The short answer
This library gives online store owners 25 copy-paste AI prompts for product listings, customer service, ads, and pricing, all tested as of September 2026. The prompts for customer reviews include specific guidance to help comply with FTC rules, while image prompts note EU AI Act disclosure requirements.
AI prompts are the fastest way for a busy store owner to get real value from tools like ChatGPT, Claude, and Gemini. But generic prompts create generic content. To get results that actually sound like your brand and drive sales, you need prompts built specifically for e-commerce.
We’ve created a library of prompts that we use for our own e-commerce experiments, covering everything from writing product descriptions to analyzing competitor pricing. Each one is designed to be copied, pasted, and adapted. More importantly, we’ve included compliance guardrails based on new regulations that many sellers overlook. This guide is part of our work helping sellers navigate the world of AI for e-commerce.
How to Use These Prompts Safely (Compliance First)
Before you start generating content, you need to be aware of two critical regulations that are now in effect. Overlooking them can lead to significant penalties. ZEKAI is an independent review site, and we believe in highlighting risks, not just benefits.
1. The FTC’s Fake Review Rule (16 CFR Part 465) This rule bans using AI to create fake customer reviews or misrepresent a real review. Using AI to help draft a response to a *real* customer review is fine. Using it to invent a five-star review from “John S. from Texas” is not.
is the maximum civil penalty for violating FTC rules as of January 2025. Source: ftc.gov
Our prompts for handling reviews are designed to help you analyze and respond to real feedback, not create fake testimonials.
2. The EU AI Act’s Transparency Rule (Article 50) As of August 2, 2026, if you use AI to generate or manipulate images, audio, or video, you must disclose it. For e-commerce sellers, this most commonly applies to AI-generated product backgrounds or lifestyle photos. The content must be marked in a machine-readable format to indicate it’s been artificially generated. This is now a legal requirement for sellers with customers in the European Union.
Our image-generation prompts include a reminder to add this disclosure.
Product Listing & Description Prompts
High-quality product descriptions are your digital salesperson. They need to be informative, persuasive, and optimized for search.
Act as an expert e-commerce copywriter. Write a compelling product description for the following item.
Product Name: [Your Product Name]
Key Features:
- [Feature 1]
- [Feature 2]
- [Feature 3]
Target Audience: [e.g., "Tech-savvy professionals," "Eco-conscious parents," "Budget-minded students"]
Brand Voice: [e.g., "Playful and witty," "Luxurious and sophisticated," "Technical and precise"]
The description should be 150-200 words and must include:
1. A catchy headline.
2. A 2-3 sentence introductory paragraph that hooks the reader.
3. A bulleted list of 3-5 key benefits (translate features into benefits).
4. A concluding sentence that creates a sense of urgency or desire.
5. Incorporate the keywords: [Keyword 1], [Keyword 2].
Take the following product description and write two new versions (Version A and Version B) for an A/B test.
Original Description:
[Paste your existing product description here]
Version A should focus on the product's technical specifications and long-term durability. Use a direct, informative tone.
Version B should focus on the emotional benefits and the lifestyle transformation the product enables. Use an aspirational, storytelling tone.
Both versions should be under 150 words and retain the primary keyword: [Your Primary Keyword].
I need an SEO-optimized meta title and meta description for this product page:
Product: [Product Name]
Primary Keyword: [e.g., "waterproof hiking boots"]
Secondary Keywords: [e.g., "lightweight trail shoes," "men's outdoor footwear"]
Generate:
1. A meta title under 60 characters that includes the primary keyword.
2. A meta description under 155 characters that includes both primary and secondary keywords and ends with a clear call-to-action (e.g., "Shop Now & Explore").
I have raw supplier data for a new product. Turn this into 5 benefit-oriented bullet points for an Amazon or Shopify product page. Translate each technical feature into a customer-centric benefit.
Supplier Data:
[Paste raw text, e.g., "Material: 316L Stainless Steel. Battery: 48-hour lithium-ion. Weight: 58g. Screen: Gorilla Glass 7. Water Resistance: IPX8."]
Brand Voice: [e.g., "Modern and minimalist"]
Write a product description using the 'Problem-Agitate-Solve' (PAS) framework for the following product.
