Updated 14 Nov 2026 · prices read on vendor pages

13 best Metricool alternatives in 2027

Reviewed by Mehmet Elmicenni, founder of Zekai•Prices checked 14 Nov 2026•How we check

The short answer

The best Metricool alternatives in 2027 are Hootsuite (best overall, $99/user/mo billed yearly), Buffer (best free plan) and Postiz (best open source, AGPL-3.0). Metricool itself starts at $20/mo billed yearly. Zekai checked these prices on vendor pages on 14 Nov 2026; 10 more are compared below, including 1 with a free plan and 4 open source.

Open the Zekai Cost Finder Get price alerts

Best overallSee in table →

Hootsuite

$99/user/mo billed yearly

8.8

Best free planSee in table →

Buffer

$5/channel/mo billed yearly · free plan

9.3

Best open sourceSee in table →

Postiz

Free to self-host · AGPL-3.0

7.9

13alternatives compared

2with a free plan

5open source

$4/account/mo billed yearlycheapest paid · Publer

$20/mo billed yearlyMetricool starts at

01 · Zekai Price Ledger

Which Metricool alternatives are worth it in 2027?

Metricool alternatives worth a look in 2027 are Buffer for per-channel pricing, Publer for per-account billing and RSS automation, SocialPilot for client approvals, Hootsuite and Sprout Social for enterprise teams, and Postiz if you want to self-host. Prices were read on 14 November 2026.

Zekai Cost Finder · team1 person

Tool	Type	Starting price	Free plan limit	Best for	Cost for your team	Checked
MetricoolThe tool you are replacing	You are here	$20/mo billed yearlyStarter, up to 5 brands, billed yearly ($25 billed monthly)	1 brand, 20 posts a month, 30 days of analytics	Scheduling with analytics across brands	—	14 Nov 2026	Pricing ↗
Buffer Zekai score 9.3Best free plan	Free plan + paid	$5/channel/mo billed yearlyEssentials, per channel, billed yearly ($6 billed monthly)	3 channels, 10 scheduled posts per channel, 1 user, 100 ideas	Simple per-channel scheduling	—	14 Nov 2026	Pricing ↗
Hootsuite Zekai score 8.8Best overall	Paid	$99/user/mo billed yearlyStandard, billed annually (page shows annual-basis prices only; no monthly figure)	No free plan	Enterprise inbox and listening	—	14 Nov 2026	Pricing ↗
Later Zekai score 8.8	Paid	$18.75/mo billed yearlyStarter, 1 social set, 1 user, billed yearly ($25 billed monthly)	No free plan	Visual Instagram planning	—	14 Nov 2026	Pricing ↗
Publer Zekai score 7.9Cheapest paid	Free plan + paid	$4/account/mo billed yearlyProfessional, per social account, billed yearly ($5 billed monthly)	3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history	Per-account pricing and RSS	—	14 Nov 2026	Pricing ↗
SocialPilot Not yet reviewed by Zekai	Paid	$17/mo billed yearlyEssentials, 5 accounts, 1 user, billed yearly ($20 billed monthly)	No free plan	Agencies needing client approvals	—	14 Nov 2026	Pricing ↗
Agorapulse Zekai score 7.8	Paid	$79/user/mo billed yearlyStandard, billed annually ($99 billed monthly)	No free plan	Community management inbox	—	14 Nov 2026	Pricing ↗
Sprout Social Zekai score 8.9	Paid	$79/seat/mo billed yearlyEssentials, billed yearly ($99/seat billed monthly)	No free plan	Enterprise reporting and care	—	14 Nov 2026	Pricing ↗
ContentStudio Zekai score 8.8	Paid	$19/mo billed yearlyStandard, 5 accounts, 1 user, billed yearly ($29 billed monthly)	No free plan	AI content generation focus	—	14 Nov 2026	Pricing ↗
Postiz Zekai score 7.9Best open source	Open source	$29/mo (hosted)Hosted Standard, 5 channels, billed monthly ($23/mo billed yearly)	No limit, self-hosted (AGPL-3.0)	Self-hosted scheduling and analytics	—	14 Nov 2026	Pricing ↗
Mixpost Zekai score 6.3	Open source	$299 one-time (hosted)Pro licence, one-time, 1 domain, 1 year of updates	No limit, self-hosted (MIT (Lite edition))	One-time licence with analytics	$0	14 Nov 2026	Pricing ↗
OpenPost Zekai score 7.3	Open source	Free (self-hosted)	No limit, self-hosted (AGPL-3.0)	Simple self-hosted publisher	$0	14 Nov 2026	Code ↗
TryPost Zekai score 7.0	Open source	Free (self-hosted)	No limit, self-hosted (AGPL-3.0)	MCP-ready self-hosted posting	$0	14 Nov 2026	Code ↗
Socioboard Zekai score 6.0	Open source	Free (self-hosted)	No limit, self-hosted (GPL-3.0-or-later)	Self-hosted analytics and reports	$0	14 Nov 2026	Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of Metricool?

