AI for Investment, Venture Capital & Trading

Pulley

Manage portfolio company cap tables, model fundraising rounds, and prepare for liquidity events with a founder-focused equity platform.

Built for founders and finance leaders, it streamlines equity management from seed to scale, ensuring accuracy and compliance.

Best forVCs and finance leaders managing early-to-growth stage portfolios.

DifferentiatorTransparent pricing and a founder-centric UI, unlike multi-sided competitors.

ProofTrusted by thousands of companies; SOC 2 Type II compliant.

Explore Pulley

Pro from$3,500/year

9.1 Zekai

Founder-Focused Cap Table

AI for Investment, Venture Capital & Trading

Ease of Use

9.4

Accuracy

9.2

Value

9.0

Time Saving

8.9

Thousands of companiesUsers

9.1/10Zekai Score

Cap Table MgmtScenario Modeling409A ValuationsCompliance ReportingToken Equity

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⚡ Quick answer

For Investment, Venture Capital & Trading, Pulley is a top choice for cap table management, particularly for firms prioritizing transparency and a modern UI. It provides robust tools for modeling fundraising rounds, managing complex equity and token structures, and generating audit-ready compliance reports (ASC 718), making it a powerful alternative to platforms like Carta.

CategoryCap Table Management

Best ForVCs and finance leaders managing early-to-growth stage portfolios.

Price From$1,200/year

FreeFree trial available

DifferentiatorTransparent pricing and a founder-centric UI, unlike multi-sided competitors.

ProofTrusted by thousands of companies; SOC 2 Type II compliant.

Rating9.1/10

📖 About Pulley

Pulley is a cap table management platform designed for VCs, private equity professionals, and finance leaders. It provides tools for equity and token management, 409A valuations, fundraising modeling, and compliance, aiming to simplify complex ownership structures from seed stage to exit.

Real Impact

Before & After

❌ Before

Managing portfolio cap tables on error-prone spreadsheets.

Days spent on manual reporting

✅ After

Centralized, real-time source of truth for all equity data.

Audit-ready reports on demand

Social Proof

Trusted by Thousands of companies

Thousands of companies professionals using this tool

Ease of Use

9.4

Accuracy

9.2

Value

9.0

Time Saving

8.9

"They turned complexity into simplicity – letting us focus on building our product, not managing our cap table."

Karri S., CEO · June 2026

"We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!"

Kent T., VP of Finance · May 2026

"Great for modeling and tracking our early-stage companies, but the platform's focus on founders means some VC-specific reporting workflows aren't as built-out as competitors."

Alex P., Fund Analyst · April 2026

"Having a source of truth for token distribution is by far the most beneficial part... Highly recommended for anyone in the crypto space."

Ari L., Advisor · March 2026

Connects With

Works with your existing stack

Nasdaq Private Market Major accounting systems HRIS integrations

Setup complexity: Moderate

Pulley is a cap table management platform designed for VCs, private equity professionals, and finance leaders. It provides tools for equity and token management, 409A valuations, fundraising modeling, and compliance, aiming to simplify complex ownership structures from seed stage to exit.

Who It's For

Why Investment, Venture Capital & Trading choose this tool

🎯

Built for

Best for VCs and finance leaders managing equity for early-stage to growth-stage companies, especially those who prioritize clear pricing and founder-friendly tools.

In-Depth Overview

For venture capital and investment professionals, Pulley streamlines portfolio oversight by replacing cumbersome spreadsheets with a single source of truth for equity data. Its key advantage is a founder-centric design and transparent pricing, a direct response to complex, multi-sided platforms like Carta. This focus results in a cleaner UI that portfolio company founders and finance teams can adopt without extensive training, reducing management overhead for the fund. Proof of its utility for investors includes powerful fundraising modeling tools to analyze dilution, SAFEs, and exit scenarios, saving significant legal fees and preventing costly mistakes. The platform is built to scale, handling sophisticated compliance like automated ASC 718 reporting for both GAAP and IFRS standards. For funds in the digital asset space, Pulley manages token cap tables, vesting schedules, and distributions. The integration with Nasdaq Private Market to facilitate liquidity events and its SOC 2 Type II compliance provide the security and end-to-end functionality required for professional fund management.