Product: [e.g., "Noise-canceling earbuds"]
Target Audience: [e.g., "Commuters and open-office workers"]
1. **Problem:** State a common problem the target audience faces (e.g., "Struggling to focus with constant background noise?").
2. **Agitate:** Elaborate on the frustration of that problem (e.g., "Distractions kill productivity and make your commute stressful.").
3. **Solve:** Introduce the product as the perfect solution.
Customer Service & Review-Response Prompts
How you handle reviews and queries publicly defines your brand’s reputation. These prompts help you respond professionally and efficiently.
FTC Compliance Reminder: Use these prompts to respond to *real* reviews. Never use AI to generate or fabricate a customer review.
A customer left the following 5-star review. Draft a warm, appreciative response that is 2-3 sentences long.
Customer Review: [Paste the positive review here]
The response should:
1. Thank the customer by name if provided.
2. Specifically mention one positive point they made.
3. Subtly reinforce a brand value (e.g., quality, customer service).
4. Avoid sounding generic or robotic.
A customer left the following 1-star review. Draft a professional, empathetic, and non-defensive response.
Customer Review: [Paste the negative review here]
The response must:
1. Apologize for their negative experience without admitting fault for things that are not true.
2. Show empathy for their frustration.
3. State a specific action you are taking to resolve the issue (e.g., "We are reaching out to you directly via email...").
4. Provide a clear path for them to contact customer service offline (e.g., "Please contact our support team at [email] with your order number.").
5. Do not make excuses or blame the customer.
I've pasted 10 recent customer service emails below. Analyze them to identify the top 3-5 most frequently asked questions. For each question, write a clear, concise answer (40-60 words) that can be published on our store's FAQ page.
Customer Emails:
[Paste the text of 10-15 recent customer inquiries here]
We are experiencing a shipping delay of [Number] days due to [Reason, e.g., "a supplier issue" or "carrier congestion"]. Draft a proactive email to all affected customers.
The email should:
1. Have a clear subject line (e.g., "An Update On Your Recent Order #[Order Number]").
2. State the problem and the expected delay clearly and upfront.
3. Apologize sincerely for the inconvenience.
4. Explain what you are doing to resolve it.
5. Offer a small token of apology, like a [e.g., "10% discount code for their next purchase"].
Ad Copy & Marketing Prompts
Good ads grab attention and drive clicks. These prompts help you generate a variety of ad angles to test.
Generate 3 distinct ad copy variations for a Facebook/Instagram campaign.
Product: [Product Name]
Target Audience: [e.g., "Yoga enthusiasts, ages 25-40"]
Offer: [e.g., "20% off for a limited time"]
Variation 1 (Short & Punchy): 1-2 sentences focusing on the main benefit.
Variation 2 (Social Proof): Incorporate a testimonial or a statistic.
Variation 3 (Question-Based): Start with a question to engage the user.
Each variation needs a clear call-to-action (CTA) like "Shop Now" or "Learn More.
Write ad copy for a Google Ads campaign.
Product: [Product Name]
Ad Group: [e.g., "Men's Leather Wallets"]
Keywords: [e.g., "slim leather wallet," "rfid blocking wallet"]
Final URL: [Your product page URL]
Generate the following:
- 5 headlines (max 30 characters each), including the keywords.
- 2 descriptions (max 90 characters each), highlighting key features like "Free Shipping" or "Lifetime Warranty.
Write a 3-email sequence to recover abandoned carts.
Brand Voice: [e.g., "Helpful and friendly, not pushy"]
Product Type: [e.g., "Skincare"]
Email 1 (Sent after 1 hour): A gentle reminder. Subject: "Did you forget something?"
Email 2 (Sent after 24 hours): Create slight urgency. Subject: "Your cart is about to expire." Mention a key benefit of the product.
Email 3 (Sent after 3 days): Offer a small incentive. Subject: "A little something to help you decide." Include a 10% discount code.
Keep each email short and focused on bringing the customer back to their cart.
Generate 10 subject lines for an upcoming email newsletter about our new [Product Collection Name] collection.
Newsletter Content: Announcing the launch of 5 new products, a behind-the-scenes look at their creation, and an early-bird discount for subscribers.
Brand Voice: [e.g., "Excited and exclusive"]
Include a mix of styles: questions, urgent announcements, and benefit-focused lines.
