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Updated 13 Nov 2026 · prices read on vendor pages

12 best Looka alternatives in 2027

Mehmet ElmicenniReviewed by Mehmet Elmicenni, founder of Zekai•Prices checked •How we check

The short answer

The best Looka alternatives in 2027 are Brandmark (best overall, $35 one-time), Hatchful (best free plan: Free AI-generated logos) and Penpot (best open source, MPL-2.0). Looka itself starts at $96/yr. Zekai checked these prices on vendor pages on 13 Nov 2026; 9 more are compared below, including 5 with a free plan and 2 open source.

Open the Zekai Cost Finder Get price alerts
Best overallSee in table →
Brandmark logo

Brandmark

$35 one-time · free plan

7.0
Best free planSee in table →
Hatchful logo

Hatchful

Free plan; paid price not published · free plan

6.3
Best open sourceSee in table →
Penpot logo

Penpot

Free to self-host · MPL-2.0

8.6
12alternatives compared
7with a free plan
3open source
$20/mocheapest paid · LogoAI
$96/yrLooka starts at
01 · Zekai Price Ledger

Which Looka alternatives are worth it in 2027?

Looka's closest rivals are Brandmark, Logopony, Logomakerr, LogoAI and Zoviz. Looka sells one-time logo packages (Basic $20, Premium $65) and a $96 yearly Brand Kit, so the main differences are one-time against subscription pricing, vector file access and bundled templates.

ToolTypeStarting priceFree plan limitBest forCost for your teamChecked
LookaThe tool you are replacing
 You are here
$96/yrBrand Kit subscription, billed annually ($96/yr, about $8/mo); logo-only Basic $20 and Premium $65 are one-time
 Design and preview unlimited logos free; downloads need purchase AI logo plus brand kit for small businesses — 13 Nov 2026 Pricing ↗
Brandmark logo
Brandmark Zekai score 7.0Best overall
 Free
$35 one-timeBasic $35, Designer $95, Enterprise $195, all one-time
 Generate unlimited logos free, no account needed One-time logo and guideline package $0 13 Nov 2026 Pricing ↗
Logopony logo
Logopony Zekai score 6.3Cheapest paid
 Free
$15 one-timeBasic $15; Premium $85 list (sale $45 shown); Business $60
 Create unlimited logo ideas free; pay to download Cheapest one-time logo download $0 13 Nov 2026 Pricing ↗
Logomakerr logo
Logomakerr Zekai score 5.9
 Free
$29 one-timeBasic $29, Pro $59, Brand $99, all one-time
 Free to design a logo; pay to download One-time logo with animations and mockups $0 13 Nov 2026 Pricing ↗
LogoAI logo
LogoAI Zekai score 6.5
$20/moPro, $20 per month (yearly price not shown); 7-day trial $10
 No free plan Logo plus animation and video credits — 13 Nov 2026 Pricing ↗
Zoviz logo
Zoviz Not yet reviewed by Zekai
$29/moStarter, $29 billed monthly or $199/yr billed yearly (about $16.58/mo); Pro $49 monthly
 No free plan Brand kit plus marketing automation — 13 Nov 2026 Pricing ↗
Logomaster.ai logo
Logomaster.ai Zekai score 6.2
 Free
Free plan; paid price not published
 Creating a logo is free; pay to download One-time logo tiers with variations $0 13 Nov 2026 Pricing ↗
Hatchful logo
Hatchful Zekai score 6.3Best free plan
 Free
Free plan; paid price not published
 Free AI-generated logos; limits not stated Free logo for Shopify sellers $0 13 Nov 2026 Pricing ↗
Brandcrowd logo
Brandcrowd Zekai score 5.2
 Free
Free plan; paid price not published
 Logo maker free; select free templates downloadable in high resolution Designer logo marketplace with buyout $0 13 Nov 2026 Pricing ↗
FreeLogoDesign logo
FreeLogoDesign Zekai score 9.0
 Free
Free plan; paid price not published
 Free logo maker; download terms not read Template logo maker with add-on services $0 13 Nov 2026 Pricing ↗
Penpot logo
Penpot Zekai score 8.6Best open source
 Open source
Free (self-hosted)
 No limit, self-hosted (MPL-2.0) Self-hostable vector design tool $0 14 Nov 2026 Code ↗
Inkscape Zekai score 6.8
 Open source
Free (self-hosted)
 No limit, self-hosted (GPL-3.0-or-later) Free desktop vector logo drawing $0 14 Nov 2026 Code ↗
Graphite logo
Graphite Zekai score 8.2
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT OR Apache-2.0 (dual licence)) Free vector editor for drawing your own mark $0 13 Nov 2026 Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of Looka?

