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✦ Free & open sourceMarketing

OpenReply

Self-hosted Instagram comment-to-DM automation: keyword comments trigger a private reply through Meta's API.

Open-source comment-to-DM for Instagram

Keyword triggers, follow gate and an inbox, on your own server

Free forever · open source · MIT
✓ Needs IT✓ Browser-based✓ Real-time collaboration
6.8
ZEKAI
Instagram comment-to-DM only
Free & open source · Marketing
Ease of setup4
Usefulness6
Maintenance9.5
Community7.5
★ 3,221
GITHUB
Oct 2026
UPDATED
MIT
LICENSE
🛠 Don't want to self-host? We can set it up →
⚡ Quick answer

OpenReply sends an Instagram private reply when a comment matches a keyword you set, like the comment-to-DM feature in ManyChat. It suits creators and developers who will deploy their own copy.

Runs on
Web
Hosting
Self-host
Languages
TypeScript
License
MIT

What it is

It watches comments on your posts and reels, queues a private reply with your link and can post a public reply too. It also fires on inbound DMs and Story replies, can require a follow before sending the link, and has an inbox for conversations within Meta's 24-hour window.

Who it's for

It suits creators with a developer on hand who want Instagram automation without seat or plan caps. It does not suit anyone wanting multi-step flows, broadcasts or WhatsApp, or a hosted account, since the demo site does not send messages.

Key features

Comment triggers

Keywords on posts or reels start a queued private reply.

Follow gate

Require a follow before the link is sent, checked through Meta's API.

Story and DM triggers

Replies to Stories arrive as DMs and can fire the same keywords.

Several accounts

Connect multiple professional accounts, each with its own limits.

Dashboard inbox

Read and answer Instagram DMs inside the 24-hour window.

How to start

Up and running in 3 steps

1
Fork and deploy the repository following docs/setup.md.
2
Choose your Instagram connection: your own Meta app or the optional Zernio connector.
3
Create a campaign with a keyword and a reply message, then test on one of your posts.
Real talk

Our honest verdict

What's great

  • MIT licence with no software seat limits or plan caps.
  • Uses Meta's official private replies API; it does not scrape or ask for your password.
  • A separate worker handles sending so rate limits and retries do not drop messages.
  • Optional Zernio connection avoids creating your own Meta app.

Where it falls short

  • You must deploy your own copy with PostgreSQL, Redis, a worker and a public HTTPS URL.
  • You need your own Meta app and review, or a paid Zernio connection.
  • Instagram-only and keyword-driven; it has no flow builder or multi-channel support.
Cost

Pricing & license

Free under the MIT licence. You pay for your own hosting, and optionally for Zernio, a third-party Instagram connection provider.

Paid work

Open remote AI-training roles

880 open remote AI-training roles, updated November 15, 2026; most pay $20–$175 an hour. Zekai lists them free; the application goes to the employer’s platform.

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Use it, or have us set it up

📄 Free PDF: OpenReply for Marketing
A plain-language guide to getting your first result. Sent to your inbox.
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Questions

FAQ

Is there a hosted OpenReply?

No. The README says the demo site does not send messages and there is no hosted plan.

Does it break Instagram rules?

It uses Meta's official private replies API, but Instagram's policies, permissions and rate limits still apply to you.

What does it cost?

The software is free; hosting and the optional Zernio connection are separate costs.

Radar

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