An AI commerce assistant built directly into Shopify to help manage store setup, copy, marketing, and data queries.
Zekai Verdict
- What is it?
- Shopify Magic, featuring the Sidekick assistant, is an AI assistant built into the Shopify platform.
- Best for
- E-commerce management and online store operations.
- Not ideal for
- Feature availability and usage limits vary depending on your Shopify plan
- Price
- Free plan · paid from $1/mo
- Zekai Score
- 8.9/10
Shopify Magic (featuring Sidekick) is an integrated AI commerce assistant built into the Shopify platform. It helps e-commerce merchants generate store copy, edit product photos, create marketing campaigns, and query sales data directly inside the admin panel. It comes included with Shopify plans without requiring extra downloads.
Your workflow, automated
Before & After
Manually drafting copy, editing product images, and running store queries takes up hours across multiple tools.
Hours on manual store tasksGenerate copy, manage listings, and retrieve store data directly inside your Shopify dashboard using conversational prompts.
Minutes in dashboardPrompts for E-commerce
Trusted by professionals
Shopify Magic integrations
Is Shopify Magic worth it?
Why E-commerce & Online Stores choose this tool
Key Use Cases
Shopify Magic offers a convenient AI assistant built directly into your store dashboard, making routine administration and copy creation faster. However, specific features and usage limits depend on your underlying Shopify subscription plan. It is best suited for merchants already operating on Shopify who want integrated help rather than a standalone tool.
Frequently asked questions
Does using Sidekick cost extra money?
How do you access Sidekick in your store?
How do user permissions work with Sidekick?
Last reviewed:
Shopify Magic pricing and plans
Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.
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About Shopify Magic
Full Description
Shopify Magic, featuring the Sidekick assistant, is an AI assistant built into the Shopify platform. It connects directly to your store data to generate product copy, edit photos, build marketing campaigns, and execute administrative actions. You access it straight from your Shopify admin dashboard without installing extra software.
Editorial Verdict
Shopify Magic offers a convenient AI assistant built directly into your store dashboard, making routine administration and copy creation faster. However, specific features and usage limits depend on your underlying Shopify subscription plan. It is best suited for merchants already operating on Shopify who want integrated help rather than a standalone tool.
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