Yes. Metricool's free plan manages 1 brand with up to 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics and 5 AI credits per brand a month. Starter is $20 a month billed yearly ($25 monthly) for up to 5 brands.

Source: Metricool pricing page, read 14 Nov 2026.

Free$0

1 brand, 20 posts a month, 30 days of analytics

Paid from$20/mo billed yearly

Starter, up to 5 brands, billed yearly ($25 billed monthly)

03 · Free alternatives

What are the best free Metricool alternatives?

The best free Metricool alternatives are Buffer (3 channels, 10 scheduled posts per channel) and Publer (3 accounts, 10 posts per account, no X). Postiz and Mixpost Lite are free to self-host. None of them matches Metricool's ads reports and competitor tracking on a free plan.

Buffer

Best free planFree plan + paid

3 channels, 10 scheduled posts per channel, 1 user, 100 ideas

Paid from $5/channel/mo billed yearly

vs Metricool →Zekai review

Publer

Cheapest paidFree plan + paid

3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history

Paid from $4/account/mo billed yearly

vs Metricool →Zekai review

04 · Open source

What are the best open-source Metricool alternatives?

Open-source Metricool alternatives are Postiz (AGPL-3.0), Mixpost Lite (MIT, paid Pro tier), OpenPost and TryPost (AGPL-3.0) and Socioboard (GPL-3.0, analytics-focused). You host them yourself, pay for the server and register developer apps with each network; none of them ships Metricool's ads dashboards or competitor reports.

Postiz

AGPL-3.0★ 41.6k GitHub stars · 14 Nov 2026

To self-host: Deploy with Docker, Coolify, Railway or any VPS; needs Postgres, Redis, media storage and environment variables, plus a developer app for each social network you connect.

Commercial use: Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on: Docker host with Postgres, Redis and media storage.
Setup: Moderate · Docker plus a developer app and keys for each network.
Last commit: 14 Nov 2026

Last release 13 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

Mixpost

MIT (Lite edition)★ 3.9k GitHub stars · 14 Nov 2026

To self-host: Self-host the Laravel app with Docker or a PHP server and a public domain; Lite is free, Pro adds all networks and an inbox for a one-time licence.

Commercial use: Yes for Lite (MIT); Pro and Enterprise need paid licences.
Runs on: A PHP or Docker server with a public domain.
Setup: Moderate · Laravel app needing a web server, database and domain.
Last commit: 16 Mar 2026

Last release 16 Mar 2026

Zekai open-source page Source code ↗Managed hosting slot

OpenPost

AGPL-3.0★ 913 GitHub stars · 14 Nov 2026

To self-host: Start with Docker Compose in a single container backed by SQLite, then add developer app credentials for each network; built-in image, carousel and video editors are included.

Commercial use: Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on: Docker Compose; the default setup is one container with SQLite.
Setup: Moderate · One Docker container, but each network needs its own developer app.
Last commit: 14 Nov 2026

Last release 13 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

TryPost

AGPL-3.0★ 863 GitHub stars · 14 Nov 2026

To self-host: Run the Laravel application on a PHP 8.2 or newer server with a database and queue worker; an MCP server and REST API let AI agents draft posts.

Commercial use: Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on: A web server running PHP 8.2 or newer with Laravel.
Setup: Moderate · Laravel app with queue workers and per-network developer keys.
Last commit: 13 Nov 2026

Last release 1 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

Socioboard

GPL-3.0-or-later★ 1.5k GitHub stars · 14 Nov 2026

To self-host: Install the Node.js microservices, PHP front end, MongoDB and MySQL, and keep them alive with PM2; developer keys are needed for every network you connect.

