Build custom AI assistants that use your company’s real data to resolve customer issues faster and more accurately.
Stop using generic chatbots. Design and deploy powerful support assistants connected directly to your team's knowledge bases.
What is Dust?
Dust: Build custom AI assistants that use your company’s real data to resolve customer issues faster and more accurately. It has a free plan; paid plans start at 24€. Zekai's independent review scores it 7.9 out of 10. Best for building custom, context-aware support assistants.
Zekai Verdict
- What is it?
- Dust is a platform for building and deploying bespoke AI assistants.
- Best for
- Best for support teams that need to build custom, context-aware AI assistants rather than use an off-the-shelf chatbot.
- Not ideal for
- Requires technical expertise ('editors') to design and build effective assistants.
- Price
- Free plan · paid from 24€
- Zekai Score
- 7.9/10
Top AI for Customer Support & Experience picks
See all 157 AI tools for Customer Support →For customer support and CX teams looking to build their own AI assistants, Dust is a top choice. It enables you to create powerful, context-aware tools by connecting directly to your company's internal knowledge bases like Notion, Slack, or Google Drive. This means your AI can provide accurate, relevant answers and automate complex workflows, rather than relying on generic information.
Your workflow, automated
Before & After
Generic chatbots give irrelevant answers and frustrate customers.
High agent caseloadAI assistants provide accurate, context-aware support based on internal data.
Automated ticket resolutionTry it with these prompts
Copy any prompt and paste it directly into the tool.
Analyze live usage data from [Snowflake] and cross-reference it with our Ideal Customer Profile (ICP) scoring in [HubSpot]. Identify leads that closely match our ICP and have high engagement with key features.
Review the latest code changes in [repository/branch] to ensure adherence to [company coding standards]. Check for common security vulnerabilities and compliance issues based on [compliance checklist].
Execute the automated runbook for [incident type, e.g., 'API Outage'] to diagnose and resolve the issue. Integrate with [communication channel, e.g., 'Slack'] to notify relevant teams and enable rapid root cause…
Prompts for Customer Support
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Dust integrations
Best Dust alternatives
Dust vs. Intercom Fin: Choose Dust when you need to build deeply customized, multi-step AI workflows connected to diverse data sources like GitHub or internal databases; its power lies in its flexibility for teams with building resources. Opt for Intercom's Fin when you need a more integrated, out-of-the-box AI chatbot that works seamlessly within the Intercom ecosystem and requires less technical setup. Fin is for instant deployment within Intercom; Dust is for bespoke creation for any environment.
Is Dust worth it?
Why Customer Support & Experience choose this tool
Key Use Cases
Dust is a uniquely powerful platform for teams ready to graduate from generic chatbots. Its strength is connecting to your live data, enabling assistants that provide truly contextual support. The main trade-off is its complexity; it's a builder's tool, requiring a technical team member to design and maintain the assistants.
Frequently asked questions
How does Dust help a customer support team specifically?
Do I need to be a developer to use Dust?
Can I use my existing knowledge base with Dust?
Is Dust secure for handling customer data?
Can Dust assistants be used by the entire support team?
What kind of AI models does Dust use?
Last reviewed:
Dust pricing and plans
Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.
Top 10 AI tools in this category
Take it with you
- Why Generic Chatbots Fail: Understand the limitations of AI that doesn't know your business.
- The Power of Context: How connecting to your data (Notion, Slack) creates better answers.
- Use Case: The Triage Bot: See how a custom assistant can categorize and assign tickets automatically.
- Use Case: The Agent Co-pilot: Learn how to build a tool that helps agents draft perfect responses.
- Choosing the Right LLM: A quick guide to picking between models like GPT-4 and Claude for support tasks.
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About Dust
Full Description
Dust is a platform for building and deploying bespoke AI assistants. For customer support teams, this means you can create tools that understand your company's specific context by connecting directly to your data in Notion, Slack, and more, leading to better-automated resolutions and more capable agents.
Editorial Verdict
Dust is a uniquely powerful platform for teams ready to graduate from generic chatbots. Its strength is connecting to your live data, enabling assistants that provide truly contextual support. The main trade-off is its complexity; it's a builder's tool, requiring a technical team member to design and maintain the assistants.
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