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Updated 14 Nov 2026 · prices read on vendor pages

9 best Moz Pro alternatives in 2027

Mehmet ElmicenniReviewed by Mehmet Elmicenni, founder of Zekai•Prices checked •How we check

The short answer

The best Moz Pro alternatives in 2027 are Ahrefs (best overall, $129/mo), Semrush (best free plan) and OpenSEO (best open source, MIT). Moz Pro itself starts at $99/mo. Zekai checked these prices on vendor pages on 14 Nov 2026; 6 more are compared below, including 1 with a free plan and 2 open source.

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Best overallSee in table →
Ahrefs logo

Ahrefs

$129/mo · free plan

9.1
Best free planSee in table →
Semrush logo

Semrush

$139/mo · free plan

8.6
Best open sourceSee in table →
OpenSEO logo

OpenSEO

Free to self-host · MIT

8.0
9alternatives compared
3with a free plan
3open source
$39/mocheapest paid · SpyFu
$99/moMoz Pro starts at
01 · Zekai Price Ledger

Which Moz Pro alternatives are worth it in 2027?

The strongest Moz Pro alternatives are Ahrefs, Semrush and SE Ranking for full suites, Mangools and SpyFu for lower monthly prices, and OpenSEO for usage-based billing. Moz Standard is $99/mo billed monthly; Mangools Basic is $61/mo and SpyFu Basic is $39/mo, read from their pricing pages on 14 Nov 2026.

ToolTypeStarting priceFree plan limitBest forCost for your teamChecked
Moz Pro logo
Moz ProThe tool you are replacing
 You are here
$99/moStandard, $99 billed monthly or $79/mo billed yearly
 No free plan Domain Authority-led SEO for small sites — 14 Nov 2026 Pricing ↗
Ahrefs logo
Ahrefs Zekai score 9.1Best overall
 Free plan + paid
$129/moLite, billed monthly; the page offers annual billing with savings of up to 17% (yearly figure not read)
 Ahrefs Free plan listed; its caps were not read Backlink-heavy research for freelancers — 14 Nov 2026 Pricing ↗
Semrush logo
Semrush Zekai score 8.6Best free plan
 Free plan + paid
$139/moSEO plan, $139 billed monthly or $117.33/mo billed yearly
 Free plan: 1 demo project, 10 reports per day Free trial run before paying — 14 Nov 2026 Pricing ↗
SE Ranking logo
SE Ranking Zekai score 8.0
$129/moCore, $129 billed monthly or $103.20/mo billed yearly
 No free plan Agencies tracking many daily projects — 14 Nov 2026 Pricing ↗
Mangools logo
Mangools Zekai score 8.0Cheapest paid
 Free plan + paid
$61/moBasic, $61 billed monthly or $37.70/mo billed yearly ($452.40 a year)
 Free account and free mini SEO tools; account caps not read Beginners wanting simple, cheaper tools — 14 Nov 2026 Pricing ↗
Conductor logo
Conductor Zekai score 6.3
Not checked
 No free plan Enterprise teams with sales-led buying — 14 Nov 2026
SpyFu Not yet reviewed by Zekai
$39/moBasic, $39 billed monthly or $33/mo billed yearly ($399 a year)
 No free plan Competitor keyword research on a budget — 14 Nov 2026 Pricing ↗
OpenSEO logo
OpenSEO Zekai score 8.0Best open source
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT) Pay-per-use SEO with MCP agents $0 14 Nov 2026 Code ↗
SerpBear logo
SerpBear Not yet reviewed by Zekai
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT) Self-hosted rank tracking, unlimited keywords $0 14 Nov 2026 Code ↗
Seo Panel logo
Seo Panel Not yet reviewed by Zekai
 Open source
Free (self-hosted)
 No limit, self-hosted (GPL-2.0) Managing many sites on shared hosting $0 14 Nov 2026 Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of Moz Pro?

Moz Pro has no free plan. Its pricing page offers a free trial (length not stated on the page read), and Moz lists free SEO tools including Domain Analysis, Keyword Explorer, Link Explorer, Competitive Research and the MozBar extension. Paid Standard starts at $99/mo, or $79/mo billed yearly.

Source: Moz Pro pricing page, read 14 Nov 2026.