Partly. Looka's help centre says you can design, edit, preview and save as many logos as you want for free, but downloading or using a logo requires buying a package. Basic is $20 for one PNG and Premium is $65.

Source: Looka pricing page, read 13 Nov 2026.

Free$0

Design and preview unlimited logos free; downloads need purchase

Paid from$96/yr

Brand Kit subscription, billed annually ($96/yr, about $8/mo); logo-only Basic $20 and Premium $65 are one-time

03 · Free alternatives

What are the best free Looka alternatives?

The best free options are Hatchful, Shopify's AI logo generator, and the free design modes of Brandmark, Logopony, Logomakerr and BrandCrowd, where you can generate and preview logos at no cost. Like Looka, most charge only when you download files.

Brandmark logo

Brandmark

Best overallFree
Generate unlimited logos free, no account needed
vs Looka →Zekai review
Logopony logo

Logopony

Cheapest paidFree
Create unlimited logo ideas free; pay to download
vs Looka →Zekai review
Logomakerr logo

Logomakerr

Free
Free to design a logo; pay to download
vs Looka →Zekai review
Logomaster.ai logo

Logomaster.ai

Free
Creating a logo is free; pay to download
vs Looka →Zekai review
Hatchful logo

Hatchful

Best free planFree
Free AI-generated logos; limits not stated
vs Looka →Zekai review
Brandcrowd logo

Brandcrowd

Free
Logo maker free; select free templates downloadable in high resolution
vs Looka →Zekai review
FreeLogoDesign logo

FreeLogoDesign

Free
Free logo maker; download terms not read
vs Looka →Zekai review
04 · Open source

What are the best open-source Looka alternatives?

There is no open-source AI logo maker comparable to Looka. Penpot (MPL-2.0), Inkscape (GPL) and Graphite (MIT or Apache-2.0, alpha) are free vector editors where you draw the mark yourself. All three work with vector graphics, but none generates logo options or a brand kit from your business name.

Penpot logo

Penpot

MPL-2.0★ 62.3k GitHub stars · 13 Nov 2026
To self-host: Deploy with Docker, Kubernetes or Elestio as the README describes; you run and update the server, while the hosted version at design.penpot.app needs none of that.
Commercial use
Yes (MPL-2.0); changes to Penpot's own files must stay open.
Runs on
Docker or Kubernetes server to self-host; a hosted version also exists.
Setup
Moderate · Docker or Kubernetes deployment you maintain; hosted option skips it.
Last commit
13 Nov 2026
Last release 11 Nov 2026
Zekai open-source pageSource code ↗Managed hosting slot

Inkscape

GPL-3.0-or-later★ 4k GitHub stars · 13 Nov 2026
To self-host: Install the desktop app on Windows, macOS or Linux; there is no server, account or API key, and SVG is its main file format.
Commercial use
Yes; GPL means redistributed modified versions must share their source.
Runs on
Desktop app for Windows, macOS and Linux.
Setup
Easy · Installer from inkscape.org; no server, account or API key.
Last commit
10 Nov 2026
Last release 5 May 2026
Zekai open-source pageSource code ↗Managed hosting slot
Graphite logo

Graphite

MIT OR Apache-2.0 (dual licence)★ 27.9k GitHub stars · 13 Nov 2026
To self-host: Use the alpha web editor at editor.graphite.art with no install, or build it yourself from the repo by following the contributor guide, which needs Rust.
Commercial use
Yes; you may choose MIT or Apache-2.0, both permit commercial use.
Runs on
Runs in a browser at editor.graphite.art; alpha software.
Setup
Easy · Open the web editor; building from source needs a Rust toolchain.
Last commit
12 Nov 2026
Zekai open-source pageSource code ↗Managed hosting slot
05 · Side by side

How does Looka compare with each alternative?

