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Metricool — AI for Marketing & Content Creation

Plan, measure, and manage your social media channels, ads, and analytics in one unified workspace.

What is Metricool?

Metricool: Plan, measure, and manage your social media channels, ads, and analytics in one unified workspace. It has a free plan; paid plans start at From €16/month. Zekai's independent review scores it 9.3 out of 10. Best for social media planning and analytics.

Facts checked 13 Nov 2026.

DifferentiatorAll-in-one workspace combining social planning, ads management, inbox, and analytics.
Proof12 hours
Try Metricool
Free Plan Pro fromFrom €16/month
Free plan verified · free AI tools for Marketers
9.3 Zekai
Solid social manager
AI for Marketing & Content Creation
Ease of Use
9.0
Accuracy
9.2
Value
9.4
Time Saving
9.6
PlannerAnalyticsInboxAdsAI Assistant
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Zekai Verdict

What is it?
Metricool is a social media management platform that brings planning, analytics, and messaging into a single dashboard.
Best for
Social Media Manager
Not ideal for
Free plan limits analytics history to 30 days
Price
Free plan · paid from From €16/month
Zekai Score
9.3/10
Hand-scored by Zekai

Top AI for Marketing & Content Creation picks

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⚡ Quick answer

Metricool is a social media management platform that lets you plan content, analyze metrics, reply to messages, and run ad campaigns from a single dashboard. It includes an AI assistant, automated reporting, and multi-platform scheduling for marketing professionals and agencies.

CategorySocial Media Management
Best forSocial media planning and analytics
Price fromFrom €16/month
Free planyes
DifferentiatorAll-in-one workspace combining social planning, ads management, inbox, and analytics.
Proof12 hours
Rating4.5
📖 About Metricool
How It Works

Your workflow, automated

1
Connect your channels
Link your social media profiles, blogs, and ad accounts into a designated brand workspace.
2
Plan and create
Drag and drop posts into the calendar, use the AI assistant for ideas, and schedule your content.
3
Measure and report
Track your analytics automatically and generate white-label PDF reports for stakeholders.
Ready to automate your workflow with Metricool?
Try Metricool →
Real Impact

Before & After

❌ Before

Wasting hours jumping between native apps, manually building spreadsheets, and missing messages across different platforms.

12 hours lost weekly
✅ After

Managing all social profiles, schedules, inbox replies, and performance reports from a single clean dashboard.

1 tab for everything
AI Prompts

Prompts for Marketers

Prompt 01 Prompt Example: Creating a Content Brief
Act as a senior content strategist. Create a comprehensive content brief for a 1,500-word blog post targeting the primary keyword "best project management software for small business".
Prompt 02 Prompt for an SEO Content Brief
Act as a Senior Content Strategist. I am writing a blog post targeting the primary keyword "[[primary keyword]]". My target audience is [[describe audience]]. The top 3 ranking competitors are [[URL 1]], [[URL 2]], and [[URL 3]].
Prompt 03 Prompt for Ad Copy Variations
Act as a Senior Performance Marketer specializing in direct response copy. I am creating a [[Google Ads / Facebook Ads]] campaign for my product: [[product name and a 1-2 sentence description]]. The target audience is [[describe audience]].
See all 12 AI prompts for Marketers →
Social Proof

Trusted by professionals

Ease of Use
9.0
Accuracy
9.2
Value
9.4
Time Saving
9.6
Connects With

Metricool integrations

Google Drive Canva Adobe Express Google Data Studio Zapier Make
Setup complexity: Moderate
Metricool is a social media management platform that brings planning, analytics, and messaging into a single dashboard. You can schedule posts, track competitor metrics, monitor ad campaigns across multiple networks, and generate automated reports. The platform includes an AI social media assistant to help you overcome writer's block and create content more efficiently.
The decision

Is Metricool worth it?

Built for
Social media managers, digital marketing agencies, freelancers, and small business owners.
Effort to adopt
Moderate
Who It's For

Why Marketing & Content Creation choose this tool

🎯
Built for
Social Media Manager
In-Depth Overview
Managing multiple social networks often means jumping between endless tabs, tracking numbers manually, and losing hours to repetitive administrative tasks. Metricool solves this problem by consolidating your planning, execution, analytics, and direct messaging into one interface. If you manage social media accounts for yourself or clients, you can use the drag-and-drop calendar to schedule content, preview how posts will look on different platforms, and find the best times to post based on your audience data. The platform also includes automated reporting features that generate PDF and PPT documents in minutes, sparing you from messy spreadsheets. For paid ad management, you can oversee Google, Facebook, and TikTok Ads from a single view without logging into separate native managers. While the platform offers extensive capabilities, you must note that certain tiers limit your brand counts and competitor tracking, and the free tier restricts historical data to 30 days. Additionally, advanced integrations like Zapier and the Data Studio connector require higher-tier plans. By bringing content scheduling, AI assistance, automated performance tracking, and direct inbox management together, Metricool helps you reduce administrative overhead and focus on creative marketing execution.

Key Use Cases

📊
Manage multiple client brands and reports
Agency Owner
Organize client channels into separate brands, assign team roles, and deliver automated custom-branded reports.
Up to 50 brands
✍️
Plan and schedule ahead
Content Creator
Use the visual calendar and AI assistant to batch content creation and schedule posts at optimal times.
Unlimited scheduling
✓ Pros
Combines planning, analytics, inbox, and ads in one dashboard
Free plan available with permanent access for single-brand management
Automated report generation saves hours of manual work
Built-in AI assistant helps overcome writer's block
Multi-platform scheduling supports Instagram, TikTok, YouTube, and more
· Cons
Free plan limits analytics history to 30 days
Team management and post approval systems require the Advanced plan
X (Twitter) and Advanced Analytics features require specific add-ons or plans
Each brand profile corresponds to a single location for local profiles like Google Business
⚡ Editorial Verdict

Metricool provides a dependable, all-in-one environment for scheduling content and reviewing analytics without jumping across multiple native apps. However, you should note that higher-tier plans are required if you need team management roles, client approval workflows, or API connections.

Questions & Answers

Frequently asked questions

Is Metricool really free?

+
Yes, Metricool offers a free forever plan that allows you to manage 1 brand, schedule up to 20 posts per month, and access 30 days of analytics.

Can I cancel my paid subscription at any time?

+
Yes, you can cancel your plan at any time and continue to use your paid features until the end of the current billing cycle.

What is a brand in Metricool?

+
Each brand represents a business, customer, or project where you can manage one profile per social network or ad platform.

Last reviewed:

Plans & Pricing

Metricool pricing and plans

Free
$0
Manage 1 brand, schedule 20 posts per month, and view 30 days of analytics.
Get Started Free

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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AI Directory

About Metricool

Full Description

Metricool is a social media management platform that brings planning, analytics, and messaging into a single dashboard. You can schedule posts, track competitor metrics, monitor ad campaigns across multiple networks, and generate automated reports. The platform includes an AI social media assistant to help you overcome writer's block and create content more efficiently.

Editorial Verdict

Metricool provides a dependable, all-in-one environment for scheduling content and reviewing analytics without jumping across multiple native apps. However, you should note that higher-tier plans are required if you need team management roles, client approval workflows, or API connections.

Last reviewed:
Disclaimer
Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Metricool unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →
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