FreeNone

No free plan on the pricing page

Paid from$99/mo

Standard, $99 billed monthly or $79/mo billed yearly

03 · Free alternatives

What are the best free Moz Pro alternatives?

Semrush has the clearest free plan among Moz Pro alternatives: $0 with 1 demo project and 10 reports a day. Mangools offers a free account and free mini SEO tools, though its account caps were not read. SE Ranking offers a 14-day trial with no credit card, not a permanent free plan.

Ahrefs logo

Ahrefs

Best overallFree plan + paid
Ahrefs Free plan listed; its caps were not read
Paid from $129/mo
vs Moz Pro →Zekai review
Semrush logo

Semrush

Best free planFree plan + paid
Free plan: 1 demo project, 10 reports per day
Paid from $139/mo
vs Moz Pro →Zekai review
Mangools logo

Mangools

Cheapest paidFree plan + paid
Free account and free mini SEO tools; account caps not read
Paid from $61/mo
vs Moz Pro →Zekai review
04 · Open source

What are the best open-source Moz Pro alternatives?

Open-source Moz Pro alternatives cover parts of the job. OpenSEO (MIT) handles keyword research, rank tracking, backlinks and site audits with your own DataForSEO key. SerpBear (MIT) tracks Google rankings with a scraper you supply. Seo Panel (GPL-2.0) is a PHP and MySQL panel for managing several sites.

OpenSEO logo

OpenSEO

MIT★ 27.7k GitHub stars · 14 Nov 2026
To self-host: Run the prebuilt Docker image (Compose platforms such as Coolify work) or deploy to your own Cloudflare account; you must add a DataForSEO API key and pay DataForSEO per use.
Commercial use
Yes (MIT).
Runs on
Any server or computer with Docker, or a free Cloudflare account; no GPU.
Setup
Moderate · Docker or Cloudflare deploy plus a DataForSEO API key.
Last commit
13 Nov 2026
Last release 11 Nov 2026
Zekai open-source pageSource code ↗Managed hosting slot
SerpBear logo

SerpBear

MIT★ 2.2k GitHub stars · 14 Nov 2026
To self-host: Run the Docker image and supply a scraping service key (ScrapingAnt, ScrapingRobot, SearchApi, SerpApi, HasData) or your own proxy IPs so it can read Google results for your keywords.
Commercial use
Yes (MIT).
Runs on
Small server or container with Docker; scraper or proxy credentials needed.
Setup
Moderate · Docker image plus a third-party scraper API or your own proxies.
Last commit
30 Oct 2026
Last release 30 Oct 2026
Source code ↗Managed hosting slot
Seo Panel logo

Seo Panel

GPL-2.0★ 138 GitHub stars · 14 Nov 2026
To self-host: Needs PHP, MySQL and a web server with cURL; install via Softaculous, Installatron, Webuzo or AMPPS, or upload the files and run the web installer yourself.
Commercial use
Yes; GPL-2.0 requires sharing source of any distributed modifications.
Runs on
Web server with PHP, MySQL and cURL enabled; shared hosting is enough.
Setup
Moderate · Upload files, set folder permissions, run the web installer.
Last commit
11 Nov 2026
Last release 11 Nov 2026
Source code ↗Managed hosting slot
05 · Side by side

How does Moz Pro compare with each alternative?

Against Moz Standard ($99/mo, 3 tracked sites, 300 keywords), Ahrefs Lite lists 750 keywords at $129/mo, SE Ranking Core lists 2,000 daily keywords at $129/mo, Semrush SEO lists 500 daily keywords at $139/mo and Mangools Basic lists 200 keywords at $61/mo. Conductor publishes no prices.

01
Ahrefs logo

Moz Pro vs Ahrefs

Best overallFree plan + paid$129/mo · checked 14 Nov 20269.1
The differenceLite lists 750 tracked keywords, 150 AI prompt checks and API plus MCP access at $129/mo; Moz Standard lists 300 keywords and 3 tracked sites at $99/mo. Ahrefs' AI tracker is Brand Radar.
Switch to Ahrefs ifyou need a bigger tracked-keyword allowance and API or MCP access, and can pay about $30 a month more
Stay with Moz Pro ifyou want Domain Authority as your client-facing metric and a lower entry price per month
Pros
  • Built on a massive proprietary web index (170T pages) for deep insights.
  • Integrates traditional SEO with new AI Engine Optimization (AEO) tools.
Cons
  • The vast number of tools and reports can be overwhelming for beginners.