Looka is a pay-to-download logo generator with a yearly Brand Kit. Brandmark, Logopony and Logomakerr charge one-time fees from $15 to $99, LogoAI charges monthly, and Zoviz bundles a website builder. Compare file formats, template counts and recurring cost.

01
Brandmark logo

Looka vs Brandmark

Best overallFree$35 one-time · checked 13 Nov 20267.0
The differenceOne-time tiers of $35 (PNG and vector), $95 (source files, guidelines, social and business-card designs) and $195 (up to 10 hand-crafted concepts, font download); no subscription.
Switch to Brandmark ifyou want to pay once for vector files and brand guidelines instead of a yearly subscription
Stay with Looka ifyou want the 300+ branded templates that Looka's Brand Kit subscription adds
Pros
  • One-time payment model offers excellent long-term value.
  • Includes a comprehensive set of branding assets beyond just the logo.
Cons
  • AI-generated icons can feel generic for high-end branding projects.
  • Customization options are powerful but still constrained within the tool's framework.

Pros and cons from the Zekai review of Brandmark · Verdict: Rapid AI Brand Kits

Visit BrandmarkRead the Zekai reviewPrice alert
02
Logopony logo

Looka vs Logopony

Cheapest paidFree$15 one-time · checked 13 Nov 20266.3
The differenceBasic is $15 for one low-resolution logo file; Premium lists $85 (shown at $45 in a -45% sale) with 50+ files, social kit and business card designs.
Switch to Logopony ifyou want the lowest entry price, from $15, for a single simple logo file
Stay with Looka ifyou need vector files and a full brand kit without buying a higher tier
Pros
  • Extremely fast; generates logos and brand assets in seconds.
  • Affordable one-time payment, no subscriptions.
Cons
  • AI designs can feel generic compared to bespoke human design.
  • Lacks deep strategic brand thinking in the generation process.

Pros and cons from the Zekai review of Logopony · Verdict: Rapid Logo Prototyping

Visit LogoponyRead the Zekai reviewPrice alert
03
Logomakerr logo

Looka vs Logomakerr

Free$29 one-time · checked 13 Nov 20265.9
The differenceBasic $29 gives an 800 x 600px logo; Pro $59 adds high-res and transparent PNG and vectors; Brand $99 adds mockups, animations, business cards and a brand PPT.
Switch to Logomakerr ifyou want logo animations and a brand PowerPoint in a $99 one-time package
Stay with Looka ifyou want unlimited edits tied to a subscription brand kit
Pros
  • Generate hundreds of logo ideas for free before paying.
  • Includes comprehensive brand kits with marketing materials.
Cons
  • Designs are based on templates, which may limit true originality.
  • Individual design elements (symbols, fonts) are not exclusively owned.

Pros and cons from the Zekai review of Logomakerr · Verdict: Fast Logo & Brand Kits

Visit LogomakerrRead the Zekai reviewPrice alert
04
LogoAI logo

Looka vs LogoAI

$20/mo · checked 13 Nov 20266.5
The differencePro is $20 a month with 500 AI credits, logo animations, brand videos and a design studio with 20+ AI models; a 7-day trial costs $10.
Switch to LogoAI ifyou also want logo animations, brand videos and AI image generation in the same monthly plan
Stay with Looka ifyou prefer a one-time logo purchase over a recurring $20 monthly credit plan
Pros
  • Generates a complete brand kit, not just a logo.
  • AI understands design best practices for professional results.
Cons
  • Final designs can lack the strategic depth of a human designer.
  • Limited to the tool's built-in styles and icon library.

