Sellantica

Run profitable Amazon PPC with full control over every AI-driven optimization suggestion.

Get explainable bid suggestions, automated keyword harvesting, and true profit tracking beyond just ACoS.

Best forSellers wanting AI suggestions with full control and profit tracking.

DifferentiatorExplainable AI and intraday data included in the base plan.

ProofOffers impact tracking to measure the 14-day performance of every optimization.

Explore Sellantica

Pro from€29/mo

9.1 Zekai

Controlled Amazon PPC Automation

AI for E-commerce & Online Stores

Ease of Use

9.2

Accuracy

8.8

Value

9.4

Time Saving

9.0

Explainable AIProfit TrackingIntraday Data1-Click CampaignsGerman/EU Hosted

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 17, 2026

🏷 Is this your tool? Claim this listing →

Zekai Verdict

What is it?: Sellantica is an Amazon PPC optimization tool designed for sellers to run more profitable campaigns.
Best for: Amazon sellers who want AI-powered PPC optimization without losing control or visibility into why changes are being…
Not ideal for: Advanced custom rule sets are Enterprise-only
Price: €29/mo
Zekai Score: 9.1/10

Visit official site ↗Compare alternatives →Why this score →

⭐ Today's Spotlight

Klaviyo★ 9.4/10

Rawshot AI★ 9.4/10

FullStory★ 9.3/10

Nightjar★ 9.3/10

Clerk.io★ 9.2/10

Heatmap.com★ 9.2/10

HeyGen★ 9.2/10 Be the next sponsor →

Hand-scored by Zekai

Top AI for E-commerce & Online Stores picks

Klaviyo★ 9.4/10 #2

Rawshot AI★ 9.4/10 #3

FullStory★ 9.3/10

See all 89 AI for E-commerce & Online Stores tools →

⚡ Quick answer

For e-commerce professionals using Amazon, Sellantica is a top AI PPC tool, especially for those in the EU. It provides AI-driven bid suggestions with clear reasoning, moving beyond 'black box' automation. It's also GDPR-compliant and hosted in Germany. Its key advantage is including hourly intraday performance data and true profit tracking (beyond ACoS) in its affordable base plan, a feature usually reserved for enterprise software.

CategoryAmazon PPC Optimization

Best ForSellers wanting AI suggestions with full control and profit tracking.

Price From€29/mo

Free30-day trial

DifferentiatorExplainable AI and intraday data included in the base plan.

ProofOffers impact tracking to measure the 14-day performance of every optimization.

Rating4.6/5

📖 About Sellantica

Sellantica is an Amazon PPC optimization tool designed for sellers to run more profitable campaigns. It uses AI to provide explainable bid suggestions, automate keyword harvesting, and set up structured campaigns, while also tracking product-level profitability beyond just ACoS.

How It Works

Your workflow, automated

Connect Your Amazon Account

Authorize Sellantica via Amazon's official login. Your credentials stay with Amazon.

Set Up or Import Campaigns

Use the 1-click setup for new products or import your existing campaign structures.

Review & Apply Optimizations

Review AI-powered suggestions with confidence scores and reasoning, then apply them individually or in bulk.

Ready to automate your workflow with Sellantica?

Explore Sellantica →

Real Impact

Before & After

❌ Before

Wasting ad budget on unprofitable products and spending hours manually adjusting bids.

High ACoS, low visibility

✅ After

Automatically optimizing campaigns based on true profitability and explainable AI suggestions.

Improved net profit, full control

Social Proof

Trusted by professionals

Ease of Use

9.2

Accuracy

8.8

Value

9.4

Time Saving

9.0

"The profit-level tracking is a game changer. We were scaling campaigns that looked great on ACoS but were actually losing money. Sellantica fixed that in our first month."

David K., E-commerce Manager · June 2026

"Finally, a tool that gives recommendations I can actually explain to my clients. The reasoning behind each bid change builds trust and makes reporting so much easier."

Maria S., Amazon Agency Owner · May 2026

"It's incredibly easy to use and the intraday data is fantastic for the price. I just wish the custom automation rules weren't locked behind the Enterprise plan."