Commercial use: Yes; GPL-3.0 means sharing source if you distribute modified versions.
Runs on: Server with Node.js, PHP front end, MongoDB, MySQL and PM2.
Setup: Hard · Several services (Node, PHP, MongoDB, MySQL) to install and keep running.
Last commit: 17 Aug 2026

Last release 16 Jan 2024

Zekai open-source page Source code ↗Managed hosting slot

05 · Side by side

How does Metricool compare with each alternative?

Metricool prices by brand count: Starter $20 billed yearly ($25 monthly) for up to 5 brands. Rivals charge per channel (Buffer $5), per account (Publer $4), flat for 5 accounts (SocialPilot $17) or per user (Hootsuite $99, Sprout $79, Agorapulse $79).

Metricool vs Buffer

Best free planFree plan + paid$5/channel/mo billed yearly · checked 14 Nov 20269.3

The differenceBills per channel at $5 billed yearly with unlimited scheduled posts; the free plan connects 3 channels with 10 posts each, but Buffer has no ads analytics or competitor tracking.

Switch to Buffer ifyou only need scheduling for a few channels and prefer paying per channel

Stay with Metricool ifyou want ads reporting from Facebook, Google and TikTok and 5 competitor profiles in the free plan

Pros

Intuitive interface is easy to learn and use.
Flexible per-channel pricing model saves money.

Cons

Free plan is limited to 10 scheduled posts per channel.
Advanced analytics are only available on paid plans.

Pros and cons from the Zekai review of Buffer · Verdict: Reliable Social Media Hub

Visit Buffer Read the Zekai review Price alert

Metricool vs Hootsuite

Best overallPaid$99/user/mo billed yearly · checked 14 Nov 20268.8

The differenceStandard is $99 per user a month billed annually for 10 accounts, while Metricool Starter is $20 for up to 5 brands with unlimited publishing and PDF or PPT reports.

Switch to Hootsuite ifyour team needs a unified inbox, social listening and approvals under an enterprise contract

Stay with Metricool ifyou want agency-style reports and brand management for a fraction of per-user pricing

Pros

14-day free trial available without entering a credit card
Connects with over 100 third-party integrations

Cons

Bulk scheduling is not supported during the 14-day trial
Trial accounts face daily posting caps of 10 to 20 posts

Pros and cons from the Zekai review of Hootsuite · Verdict: All-in-one social suite

Visit Hootsuite Read the Zekai review Price alert

Metricool vs Later

Paid$18.75/mo billed yearly · checked 14 Nov 20268.8

The differenceStarter is $18.75 a month billed yearly for one social set of 8 profiles and 30 posts per profile; Metricool Starter allows unlimited publishing and ads analytics.

Switch to Later ifyour content is visual and Instagram-led and you want Reels audio and a link in bio

Stay with Metricool ifyou want analytics history without limits and reporting across Facebook, Google and TikTok ads

Pros

14-day free trial offered for paid plans
Visual calendar allows simple drag-and-drop scheduling across platforms

Cons

AI credits are capped each month, ranging from 5 to 100 depending on your plan
Starter plan caps scheduling at 30 posts per profile per month

Pros and cons from the Zekai review of Later · Verdict: Clear visual scheduler.

Visit Later Read the Zekai review Price alert

Metricool vs Publer

Cheapest paidFree plan + paid$4/account/mo billed yearly · checked 14 Nov 20267.9

The differenceProfessional costs $4 per social account a month billed yearly, with unlimited workspaces and RSS automations; Business at $8 adds competitor analysis and API access.

Switch to Publer ifyou want to pay per account and need RSS automation more than ads analytics

Stay with Metricool ifyou have many accounts per brand and want brand-based pricing with reports

Pros

Saves 5+ hours weekly with bulk and auto-scheduling features.
Affordable pricing with a functional free plan available.

Cons

Analytics are more focused on performance than deep competitor analysis.
Core strength is scheduling, with fewer features for social listening or inbox management.

Pros and cons from the Zekai review of Publer · Verdict: Efficient Social Scheduling

Visit Publer Read the Zekai review Price alert

Metricool vs SocialPilot

Paid$17/mo billed yearly · checked 14 Nov 2026

The differenceEssentials is $17 a month billed yearly for 5 accounts and 1 user; Premium adds white-label reports and client approvals for 6 users at $85.