Pros and cons from the Zekai review of Ahrefs · Verdict: Data-Driven Marketing Powerhouse

Visit AhrefsRead the Zekai reviewPrice alert
02
Semrush logo

Moz Pro vs Semrush

Best free planFree plan + paid$139/mo · checked 14 Nov 20268.6
The differenceIts SEO plan tracks 500 keywords daily on 5 websites for $139/mo, and a $0 plan gives 1 demo project and 10 reports a day. Moz has no free plan.
Switch to Semrush ifyou want to try a real $0 plan before paying, or need AI visibility reports for any domain
Stay with Moz Pro ifyou prefer a flat Moz Standard price and do not need a separate AI Search tier
Pros
  • Vast keyword database (28B+) across 142 geo locations
  • Dedicated Content Toolkit for writers
Cons
  • Steep learning curve for those not specialized in SEO
  • Pricing is not transparent and likely represents a significant investment

Pros and cons from the Zekai review of Semrush · Verdict: The Professional's SEO Suite

Visit SemrushRead the Zekai reviewPrice alert
03
SE Ranking logo

Moz Pro vs SE Ranking

$129/mo · checked 14 Nov 20268.0
The differenceCore lists 10 projects, 2,000 keywords tracked daily, 250k pages a month in site audits and 25 AI prompts daily on 5 engines for $129/mo. Moz Standard lists 3 sites and 300 keywords.
Switch to SE Ranking ifyou manage several client sites and want daily keyword tracking with a no-card 14-day trial
Stay with Moz Pro ifyou track only a few sites and value Moz's Domain Authority and Brand Authority metrics
Pros
  • 14-day free trial with no credit card
  • Annual plans save 20% against monthly billing
Cons
  • No free plan after the trial
  • Core includes only 1 manager seat

Pros and cons from the Zekai review of SE Ranking · Verdict: All-in-one SEO platform

Visit SE RankingRead the Zekai reviewPrice alert
04
Mangools logo

Moz Pro vs Mangools

Cheapest paidFree plan + paid$61/mo · checked 14 Nov 20268.0
The differenceBasic costs $61/mo billed monthly with 200 tracked keywords, weekly rank updates and AI Search Watcher PRO (500 prompts) bundled; Agency adds daily rank updates. Moz Standard is $99/mo with 300 keywords.
Switch to Mangools ifyour budget is under about $60 a month and you track fewer than 200 keywords for one or two sites
Stay with Moz Pro ifyou need the 300-keyword allowance and 400K crawled pages a month that Standard lists
Pros
  • Free account and free mini tools without sign-up
  • Google Search Console import and Looker Studio connector
Cons
  • Daily request limits on lookups and analysis
  • Basic tracks only 200 keywords and has no extra seats

Pros and cons from the Zekai review of Mangools · Verdict: Simple SEO tool bundle

Visit MangoolsRead the Zekai reviewPrice alert
05
Conductor logo

Moz Pro vs Conductor

Not checked6.3
The differenceLists Essentials, Growth and Enterprise plans with no dollar prices; limits are counted in drafts per year and pages monitored, and Enterprise is sales-only. Moz publishes $99, $179 and $299 plans.
Switch to Conductor ifyou run a large site, buy through procurement and want usage limits agreed with a sales rep
Stay with Moz Pro ifyou want to read prices on a public page and start a plan today without a demo
Pros
  • Focuses on the future of search with Answer Engine Optimization (AEO).
  • Unified platform combines visibility, content creation, and technical monitoring.
Cons
  • Pricing is not transparent and likely represents a significant investment.
  • Complex feature set is overkill for small businesses or individual creators.

