Transcript

(On-screen text) 11:48 PM. The brief is due at 9. By 12:06, the first draft was done. You had a blank page.

How it works, in 3 moves. 1. You ask, like you'd ask a colleague. The clearer the ask, the better the draft: write a fall campaign brief for our new trail-running shoe.

2. Give it your context, and it builds on your facts, not guesses: launch date, target audience of weekend trail runners aged 25 to 40, budget, channels.

3. It drafts. You edit. Your judgment, its speed. Use it for the first 80%: drafts in minutes, rewrites in any tone, summaries of long docs.

Worth your time? Yes. ChatGPT, Zekai score 9.3: turns ideas into polished content, fast.