Ben T., Solo Seller · June 2026

"The automated keyword harvesting saves me at least an hour a day. It surfaces great long-tail keywords and negatives I would have missed entirely."

Chloe L., Brand Manager · April 2026

See Plans & Pricing →

Connects With

Works with your existing stack

Google Sheets (for COGS sync) Amazon Marketing Stream Model Context Protocol (MCP) for custom assistants (internal preview)

Setup complexity: Beginner-friendly

Comparison

How it compares

Compared to an all-in-one suite like Helium 10, Sellantica offers a more focused and arguably deeper PPC optimization experience. Choose Sellantica if your primary goal is transparent, profit-driven PPC automation with advanced data features (like intraday metrics) at a low cost. Opt for a tool like Helium 10 if you need a broader toolset that includes keyword research, listing optimization, and market analysis, and are willing to accept a more generalist PPC module.

You need an all-in-one suite with features beyond PPC, like listing optimization and inventory forecasting.

You require deep, customizable automation rules without subscribing to an enterprise-level plan.

You manage advertising on platforms other than Amazon, such as Walmart or eBay.

The decision

Is it worth it?

Return on investment

By automating keyword harvesting and bid adjustments, a seller could save 5-10 hours per month, which, combined with improved ad spend efficiency from profit-based optimization, can easily justify the €29/mo starting price.

Built for

Amazon sellers, e-commerce managers, and PPC agencies managing Amazon advertising campaigns.

Effort to adopt

Beginner-friendly

Compliance

GDPR-compliant. Data is hosted on AWS servers in Frankfurt, Germany. The vendor states that customer data is not shared with other sellers.

Who It's For

Why E-commerce & Online Stores choose this tool

🎯

Built for

Amazon sellers who want AI-powered PPC optimization without losing control or visibility into why changes are being made.

In-Depth Overview

For e-commerce sellers, most PPC tools present a frustrating trade-off: either drown in manual data analysis or surrender control to a 'black box' AI. Sellantica is built to solve this. Instead of opaque automation, it delivers every bid, budget, and placement recommendation with a confidence score and clear reasoning, so you always know why a change is suggested. This transparency builds confidence and lets you stay in the driver's seat. The platform automates the most time-consuming tasks that drain your day. Keyword harvesting continuously sifts through search terms to find winners and negatives, while the 1-click campaign setup builds a complete, structured campaign (Auto, Broad, Exact, ASIN) for new products instantly. Critically, Sellantica connects ad spend to actual profit by tracking COGS and Amazon fees, showing you which products are truly profitable, not just generating revenue. Its standout feature is the inclusion of hourly intraday data via the Amazon Marketing Stream in every plan—a capability usually reserved for expensive agency tools—allowing you to react to performance shifts within the day, not 24 hours later.

Key Use Cases

📈

Stop guessing and start scaling profitable products

E-commerce Manager

Use the Product P&L feature to see true net profit per ASIN after all fees and ad costs. Shift budget from low-margin 'revenue drivers' to genuinely profitable winners.

Increased overall account profitability

🛒

Launch new product campaigns in minutes, not hours

Amazon Seller

Select a new product and use the 1-click campaign setup to instantly generate a complete, best-practice campaign structure, including Auto, Broad, Exact, and ASIN targeting.

Reduced campaign launch time

🏢

Manage multiple client accounts efficiently

PPC Agency

Switch between multiple seller accounts from a single interface. Apply optimizations in bulk and track changes with a clear history log for streamlined client management and reporting.

Improved agency operational efficiency

✓ Pros

Explainable AI suggestions with confidence scores

Includes hourly intraday data in all plans

Tracks true product profitability beyond ACoS

Beginner-friendly interface with fast onboarding

Built and hosted in Germany (GDPR-compliant)

· Cons

Advanced custom rule sets are Enterprise-only

Platform is in an 'Early Access' phase

API access is currently internal and read-only

Focus is exclusively on Amazon PPC

⚡ Editorial Verdict

Sellantica strikes a strong balance between powerful AI automation and essential user control, making it ideal for sellers wary of 'black box' tools. The inclusion of intraday data and profit tracking at a low entry price is a significant advantage. The main trade-off is that its most advanced features, like custom rule sets, are reserved for Enterprise clients.

