, AI Visibility and AI Activation and no self-serve sign-up or posted price.
Switch to Botify ifyou run a very large site and will buy through a sales process
Stay with Semrush ifyou want to compare plan prices yourself before talking to a sales team
Pros
  • Delivers content to AI agents in under 300ms for accurate recommendations.
  • Reduces technical development cost by 10x for enterprise search optimizations.
Cons
  • No transparent public pricing available on the vendor website.
  • Requires a full enterprise implementation process before achieving business impact.

Pros and cons from the Zekai review of Botify · Verdict: Enterprise GEO Platform

Visit BotifyRead the Zekai reviewPrice alert
07
OpenSEO logo

Semrush vs OpenSEO

Best open sourceOpen sourceFree (self-hosted)8.0
The differenceOpenSEO has no subscription: you bring a DataForSEO API key, pay DataForSEO per request, and get keyword research, rank tracking, backlinks, audits and an MCP server.
Switch to OpenSEO ifyou want to pay per request and keep the data in a workspace you host yourself
Stay with Semrush ifyou do not want to host anything or manage an external data API key
Visit OpenSEORead the Zekai reviewPrice alert
08
claude-seo logo

Semrush vs claude-seo

Open sourceFree (self-hosted)7.8
The differenceclaude-seo is a skill bundle with 25 sub-skills and 18 specialist agents for Claude Code, so audits run in your terminal instead of a hosted dashboard.
Switch to claude-seo ifyou work in Claude Code and want audits, schema and GEO checks run as agent skills
Stay with Semrush ifyou need a hosted keyword database and shared dashboards for a team
Visit claude-seoRead the Zekai reviewPrice alert
09
open-seo-mcp-skills logo

Semrush vs open-seo-mcp-skills

Open sourceFree (self-hosted)7.5
The differenceopen-seo-mcp-skills reads your own Search Console and GA4 data through an MCP server for Claude, rather than querying a third-party keyword and backlink index.
Switch to open-seo-mcp-skills ifyou only need insight on your own site's search and analytics data, at no licence cost
Stay with Semrush ifyou need competitor keyword and traffic estimates for sites you do not own
Visit open-seo-mcp-skillsRead the Zekai reviewPrice alert
06 · What changed

Why do people leave Semrush?

  • Semrush's pricing page lists the SEO plan at $139 a month ($117.33 billed annually) with 5 websites and 500 daily-tracked keywords; Starter, Pro+ and Advanced tiers sit above it. (source)

  • The free tier is limited to 1 demo project and 10 reports per day across vital tools. (source)

  • The 15-website, 1,500-keyword tier with historical SEO data and keyword cannibalization analysis is Pro+, listed at $299 a month. (source)

08 · FAQ

Questions people ask about Semrush alternatives

What is the best alternative to Semrush in 2027?

Ahrefs is the best overall Semrush alternative on this page ($129/mo). To self-host, OpenSEO is open source (MIT).

Is there a free version of Semrush?

Yes. Semrush has a free plan: 1 demo project, 10 reports a day. Paid plans start at $139/mo, checked on 11 Nov 2026.

Is there a 100% free alternative to Semrush?

Yes. OpenSEO, claude-seo, open-seo-mcp-skills are open source and free to self-host. Ahrefs has a free plan with limits, shown in the table.

What is cheaper than Semrush?

Moz Pro starts at $99/mo, against $139/mo for Semrush, as listed on each vendor's pricing page on 11 Nov 2026.

How much do Semrush alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 11 Nov 2026, the monthly cost is Moz Pro $495/mo, Ahrefs $645/mo, SE Ranking $645/mo, against Semrush $695/mo for Semrush. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, Ahrefs or Semrush?

Ahrefs Lite costs $129 a month with 750 tracked keywords and 5 unverified projects, and sells Brand Radar AI tracking separately from $199 a month, while Semrush bundles AI visibility into plans. Choose Ahrefs if you mainly need backlink and competitor data and want a free tier covering your own verified sites. Stay with Semrush if you want AI-visibility prompt tracking and site audit inside one monthly SEO plan.

Why are people leaving Semrush?

The documented reasons are: Semrush's pricing page lists the SEO plan at $139 a month ($117.33 billed annually) with 5 websites and 500 daily-tracked keywords; Starter, Pro+ and Advanced tiers sit above it (11 Nov 2026); The free tier is limited to 1 demo project and 10 reports per day across vital tools (11 Nov 2026). Each is sourced in the section above.

What is better than Semrush?

It depends on the job: Ahrefs for backlink research, SE Ranking or Moz Pro for lower-cost plans, and Conductor or Botify for enterprise sites.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as Semrush are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni, founder of Zekai
Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copyMarkdown copy
1 · Same job onlyEvery alternative does the same task as Semrush; tools for other jobs are left out.
2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.
Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score
3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.
Change log

  • Page rebuilt on v6; all prices re-read on vendor pages.

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