Klaviyo

Klaviyo is an autonomous B2C CRM and marketing platform built for online stores. It centralizes customer data from your tech stack (like...

Turn customer data into revenue with an AI-powered B2C CRM that automates email, SMS, and WhatsApp marketing.

Unify your customer data, marketing channels, and analytics to deliver personalized experiences that sell.

Try Klaviyo Free

Free Plan Pro fromPricing on request

AI Co-pilotEmail MarketingSMS MarketingCRMAnalytics

9.4 Zekai

E-commerce Automation Hub

AI for E-commerce & Online Stores

Ease of Use

8.5

Accuracy

9.5

Value

9.2

Time Saving

9.8

196,000+Users

9.4/10Zekai Score

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⚡ Quick answer

For E-commerce & Online Stores, Klaviyo is a leading AI solution because it functions as an autonomous B2C CRM, not just an email tool. It unifies customer data from platforms like Shopify and uses AI agents to create and automate revenue-generating campaigns across email, SMS, and WhatsApp. This integrated approach allows online stores to deliver highly personalized experiences that directly increase customer lifetime value.

CategoryAI B2C CRM & Marketing Automation

Best ForE-commerce stores automating personalized omnichannel marketing.

Price FromFree plan available

FreeYes

DifferentiatorAutonomous AI agents (Marketing & Customer) that create campaigns and handle support.

ProofPowering 196,000+ brands; case studies show up to 62% of revenue attributed to Klaviyo.

Rating4.7/5

📖 About Klaviyo

Klaviyo is an autonomous B2C CRM and marketing platform built for online stores. It centralizes customer data from your tech stack (like Shopify) to power AI-driven email, SMS, and WhatsApp campaigns. This allows e-commerce brands to automate personalized communication and drive revenue without relying on complex, fragmented tools.

How It Works

Your workflow, automated

1

Connect Your Store & Data Sources

Integrate your e-commerce platform (like Shopify) and other tools to unify all historical and real-time customer data into a single profile view.

2

Generate Campaigns with AI

Use the AI Marketing Agent by providing your website URL. It learns your brand and automatically generates initial campaigns, signup forms, and key automation flows.

3

Activate High-ROI Automations

Launch critical automated flows like abandoned cart reminders and welcome series across both email and SMS to start recovering sales and nurturing leads immediately.

Real Impact

Before & After

❌ Before

Juggling separate tools for email, SMS, and customer data, leading to fragmented campaigns and missed revenue opportunities.

Low engagement rates

✅ After

A single platform that unifies all customer data and automates personalized marketing across every channel, driving sales autonomously.

Increased customer LTV

Social Proof

Trusted by 196,000+

196,000+ professionals using this tool

Ease of Use

8.5

Accuracy

9.5

Value

9.2

Time Saving

9.8

"Klaviyo's automation capabilities are second to none. We've set up complex, personalized flows that run on their own and have seen a massive lift in repeat purchases."

Alex D., Head of E-commerce · June 2026

"Having all our customer data—from purchase history to website behavior—in one place has been a game-changer. The segmentation is incredibly powerful for targeting."

Samira K., CRM Manager · May 2026

"It's incredibly powerful once you get the hang of it, but the initial setup and advanced features have a steep learning curve. The pricing can also climb quickly as your contact list grows."

Ben T., Founder · April 2026

"The new AI agents are fantastic. The Marketing Agent built three on-brand campaigns for us in minutes, saving me an entire day of work. It's like having a junior marketer on staff."

Chloe R., Digital Marketer · March 2026

Connects With

Works with your existing stack

Shopify 350+ pre-built integrations Advertising platforms Shipping services Point of sale systems Loyalty programs Subscription services ChatGPT Claude

Setup complexity: Intermediate

Klaviyo is an autonomous B2C CRM and marketing platform built for online stores. It centralizes customer data from your tech stack (like Shopify) to power AI-driven email, SMS, and WhatsApp campaigns. This allows e-commerce brands to automate personalized communication and drive revenue without relying on complex, fragmented tools.