Pros and cons from the Zekai review of LogoAI · Verdict: Rapid Branding Asset Generation

Visit LogoAIRead the Zekai reviewPrice alert
05
Zoviz logo

Looka vs Zoviz

$29/mo · checked 13 Nov 2026
The differenceStarter is $29 a month or $199 a year and bundles 5,000+ templates, a background remover, 300 marketing credits a month and a website builder.
Switch to Zoviz ifyou want a brand kit with a website builder, link-in-bio page and monthly marketing credits
Stay with Looka ifyou want a lower price, since Looka's Brand Kit is $96 a year
Visit ZovizPrice alert
06
Logomaster.ai logo

Looka vs Logomaster.ai

FreeFree plan; paid price not published6.2
The differenceBasic has changes disallowed after purchase; Premium adds resizable vectors and unlimited changes; Enterprise adds social assets, mockups and up to 5 logo variations.
Switch to Logomaster.ai ifyou want unlimited changes and re-downloads on a one-time Premium purchase
Stay with Looka ifyou want Looka's annual Brand Kit with templates for cards and social posts
Pros
  • Generates a large volume of concepts in minutes, not hours.
  • Provides professional file formats, including resizable vectors (SVG).
Cons
  • Generated designs can feel generic and may lack strategic brand depth.
  • Risk of creating logos similar to other users' due to template-based system.

Pros and cons from the Zekai review of Logomaster.ai · Verdict: Rapid Logo Concept Generation

Visit Logomaster.aiRead the Zekai reviewPrice alert
07
Hatchful logo

Looka vs Hatchful

Best free planFreeFree plan; paid price not published6.3
The differenceShopify's logo generator offers AI-generated logos free for merchants, with no purchase step shown for the download on its page.
Switch to Hatchful ifyou want a free logo for a Shopify store and do not need a brand kit
Stay with Looka ifyou need a brand kit, business cards and 300+ templates built from your logo
Pros
  • Completely free to use with no hidden fees or upcharges
  • Extremely fast workflow, generating logos and assets in minutes
Cons
  • Designs are based on templates, limiting true originality
  • Customization options are finite compared to professional software

Pros and cons from the Zekai review of Hatchful · Verdict: Free Logo Concept Generator

Visit HatchfulRead the Zekai reviewPrice alert
08
Brandcrowd logo

Looka vs Brandcrowd

FreeFree plan; paid price not published5.2
The differenceLogo maker is free to use and save; free templates can be downloaded in high resolution, and exclusive or buyout licences are available on select designs.
Switch to Brandcrowd ifyou want a marketplace of designer logos with exclusive or buyout licences
Stay with Looka ifyou want AI-generated brand kit assets built around one logo
Pros
  • Extensive library of templates for dozens of asset types.
  • Extremely fast asset creation, often in minutes.
Cons
  • Designs are template-based, limiting true originality.
  • Less suitable for complex, high-end brand identity projects.

Pros and cons from the Zekai review of Brandcrowd · Verdict: Rapid Brand Asset Generator

Visit BrandcrowdRead the Zekai reviewPrice alert
09
FreeLogoDesign logo

Looka vs FreeLogoDesign

FreeFree plan; paid price not published9.0
The differenceOffers a free logo maker with templates, plus separate custom logo design, brand guide, social media kit and business cards as listed products.
Switch to FreeLogoDesign ifyou want a template-based logo maker with a separate custom-design service option
Stay with Looka ifyou want one annual subscription covering templates and brand assets
Pros
  • Completely free to use for designing and modifying your logo
  • No prior graphic design experience required
Cons
  • Final high-definition file downloads require a paid package
  • Advanced custom vector editing capabilities are limited compared to desktop software

Pros and cons from the Zekai review of FreeLogoDesign · Verdict: Accessible Logo Builder