Draft an SMS message for a flash sale. The message must be under 160 characters.
Offer: [e.g., "40% off all jackets"]
Duration: [e.g., "Ends at midnight!"]
Audience: Previous customers.
The message must include:
1. A clear statement of the offer.
2. A sense of urgency.
3. A direct link to the sale page.
4. The required "STOP to opt-out" language.
Pricing & Competitor Analysis Prompts
AI can be a powerful research assistant, helping you understand the market and price your products intelligently.
Analyze the provided text from a competitor's website and perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) from the perspective of my e-commerce store.
My Store Sells: [e.g., "Handmade soy candles"]
Competitor's Website Text: [Paste a few paragraphs from their 'About Us' and product pages]
Focus the analysis on their product positioning, brand voice, and stated value propositions. What are they doing well that I can learn from? Where are their potential weaknesses that I can exploit?
Based on the following list of products and prices from my competitors, identify the "budget," "mid-range," and "premium" pricing tiers for [Product Category, e.g., "electric toothbrushes"].
Competitor Data:
- Product A: $25
- Product B: $150
- Product C: $79
- Product D: $35
- Product E: $220
- Product F: $99
Summarize the price range for each tier and describe the likely features that differentiate them.
I need to increase sales for a slow-moving product this month. Generate three distinct promotional ideas.
Product: [Product Name]
Cost of Goods: $[Cost]
Current Retail Price: $[Price]
Goal: Increase sales by 50% without losing money on each sale.
Idea 1: A bundle deal.
Idea 2: A "Gift with Purchase" offer.
Idea 3: A tiered discount (e.g., 10% off 1, 20% off 2).
For each idea, briefly outline the pros and cons.
Inventory & Operations Prompts
Use AI to streamline the backend of your business, from managing stock to communicating with suppliers.
Analyze the following sales data for the last 12 months and provide a basic demand forecast for the next 3 months (Q4). Identify any clear seasonality.
Product: [Product Name]
Sales Data:
- Jan: 110 units
- Feb: 105 units
- Mar: 120 units
- Apr: 130 units
- May: 150 units
- Jun: 145 units
- Jul: 120 units
- Aug: 115 units
- Sep: 180 units
- Oct: 250 units
- Nov: 350 units
- Dec: 400 units
Output a simple prediction for Jan, Feb, and Mar of the next year, explaining your reasoning.
Draft a professional email to my supplier to place a new purchase order.
Supplier Name: [Supplier Name]
My Company Name: [Your Company Name]
Items to Order:
- [SKU-123]: [Product Name], [Quantity] units
- [SKU-456]: [Product Name], [Quantity] units
The email should be polite, clear, and include a request for an estimated shipping date and a confirmation of the total cost, referencing our agreed-upon payment terms.
I am pasting my weekly sales report data below. Summarize it into a 5-bullet-point executive summary for my own records.
Report Data: [Paste raw data, e.g., "Total Sales: $5,430. Conversion Rate: 2.1%. AOV: $85. Top Selling Product: SKU-789. Traffic Sources: Organic 40%, Paid Social 35%, Direct 25%"]
The summary should highlight key metrics, identify the best-performing product, and note any significant changes from the previous week if data is available.
AI-Image & Photography Prompts
Generative AI can create stunning product backgrounds and lifestyle shots, saving you thousands on photoshoots.
EU AI Act Reminder: As of August 2, 2026, you must disclose if imagery is AI-generated for customers in the EU. This can be a simple “Image generated by AI” disclaimer.
I am using an AI image generator like Midjourney or a tool like [Rawshot AI](https://zekaiwork.com/ai-tools/rawshot-ai/). I need a prompt to create a background for my product photo.
Product: [e.g., "a bottle of natural citrus-scented hand soap"]
Desired Scene: A clean, modern bathroom setting.
Generate a descriptive text-to-image prompt that includes:
- **Setting:** Bright, minimalist bathroom with white marble countertop.
- **Lighting:** Soft, natural morning light coming from a window.
- **Props:** A small green plant in a ceramic pot, a neatly folded white towel.
- **Style:** Photorealistic, clean, high-end, shallow depth of field.
- **Aspect Ratio:** --ar 3:2
My product will be photoshopped into the scene later. The prompt should generate the background only.