Switch to SocialPilot ifyou run client accounts and want white-label reports and client approval workflows

Stay with Metricool ifyou manage up to 10 brands under one plan and want unlimited analytics history

Visit SocialPilot Price alert

Metricool vs Agorapulse

Paid$79/user/mo billed yearly · checked 14 Nov 20267.8

The differencePlans start at $79 per user a month billed yearly for 10 profiles with a unified inbox and Google review moderation; Metricool prices by brand count, not by user.

Switch to Agorapulse ifyou need community management with assignment, saved replies and review moderation

Stay with Metricool ifyou want reporting plus scheduling for 5 to 10 brands without per-user charges

Pros

30-day free trial with no credit card needed
Standard plan lists unlimited post scheduling and a unified inbox for 10 social profiles

Cons

Priced per user from $79 per month billed annually, higher than account-based schedulers
No free plan, only the 30-day trial

Pros and cons from the Zekai review of Agorapulse · Verdict: Inbox-first social suite

Visit Agorapulse Read the Zekai review Price alert

Metricool vs ContentStudio

Paid$19/mo billed yearly · checked 14 Nov 20268.8

The differenceStandard at $19 a month billed yearly covers 5 accounts, 1 user and 25,000 AI text credits plus image and video credits; Advanced adds a social inbox and competitor analytics.

Switch to ContentStudio ifAI content generation and an MCP integration are central to your workflow

Stay with Metricool ifyou want a permanent free plan and multi-brand analytics with ads reports

Pros

Comprehensive toolset unifies publishing, analytics, and engagement.
Strong agency features like white-labeling, workspaces, and client approvals.

Cons

Interface can be complex for beginners due to the vast number of features.
The free trial is short at only 7 days.

Pros and cons from the Zekai review of ContentStudio · Verdict: Powerful Agency-First SMM Suite

Visit ContentStudio Read the Zekai review Price alert

Metricool vs Postiz

Best open sourceOpen source$29/mo (hosted) · checked 14 Nov 20267.9

The differenceAGPL-3.0 scheduler with analytics, API, webhooks and AI agent integrations on your server; it lacks Metricool's ads dashboards and competitor benchmarking.

Switch to Postiz ifyou want your scheduling data on your own server and can run Postgres and Redis

Stay with Metricool ifyou rely on built-in ads reports and competitor analysis without managing a server

Visit Postiz Read the Zekai review Price alert

Metricool vs Mixpost

Open source$299 one-time (hosted) · checked 14 Nov 20266.3

The differenceLite is MIT and free with basic analytics for Facebook Pages, Mastodon and X; Pro at $299 one-time adds all networks, an inbox and an AI assistant.

Switch to Mixpost ifyou want a one-time licence and basic analytics on a server you own

Stay with Metricool ifyou need LinkedIn, Instagram and TikTok analytics without buying a licence

Visit Mixpost Read the Zekai review Price alert

Metricool vs OpenPost

Open sourceFree (self-hosted)7.3

The differenceRuns as one Docker container with SQLite and includes image, carousel and video editors; analytics are far thinner than Metricool's competitor and ads reports.

Switch to OpenPost ifyou want the simplest self-hosted scheduler with built-in editors

Stay with Metricool ifyou need analytics history, competitor tracking and ads reports

Visit OpenPost Read the Zekai review Price alert

Metricool vs TryPost

Open sourceFree (self-hosted)7.0

The differenceAGPL-3.0 Laravel scheduler with an MCP server and REST API for AI agents; at about 860 stars it has no equivalent of Metricool's reporting or ads dashboards.

Switch to TryPost ifyou want agent-driven posting over MCP on your own PHP server

Stay with Metricool ifyou need mature reporting and vendor support for client work

Visit TryPost Read the Zekai review Price alert

Metricool vs Socioboard

Open sourceFree (self-hosted)6.0

The differenceGPL-3.0 platform focused on analytics and reporting across nine networks; last release January 2024, and it needs Node.js, PHP, MongoDB and MySQL.

Switch to Socioboard ifyou want a self-hosted analytics and reporting suite and can run several services

Stay with Metricool ifyou want regular releases and ads reporting from Meta, Google and TikTok

Visit Socioboard Read the Zekai review Price alert

06 · What changed

Why do people leave Metricool?