Visit FreeLogoDesignRead the Zekai reviewPrice alert
10
Penpot logo

Looka vs Penpot

Best open sourceOpen sourceFree (self-hosted)8.6
The differenceOpen-source design and prototyping tool with an SVG-native editor; it has no AI logo generator, so logos are drawn by hand.
Switch to Penpot ifyou have a designer and want a free self-hosted vector editor for logos
Stay with Looka ifyou want AI to generate logo options from your business name
Visit PenpotRead the Zekai reviewPrice alert
11

Looka vs Inkscape

Open sourceFree (self-hosted)6.8
The differenceDesktop vector editor exporting SVG, PDF and PNG; it has no logo generator or brand-kit templates, so every mark is drawn manually.
Switch to Inkscape ifyou can draw your own mark and want full SVG control with no recurring fee
Stay with Looka ifyou want generated logo options and a ready brand kit without drawing
Visit InkscapeRead the Zekai reviewPrice alert
12
Graphite logo

Looka vs Graphite

Open sourceFree (self-hosted)8.2
The differenceGraphite is a free MIT or Apache-2.0 vector editor in alpha; you draw the mark yourself, with no logo generator, brand kit or business-name prompts.
Switch to Graphite ifyou can design a mark by hand and want vector files at no cost
Stay with Looka ifyou want logo options and a brand kit generated from your business name
Visit GraphiteRead the Zekai reviewPrice alert
06 · What changed

Why do people leave Looka?

  • Looka's help centre states the Brand Kit is a subscription billed annually at $96 and renews yearly from the purchase date; no calendar date is printed on the page (date given is the day read). (source)

  • Looka's help centre says refunds are not available once files are downloaded or more than 7 days after purchase, and cancelling a Brand Kit does not trigger an automatic refund (date given is the day read). (source)

08 · FAQ

Questions people ask about Looka alternatives

What is the best alternative to Looka in 2027?

Brandmark is the best overall Looka alternative on this page ($35 one-time). For no cost, Hatchful has a free plan (Free AI-generated logos; limits not stated). To self-host, Penpot is open source (MPL-2.0).

Is there a free version of Looka?

Yes. Looka has a free plan: Design and preview unlimited logos free; downloads need purchase. Paid plans start at $96/yr, checked on 13 Nov 2026.

Is there a 100% free alternative to Looka?

Yes. Penpot, Inkscape, Graphite are open source and free to self-host. Brandmark, Logopony, Logomakerr, Logomaster.ai, Hatchful, Brandcrowd, FreeLogoDesign have a free plan with limits, shown in the table.

What is cheaper than Looka?

Logopony starts at $15 one-time, against $96/yr for Looka, as listed on each vendor's pricing page on 13 Nov 2026.

How much do Looka alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 13 Nov 2026, the monthly cost is LogoAI $100/mo, Zoviz $145/mo, against Looka $40/mo for Looka. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, Brandmark or Looka?

One-time tiers of $35 (PNG and vector), $95 (source files, guidelines, social and business-card designs) and $195 (up to 10 hand-crafted concepts, font download); no subscription. Choose Brandmark if you want to pay once for vector files and brand guidelines instead of a yearly subscription. Stay with Looka if you want the 300+ branded templates that Looka's Brand Kit subscription adds.

Why are people leaving Looka?

The documented reasons are: Looka's help centre states the Brand Kit is a subscription billed annually at $96 and renews yearly from the purchase date; no calendar date is printed on the page (date given is the day read) (13 Nov 2026); Looka's help centre says refunds are not available once files are downloaded or more than 7 days after purchase, and cancelling a Brand Kit does not trigger an automatic refund (date given is the day read) (13 Nov 2026). Each is sourced in the section above.

What is the best Looka alternative?

Brandmark suits people who want one payment for vector files; Zoviz suits those who want a brand kit with a website builder; Hatchful suits Shopify sellers who want a free logo.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as Looka are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni, founder of Zekai
Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copyMarkdown copy
1 · Same job onlyEvery alternative does the same task as Looka; tools for other jobs are left out.
2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.
Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score
3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.
Change log

  • Page rebuilt on v6; all prices re-read on vendor pages.

  • Open-source options expanded; each now shows licence, commercial use, hardware and setup.

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