I'm using a fashion AI photography tool like [Rawshot AI](https://zekaiwork.com/ai-tools/rawshot-ai/) that uses a real product photo and generates a model around it. I need to define the style for my summer clothing line.
Product: [e.g., "a women's linen sundress"]
Desired Look: A candid street-style shot in a European city.
Create a prompt or set of instructions that specifies:
- **Model:** Woman in her late 20s, walking, smiling naturally.
- **Location:** Cobblestone street in Lisbon, Portugal, with colorful buildings in the background.
- **Lighting:** Golden hour, late afternoon sun.
- **Composition:** Full-body shot, slightly off-center.
- **Style:** Shot on film, slightly grainy, warm tones, fashion editorial style.
My product is a [Product Name, e.g., "high-tech smart backpack"]. Brainstorm 5 different visual concepts for a lifestyle product photo. For each concept, describe the setting, the model/user, and the overall mood.
Example Concept:
- **Concept:** The Urban Commuter
- **Setting:** A modern, busy train station.
- **Model:** A young professional looking at their phone.
- **Mood:** Efficient, connected, on-the-go.
I have one main product image. I need ideas for 3 visual variations for ad creative, using simple graphic design elements.
Product Image: [Describe your main image, e.g., "A clean shot of our blue water bottle on a white background."]
Variation 1: Add a bold text overlay with a customer quote.
Variation 2: Place the product on a vibrant, single-color background with a "New Arrival" badge.
Variation 3: Create a simple infographic overlay pointing out 2-3 key features.
I am expanding my store to [Country/Region, e.g., "Japan"]. I need to adapt my product imagery for this new market.
Product: [e.g., "organic coffee beans"]
Current Imagery Style: [e.g., "Dark, rustic, Italian cafe style."]
Provide guidance on how to adjust the AI image generation prompts to create a visual style that resonates more with a Japanese audience. Suggest changes to:
- **Setting:** (e.g., minimalist, bright, serene coffee shop)
- **Props:** (e.g., specific types of ceramics or cups)
- **Color Palette:** (e.g., lighter, more natural tones)
- **Mood:** (e.g., calm, precise, quality-focused)
Tools That Make These Prompts Work Better
While many of these prompts work well in general-purpose chatbots, specialized AI tools for e-commerce can deliver superior results by integrating directly with your product catalog and customer data.
We rank tools based on their specific utility for sellers, price-to-value, and ease of use. Our reviews are independent.
Klaviyo
Best for turning marketing prompts into automated email and SMS campaigns.
Best for turning marketing prompts into automated email and SMS campaigns.
Klaviyo is an email and SMS marketing platform with powerful AI features. You can use its AI to generate subject lines, entire email campaigns, and SMS messages directly within the tool, making it perfect for executing the marketing prompts above. Its deep integration with Shopify and other platforms means it can personalize content based on actual customer behavior. The free tier is generous enough to get started.
Who should NOT use it: Sellers on a very tight budget with a large contact list, as costs scale with your number of profiles.
- Price from
- Starts free; paid from $20/mo
- Free tier
- Up to 250 contacts & 500 emails/mo (verified as of Sept 2026)
Rawshot AI
Best for creating compliant, high-quality on-model fashion photography without a studio.
Best for creating compliant, high-quality on-model fashion photography without a studio.
Rawshot AI is a specialized tool for generating AI product and fashion photography. It excels at taking a simple photo of your product (like a shirt on a hanger) and generating a realistic on-model image, giving you control over the model, setting, and style. Crucially, it’s built in Europe and designed to comply with the EU AI Act, making it a safer choice for generating compliant imagery.
Who should NOT use it: Sellers who only need simple background removal, for whom a more basic editor would suffice.
- Price from
- From $9/mo
- Free tier
- Free trial available (verified as of Sept 2026)
What are the best AI prompt generators for ecommerce?
The best “generators” are often the large language models themselves, like OpenAI’s ChatGPT (GPT-4), Google’s Gemini, and Anthropic’s Claude. For e-commerce tasks, the key isn’t a separate prompt generator, but a well-crafted prompt library like this one, used within a powerful model that understands nuance and context.
How do I write a good ChatGPT prompt for product descriptions?
