True Fit — AI for E-commerce & Online Stores

As an online store owner dealing with apparel or footwear, you likely face high return rates driven by uncertainty over sizing. True Fit addresses this challenge by utilizing two decades of purchase and return data to provide personalized fit intelligence directly on your product pages, search results, and homepage. Instead of relying purely on generic sizing charts, the platform helps shoppers determine if an item runs small or large based on real historical outcomes. This guidance gives customers the confidence to choose the right size on their first try, which cuts down on size bracketing where buyers purchase multiple sizes of the same item just to test them out. For your customer support team, this means fewer repetitive sizing inquiries to handle. The platform also includes a virtual try-on feature so shoppers can visualize items using their own photos, as well as an AI shopping agent that answers specific questions about stretch, structure, waist, and hem length. Integration options include Shopify Plus certification and Model Context Protocol (MCP) support to connect fit data with existing AI stacks. While the service provides deep analytics through its Reporting Center—covering demographics, size sampling, and brand affinity—implementing such a comprehensive fit engine requires technical integration with your product catalog and data systems. If you sell clothing or shoes online and want to lower return volumes while increasing conversion rates, True Fit offers a data-backed approach to size recommendations.