Key Use Cases

💼

Track Portfolio Company Equity Health

Venture Capital Associate

Maintain a clear, real-time view of your portfolio companies' cap tables. Use the platform to verify ownership structures and model the impact of new funding rounds on your firm's position.

Reduced due diligence overhead

📈

Automate Equity Compliance and Reporting

Portfolio Company CFO

Generate audit-ready ASC 718 reports and ensure compliance with GAAP/IFRS standards. Streamline stock-based compensation accounting and prepare for financial audits with built-in tools.

Audit-ready reports in minutes

🏦

Model Dilution and Exit Scenarios

Fund Manager

Use the waterfall analysis and scenario modeling tools to project returns across various fundraising and M&A outcomes. Make data-driven decisions on follow-on investments and exit strategies.

Improved fund return projections

✓ Pros

Transparent, fixed annual pricing model avoids unexpected costs.

Founder-centric UI is intuitive and requires less specialized training.

Strong fundraising modeling tools for dilution and exit scenarios.

Manages both traditional equity and crypto token cap tables.

SOC 2 Type II compliant, ensuring data security.

Offers concierge onboarding and expert managed services.

· Cons

Explicitly less focused on serving VCs and law firms directly compared to competitors.

Advanced features like secondary liquidity solutions are reserved for Enterprise plans.

Stakeholder limits on Startup and Growth plans may require early upgrades.

Platform is primarily founder-focused, which may mean fewer direct VC-centric features.

⚡ Editorial Verdict

Pulley is a strong contender in the cap table management space, offering a clean, founder-centric user experience and transparent pricing that directly challenges incumbents. Its strength lies in simplifying complex equity scenarios for fundraising and compliance. However, firms requiring deep, multi-sided marketplace features that cater equally to VCs and law firms may find its founder-first focus a trade-off.

Questions & Answers

Frequently asked questions

What is the best AI cap table tool for a VC firm? +

Pulley is a top-tier cap table management tool for VC firms, offering a clean interface and transparent pricing. It excels at modeling fundraising rounds, managing complex equity structures including tokens, and ensuring portfolio companies are audit-ready with features like ASC 718 reporting.

How can I model fundraising dilution for my portfolio companies? +

Pulley provides a dedicated fundraising modeler that allows you to explore dilution, SAFEs, and exit scenarios. This helps you and your portfolio companies save on legal fees and enter investor meetings with a clear, data-backed plan.

Which platform simplifies equity compliance and ASC 718 reporting? +

Pulley is built to simplify equity compliance. It offers built-in, audit-ready ASC 718 reporting that supports both GAAP and IFRS standards, along with direct integrations to major accounting systems, making financial audits significantly easier.

Is Pulley a good alternative to Carta for investment management? +

Yes, Pulley is a strong alternative to Carta, positioning itself with a focus on founders and finance teams, simpler UI, and more transparent pricing. While Carta offers a broader multi-sided market, Pulley is often preferred for its ease of use and clear value proposition for managing portfolio company equity.

What tool helps manage both equity and token cap tables for crypto funds? +

Pulley is designed to handle both traditional equity and crypto tokens. It allows crypto funds and their portfolio companies to manage token cap tables, automate token unlocks and vesting schedules, and track distributions, providing a single source of truth for all ownership.

How can I get an audit-ready 409A valuation for a startup? +

Pulley offers 409A valuation services as part of its platform, particularly in its Growth and Enterprise plans. They provide fast, defensible, and audit-ready reports, streamlining a critical process for startups and their investors.

Last reviewed: Reviewed June 2026 — Pricing, features, and compliance claims were assessed against the public website.

Plans & Pricing

Start today

Pro

$3,500/year

Growth plan includes first 40 stakeholders, 409A valuations, custom agreements, and HRIS integrations.

Start Pro Plan

Enterprise

Pricing on request

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Compare	Pulley	AngelList	TradingView
Zekai Score	9.1/10	9.3/10	9.3/10
Rating	4.6/5	4.7/5	4.7/5
Pricing	$3,500/year	Pricing on request	Yes
Free tier	No	No	Yes
Best for	Best for VCs and finance leaders managing equity f…	Idéal pour les gestionnaires de fonds de capital-r…	Idéal pour les traders et les analystes qui s'appu…