A good prompt specifies the product, target audience, brand voice, desired length, format (e.g., paragraphs and bullet points), and any keywords to include. The more context you provide, the better the output. Use Prompt #1 in this guide as a starting template and customize it for your needs.
Can AI write FTC-compliant ad copy?
Yes, AI can help write ad copy, but it is not a lawyer. The AI can generate claims based on the information you provide, but you are ultimately responsible for ensuring those claims are truthful and not deceptive under FTC guidelines. Always verify any factual or performance claims the AI generates.
Are AI-generated product images legal to use?
Yes, AI-generated images are generally legal for commercial use, provided you have the rights to the tool and any source images used. However, under the EU AI Act, as of August 2026, you must disclose that the image is AI-generated if selling to EU customers.
How can I make my AI prompts more effective?
To make your prompts more effective, be highly specific. Include role-playing (“Act as an expert e-commerce copywriter”), provide examples (“Here is a good example…”), define the format (“Output as a bulleted list”), and set constraints (“Keep it under 150 words”). Iteration is key; refine your prompts based on the AI’s output.
Will using AI for content hurt my store’s SEO?
No, using AI to generate content will not inherently hurt your SEO. Google’s official stance is that they reward high-quality content, regardless of how it is produced. The focus should be on creating helpful, reliable, people-first content. AI is a tool to help you do that at scale, not a shortcut for creating spam.
Where to go next
Three routes, picked for what you just read.
Sources (25)
- https://www.ftc.gov/news-events/news/press-releases/2025/02/ftc-publishes-inflation-adjusted-civil-penalty-amounts-2025
- https://www.cooley.com/news/insight/2026/2026-08-03-eu-ai-act-transparency-obligations-take-effect-2-august-2026
- https://digital-strategy.ec.europa.eu/en/library/transparency-obligations-under-article-50-ai-act
- https://www.morganlewis.com/pubs/2026/08/eu-ai-acts-transparency-rules-what-went-into-effect-on-2-august
- https://www.jetico.com/blog/eu-ai-act-today-what-changed-august-2
- https://www.joneswalker.com/en/insights-events/insights/yes-august-2-still-matters-the-eu-approved-a-high-risk-ai-delay-but-most-transparency-obligations-remain.html
- https://www.skadden.com/insights/publications/2025/01/ftc-announces-2025-hsr-thresholds
- https://www.federalregister.gov/documents/2025/01/17/2025-00816/adjustments-to-civil-penalty-amounts
- https://www.realcostlabs.com/reviews/klaviyo-pricing-cost-at-scale-review/
- https://business.adobe.com/blog/the-latest/ai-traffic-grows-but-retail-sites-lag-in-ai-search-visibility
- https://magnetmonster.com/blogs/klaviyo-tutorials/klaviyo-pricing
- https://amraandelma.com/top-product-page-conversion-statistics/
- https://www.dreamlit.ai/blog/klaviyo-review-pricing-features-who-it-fits/
- https://www.emailtooltester.com/en/reviews/klaviyo-pricing/
- https://www.dykema.com/news-insights/publications/ftc-increases-hart-scott-rodino-act-notification-thresholds-filing-fees-and-civil-penalty-amounts-for-2025.html
- https://blog.shopline.com/what-is-klaviyo/
- https://www.orrick.com/en/Insights/2025/01/HSR-Filing-Thresholds-Filing-Fees-and-Penalties-on-the-Rise-Again
- https://business.adobe.com/blog/the-latest/prime-day-recap-2026
- https://business.adobe.com/products/experience-cloud/digital-economy-index.html
- https://business.adobe.com/blog/the-latest/adobe-analytics-data-shows-ai-driven-traffic-surged-across-industries-during-the-holidays
- https://kimi.com/news/ai-poster-generators-for-creative-designs
- https://rawshot.ai/legal/privacy-policy
- https://metamodels.ai/blog/ai-models-in-fashion-how-technology-is-transforming-the-industry
- https://www.loginxt.com/blog/hype-economy-supply-chain-management/
- https://www.dell.com/en-us/blog/media-production-in-full-display-at-ibc-2026/
See Zekai first in Google
The weekly AI briefing for your profession
One weekly email: the AI changes that actually affect your profession โ tools, deals, and what to do about them.