9 Jul 2026
Metricool's Premium page (published 2026-01-27, modified 2026-07-09) lists prices on annual billing and puts Twitter/X behind an add-on on every plan, with LinkedIn excluded from the free plan. (source)
14 Nov 2026
Pricing page: the free plan keeps 30 days of analytics and 20 posts a month; unlimited history and unlimited publishing start on Starter at $25 monthly ($20 billed yearly). (source)

08 · FAQ

Questions people ask about Metricool alternatives

What is the best alternative to Metricool in 2027?

Hootsuite is the best overall Metricool alternative on this page ($99/user/mo billed yearly). For no cost, Buffer has a free plan (3 channels, 10 scheduled posts per channel, 1 user, 100 ideas). To self-host, Postiz is open source (AGPL-3.0).

Is there a free version of Metricool?

Yes. Metricool has a free plan: 1 brand, 20 posts a month, 30 days of analytics. Paid plans start at $20/mo billed yearly, checked on 14 Nov 2026.

Is there a 100% free alternative to Metricool?

Yes. Postiz, Mixpost, OpenPost, TryPost, Socioboard are open source and free to self-host. Buffer, Publer have a free plan with limits, shown in the table.

What is cheaper than Metricool?

Publer starts at $4/account/mo billed yearly, against $20/mo billed yearly for Metricool, as listed on each vendor's pricing page on 14 Nov 2026.

How much do Metricool alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 14 Nov 2026, the monthly cost is Publer $20/mo, Buffer $25/mo, SocialPilot $85/mo, against Metricool $100/mo for Metricool. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, Hootsuite or Metricool?

Standard is $99 per user a month billed annually for 10 accounts, while Metricool Starter is $20 for up to 5 brands with unlimited publishing and PDF or PPT reports. Choose Hootsuite if your team needs a unified inbox, social listening and approvals under an enterprise contract. Stay with Metricool if you want agency-style reports and brand management for a fraction of per-user pricing.

Why are people leaving Metricool?

The documented reasons are: Metricool's Premium page (published 2026-01-27, modified 2026-07-09) lists prices on annual billing and puts Twitter/X behind an add-on on every plan, with LinkedIn excluded from the free plan (9 Jul 2026); Pricing page: the free plan keeps 30 days of analytics and 20 posts a month; unlimited history and unlimited publishing start on Starter at $25 monthly ($20 billed yearly) (14 Nov 2026). Each is sourced in the section above.

What are the best Metricool alternatives?

Buffer and Publer for simple scheduling, SocialPilot for client approvals, Hootsuite or Sprout Social for enterprise teams, and Postiz if you want to self-host.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as Metricool are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copy Markdown copy

1 · Same job onlyEvery alternative does the same task as Metricool; tools for other jobs are left out.

2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.

Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score

3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.

Change log

14 Nov 2026
Page rebuilt on v6; all prices re-read on vendor pages.
14 Nov 2026
Open-source options expanded and each one given licence, commercial-use, hardware and setup details.

13 best Metricool alternatives in 2027

Hootsuite

Buffer

Postiz

Which Metricool alternatives are worth it in 2027?

Know first when Metricool or an alternative changes price

Your tool here

Is one of these tools yours?

Is there a free version of Metricool?

What are the best free Metricool alternatives?

Buffer

Publer

What are the best open-source Metricool alternatives?

Postiz

Mixpost

OpenPost

TryPost

Socioboard

How does Metricool compare with each alternative?

Metricool vs Buffer

Metricool vs Hootsuite

Metricool vs Later

Metricool vs Publer

Metricool vs SocialPilot

Metricool vs Agorapulse

Metricool vs Sprout Social

Metricool vs ContentStudio

Metricool vs Postiz

Metricool vs Mixpost

Metricool vs OpenPost

Metricool vs TryPost

Metricool vs Socioboard

Why do people leave Metricool?

More comparisons for Social media scheduler / manager

Questions people ask about Metricool alternatives

What is the best alternative to Metricool in 2027?

Is there a free version of Metricool?

Is there a 100% free alternative to Metricool?

What is cheaper than Metricool?

How much do Metricool alternatives cost for a team of 5?

Which is better, Hootsuite or Metricool?

Why are people leaving Metricool?

What are the best Metricool alternatives?

How did Zekai check this page?