Generative AI for Graphic Designers & Creative Arts

Pencil

Pencil is an AI operating system for creative production. It lets designers and creative teams generate images, videos, and ad creatives by...

Generate on-brand ad creatives, images, and video by orchestrating the world's best AI models in one platform.

Access OpenAI, Google, Adobe, and Runway models securely, with full IP indemnification and brand safety guardrails.

Try Pencil Free

Pro from$55/mo

Multi-Model AIEnterprise SecurityIP IndemnificationAd Creative GenerationSOC 2 Certified

8.7 Zekai

Enterprise Creative OS

Generative AI for Graphic Designers & Creative Arts

Ease of Use

7.5

Accuracy

9.2

Value

8.8

Time Saving

9.4

35,000+Users

8.7/10Zekai Score

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⚡ Quick answer

For graphic designers in enterprise settings, Pencil is a top choice. It's not just a generator, but an AI operating system that orchestrates models from Google, Adobe, and OpenAI in a secure, SOC 2 certified environment. This gives teams full IP indemnification and brand control, crucial for corporate work.

CategoryAI Creative Operating System

Best ForEnterprise creative teams needing to scale ad production.

Price From$14/mo

FreeNo

DifferentiatorOrchestrates multiple top-tier AI models (Google, Adobe) in one secure, enterprise-governed platform.

ProofUsed by L'Oréal, Unilever, Diageo; SOC 2 Type II Certified.

Rating8.7/10

📖 About Pencil

Pencil is an AI operating system for creative production. It lets designers and creative teams generate images, videos, and ad creatives by accessing multiple leading AI models (like Google, Adobe, and OpenAI) through a single, secure interface.

How It Works

Your workflow, automated

1

Connect Models & Brand

Integrate your preferred AI models (OpenAI, Google, Adobe) and set up brand libraries and safety guardrails in a single environment.

2

Generate & Orchestrate

Use AI agents to generate text, images, and video, or orchestrate multi-step workflows for bulk creative production based on product feeds.

3

Edit, Finalize & Launch

Refine generated assets in the unified editor, get approvals, and launch ad creatives directly to platforms like Meta, TikTok, and Google.

Real Impact

Before & After

❌ Before

Juggling multiple AI tools with inconsistent security and IP rights.

Siloed, risky creative generation

✅ After

One secure platform to access all top AI models with full IP ownership.

Unified, governed production

Social Proof

Trusted by 35,000+

35,000+ professionals using this tool

Ease of Use

7.5

Accuracy

9.2

Value

8.8

Time Saving

9.4

"Pencil is a great tool with lots of potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."

Susie O., Global Head of CRM, Data & AI · May 2026

"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."

Minako K., Managing Director of Global Marketing · April 2026

"The platform is powerful, but the 'Coming Soon' list is long. We're waiting on the Figma and Photoshop integrations to truly streamline our workflow. Also, the Core plan's generation limits are tight for any serious testing."

Alex T., Creative Director · March 2026

"The flow of the pilot was well organised... we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool."

Chloe B., Brand Manager · February 2026

Connects With

Works with your existing stack

OpenAI Google Adobe Runway Bria Facebook Instagram TikTok YouTube Google Display DV360 LinkedIn

Setup complexity: Advanced

Pencil is an AI operating system for creative production. It lets designers and creative teams generate images, videos, and ad creatives by accessing multiple leading AI models (like Google, Adobe, and OpenAI) through a single, secure interface.

Who It's For

Why Graphic Designers & Creative Arts choose this tool

🎯

Built for

It's best for designers in enterprise environments who need to generate a high volume of multi-format ad assets while maintaining strict brand and legal compliance.

In-Depth Overview

For graphic designers tired of being locked into a single AI model's 'walled garden', Pencil offers a unified command center. Instead of forcing you to choose one vendor, it orchestrates the best models from OpenAI, Google, Adobe, Runway, and Bria, ensuring you always have access to the right tool for the job. This prevents vendor lock-in and keeps your toolkit future-proof as new models launch. For designers at agencies or in-house at large brands, Pencil’s enterprise-grade security is its core strength. It is SOC 2 Type II Certified, provides a strict 'no-train' policy so your data remains private, and offers full IP indemnification, meaning your company owns everything you create. This is a critical assurance that most consumer-grade AI tools lack. With proven results for global brands like L'Oréal, Unilever, and Diageo—who used it to scale content across 24 markets—Pencil is built for professional environments where security, scalability, and performance are paramount.

Key Use Cases

🧑‍🎨

Scale Seasonal Campaigns Across 24 Markets

Art Director

Use bulk generation feeds to create localized ad variants for multiple regions simultaneously, ensuring brand consistency while adapting to market needs.

2x production speed

📸

Generate Countless AI Product Photography Options

Product Marketing Designer

Create thousands of high-quality, on-brand product shots for testing and campaigns without the cost and time of traditional photoshoots.

46k+ assets generated

📈

Optimize Ad Creative with AI Insights

Performance Creative Designer

Leverage real-time AI scores and predictions to generate creative variations that are more likely to improve ROAS before spending on media.

79% ROAS improvement

✓ Pros

Avoids vendor lock-in by integrating multiple leading AI models.

Strong enterprise security: SOC 2 certified, IP indemnification, and no-train policy.

Unified workflow from idea to ad in a single editor.

Proven results with major brands like L'Oréal, Unilever, and Diageo.

Scales creative production across markets and audiences with bulk generation.

· Cons

Pricing is team-oriented; the 'Core' plan is limited to 50 generations.

Many advanced features (like Figma/Photoshop import) are listed as 'Coming soon'.

The 'operating system' approach may be overly complex for solo designers.

The most powerful features are locked behind 'Pro' and 'Enterprise' custom pricing.

⚡ Editorial Verdict

Pencil is a powerful orchestration layer, not a simple point-and-click generator. It excels at giving enterprise design teams access to best-in-class models with robust governance. The trade-off is its complexity and enterprise focus; solo designers might find the 'operating system' approach and pricing tiers geared more towards teams.

Questions & Answers

Frequently asked questions

How is Pencil different from using a single AI model like Midjourney or DALL-E? +

Pencil is an 'orchestration layer' or 'operating system', not a single model. It integrates top models from Google, Adobe, OpenAI, and others into one platform, allowing you to use the best tool for any task without vendor lock-in, all within a secure, enterprise-governed environment.

Can I own the IP for images I create with Pencil for my clients? +

Yes. Pro and Enterprise plans offer full IP indemnification, meaning your organization owns the rights to the creative assets you generate. This is a key feature for professional and commercial work.

Is Pencil secure enough for enterprise creative work? +

Yes, security is a core feature. Pencil is SOC 2 Type II Certified, enforces a 'no-train' policy to protect your data, and provides granular, role-based access controls for enterprise teams.

How are 'generations' counted in Pencil's pricing? +

A generation is typically counted each time you interact with an AI model to generate something, such as text, an image, or a video. Most subscription tiers include a set number of generations per month.

Does Pencil provide governance protection for creative teams? +

Yes, all Pro plans include comprehensive enterprise governance protection. This includes data ring-fencing, AI governance controls, entity and role-based access controls, and custom AI model selections.

Can I create my own custom AI agents or workflows? +

Yes. While Pencil includes pre-made agents for common marketing tasks, the platform allows you to create your own agents and orchestrate multi-step agentic workflows for your team's unique use cases.

Last reviewed: Reviewed June 2026 — Assessed enterprise features, model integrations, and pricing tiers.

Plans & Pricing