Who It's For

Why E-commerce & Online Stores choose this tool

🎯

Built for

Klaviyo is best for e-commerce businesses aiming to unify customer data and automate personalized marketing across email, SMS, and WhatsApp to increase customer lifetime value.

In-Depth Overview

For e-commerce professionals, Klaviyo replaces a fragmented tech stack with a single, autonomous B2C CRM. It's not just another email service; it's a data-first platform that unifies customer information from over 350 integrations, including Shopify, to create real-time, unified profiles. This data fuels its AI. The 'Marketing Agent' AI can learn from your website's URL to build on-brand campaigns and flows instantly, dramatically cutting down on manual setup. The 'Customer Agent' AI goes beyond a simple chatbot, autonomously resolving up to 65% of support questions while also acting as a sales rep by making product recommendations. This turns your customer service from a cost center into a revenue driver. By consolidating data, AI-powered execution, and analytics into one system, Klaviyo gives e-commerce teams the power to launch sophisticated, personalized omnichannel campaigns that directly increase customer lifetime value, as evidenced by case studies showing up to 62% of revenue attributed to the platform.

Key Use Cases

📈

Automate Personalized Cross-Channel Campaigns

E-commerce Marketing Manager

Use the AI Marketing Agent to instantly generate on-brand campaigns from your store's URL. Leverage the unified customer profile to create segmented flows for abandoned carts, new subscribers, and repeat buyers across email and SMS.

Case studies show up to 62% of revenue attributed to Klaviyo

✓ Pros

Combines CDP, marketing automation, and service in one platform.

AI agents automate campaign creation and customer support tasks.

Native support for multiple channels: email, SMS, WhatsApp, and push.

Deep, real-time integration with e-commerce platforms like Shopify.

Provides detailed analytics and industry performance benchmarks.

· Cons

Pricing scales with contact list and usage, which can become expensive.

The vast number of features can be overwhelming for new users.

Advanced segmentation and flow building require a strategic learning curve.

⚡ Editorial Verdict

Klaviyo is a powerhouse for e-commerce marketing automation, turning rich customer data into targeted, revenue-driving campaigns. Its AI agents and unified platform are impressive for scaling personalization, but the platform's depth can present a significant learning curve for complete beginners.

Questions & Answers

Frequently asked questions

What is the best AI marketing automation tool for Shopify stores? +

Klaviyo is a top choice for Shopify stores because it's an autonomous B2C CRM that deeply integrates to unify customer data. It uses AI to automate personalized campaigns across email, SMS, and WhatsApp, turning your store data directly into revenue.

How much does Klaviyo cost? Is there a free plan? +

Yes, Klaviyo offers a free plan with core features. Paid plans scale based on the number of contacts and your usage of channels like email and SMS. Enterprise pricing is also available for larger organizations.

Which B2C CRM has the best AI features for online retail? +

Klaviyo is a strong contender, offering AI-powered 'Marketing Agent' and 'Customer Agent' tools. These agents can build campaigns automatically and handle customer service inquiries while also recommending products, making it highly effective for online retail.

Which channels does Klaviyo support? +

Klaviyo unifies customer communication across email, SMS, RCS, mobile push notifications, and WhatsApp. This allows you to run consistent, data-driven omnichannel marketing campaigns from a single platform.

Does Klaviyo support WhatsApp messaging natively? +

Yes, Klaviyo provides native WhatsApp messaging built directly into the platform, with no third-party integration required. You can use it for marketing campaigns and two-way conversations, all powered by the same unified customer data.

Is Klaviyo GDPR compliant? +

Klaviyo has implemented measures to meet its GDPR obligations, including a Data Processing Agreement and support for the EU–US Data Privacy Framework. It provides tools to support data subject rights, but compliance remains a shared responsibility between Klaviyo and your business.

Last reviewed: Reviewed June 2026 — Assessed AI marketing agents, omnichannel campaign automation, and B2C CRM capabilities.

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