See all E-commerce & Online Stores AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

How does Sellantica set up new campaigns?

Sellantica features a 1-click campaign setup. You pick a product, and the tool automatically builds a complete, structured set of campaigns, including Auto, Broad, Exact, and ASIN product targeting.

Are the AI optimizations a 'black box'?

No. Every optimization suggestion comes with a confidence score and a clear, plain-language rationale. You see exactly why a bid or budget change is recommended before you approve it.

What makes Sellantica different from other PPC tools?

Its key differentiators are explainable AI, a focus on true product profitability (P&L) instead of just ACoS, and the inclusion of hourly intraday data from the Amazon Marketing Stream in all plans, a feature typically found in high-priced enterprise tools.

Is Sellantica suitable for sellers in Europe?

Yes, Sellantica is explicitly GDPR-compliant. The company is based in Germany and all customer data is processed on AWS servers located in Frankfurt.

Can Sellantica help me manage multiple Amazon accounts?

Yes, the tool has multi-account support, making it suitable for agencies or sellers who manage multiple brands and need to switch between different seller accounts.

How does Sellantica handle data privacy?

Sellantica is GDPR-compliant, hosts all data in Frankfurt, Germany, and states that customer data is not shared with other sellers. Connection to Amazon is done via official authentication, so your credentials remain with Amazon.

Last reviewed: June 2026 — Product features, pricing, and compliance claims were assessed based on the public website.

Plans & Pricing

Start today

Pro

50% lifetime discount

The starting plan includes all core functions, profit tracking, and hourly intraday data via Amazon Marketing Stream. Price is net.

Start Pro Plan

Enterprise

Pricing on request

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

E-commerce & Online Stores

Top 10 AI tools in this category

Score: 9.4

Score: 9.2

Score: 9.2

Score: 9.2

Score: 9.1

Score: 9.1

Score: 9.1

Score: 8.9

Score: 8.9

Score: 8.9

AllOnClouds★ 9.1/10 Next tool →

Ground AI★ 9.0/10

See all 89 AI for E-commerce & Online Stores tools →

Sellantica Alternatives (2026)

The best alternatives to Sellantica — every tool below is tested and scored by Zekai.

Compare	Sellantica	Klaviyo	Rawshot AI
Zekai Score	9.1/10	9.4/10	9.4/10
Rating	4.6/5	4.7/5	4.7/5
Pricing	€29/mo	Free	$9/month
Free tier	No	Yes	No
Best for	Amazon sellers who want AI-powered PPC optimizatio…	Klaviyo is best for e-commerce businesses aiming t…	Best for fashion e-commerce brands needing to crea…

Klaviyo Rawshot AI Nightjar FullStory HeyGen Clerk.io Pebblely qeen.ai

Free guide

Take it with you

3 Steps to Profit-Driven PPC:

**Why ACoS is a Flawed Metric:** Understand how high revenue can hide low profitability.
**Connecting Ad Spend to Profit:** Learn to factor in COGS, Amazon fees, and PPC costs.
**Finding Your True Winners:** Identify which ASINs are actually making you money.

**Using Intraday Data:** React to budget and performance shifts within hours, not days.
**Automating with Control:** See how to use AI suggestions without giving up the final say.

+3 more steps inside the guide

Send me the full guide

Zekai Blog

Latest AI news

AI for E-Commerce

AI for Ecommerce: Target Appoints First Chief AI Officer

Aug 17, 2026

AI for E-Commerce

AI for Ecommerce: Kohl's Debuts Gemini Assistant for Shoppers

Aug 6, 2026

AI for E-Commerce

AI for Ecommerce: Advance Auto Parts Boosts Digital Growth

Jul 30, 2026

AI Directory

Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Sellantica unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

Browse by profession

Collections

Company

Sellantica

Top AI for E-commerce & Online Stores picks

Your workflow, automated

Before & After

Trusted by professionals

Works with your existing stack

How it compares

Is it worth it?