Pros and cons from the Zekai review of Conductor · Verdict: Enterprise AEO Powerhouse

Visit ConductorRead the Zekai reviewPrice alert
06

Moz Pro vs SpyFu

$39/mo · checked 14 Nov 2026
The differenceBasic is $39/mo billed monthly with 5,000 weekly tracked keyword rankings, 1 seat and extra seats at $15 each. Moz Standard includes 1 user and 300 keywords at $99/mo.
Switch to SpyFu ifcompetitor keyword and ranking history matters more to you than Moz's link data and crawl tools
Stay with Moz Pro ifyou want Site Crawl, MozBar Premium and the AI Content Briefs included in a single plan
Visit SpyFuPrice alert
07
OpenSEO logo

Moz Pro vs OpenSEO

Best open sourceOpen sourceFree (self-hosted)8.0
The differenceMIT-licensed; you bring a DataForSEO API key and pay per use instead of a subscription, and an MCP server lets Claude Code or ChatGPT query it. Moz is a fixed monthly plan with Domain Authority.
Switch to OpenSEO ifyou are comfortable running Docker or a Cloudflare deploy and want usage-based billing plus agent access
Stay with Moz Pro ifyou want a hosted product with Domain Authority and support, with no API keys to manage
Visit OpenSEORead the Zekai reviewPrice alert
08
SerpBear logo

Moz Pro vs SerpBear

Open sourceFree (self-hosted)
The differenceTracks unlimited domains and keywords and emails position changes, but its README lists only rank tracking, keyword research and Search Console data; no backlink or site-crawl feature. Needs a scraper or proxy you supply.
Switch to SerpBear ifrank tracking is all you need and you would rather pay a scraper API than a monthly SEO suite
Stay with Moz Pro ifyou need link research, site crawls and AI visibility dashboards in one tool
Visit SerpBearPrice alert
09
Seo Panel logo

Moz Pro vs Seo Panel

Open sourceFree (self-hosted)
The differencePHP and MySQL control panel for the SEO of multiple websites, installed through Softaculous, Installatron, Webuzo or AMPPS; there is no hosted plan, and its README intro lists no AI features.
Switch to Seo Panel ifyou run a hosting business or agency and want a panel on your own server with no per-seat fee
Stay with Moz Pro ifyou want maintained data sources such as a link index and AI prompt tracking, not a self-run panel
Visit Seo PanelPrice alert
06 · What changed

Why do people leave Moz Pro?

  • Moz's pricing page lists Standard at $99/mo (3 tracked sites, 300 keywords) and Medium at $179/mo, with a separate $49/mo entry plan for one website, so growth past three sites means a steep jump. (source)

  • AI visibility extras are billed on top: the page lists additional AI Visibility Dashboards at $20 each and 100 extra tracked prompts at $50, on top of the plan allowance. (source)

08 · FAQ

Questions people ask about Moz Pro alternatives

What is the best alternative to Moz Pro in 2027?

Ahrefs is the best overall Moz Pro alternative on this page ($129/mo). For no cost, Semrush has a free plan (Free plan: 1 demo project, 10 reports per day). To self-host, OpenSEO is open source (MIT).

Is there a free version of Moz Pro?

No. Moz Pro has no free plan; paid plans start at $99/mo, checked on 14 Nov 2026.

Is there a 100% free alternative to Moz Pro?

Yes. OpenSEO, SerpBear, Seo Panel are open source and free to self-host. Ahrefs, Semrush, Mangools have a free plan with limits, shown in the table.

What is cheaper than Moz Pro?

Mangools starts at $61/mo, against $99/mo for Moz Pro, as listed on each vendor's pricing page on 14 Nov 2026.

How much do Moz Pro alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 14 Nov 2026, the monthly cost is SpyFu $195/mo, Mangools $305/mo, Ahrefs $645/mo, against Moz Pro $495/mo for Moz Pro. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, Ahrefs or Moz Pro?

Lite lists 750 tracked keywords, 150 AI prompt checks and API plus MCP access at $129/mo; Moz Standard lists 300 keywords and 3 tracked sites at $99/mo. Ahrefs' AI tracker is Brand Radar. Choose Ahrefs if you need a bigger tracked-keyword allowance and API or MCP access, and can pay about $30 a month more. Stay with Moz Pro if you want Domain Authority as your client-facing metric and a lower entry price per month.

Why are people leaving Moz Pro?

The documented reasons are: Moz's pricing page lists Standard at $99/mo (3 tracked sites, 300 keywords) and Medium at $179/mo, with a separate $49/mo entry plan for one website, so growth past three sites means a steep jump (14 Nov 2026); AI visibility extras are billed on top: the page lists additional AI Visibility Dashboards at $20 each and 100 extra tracked prompts at $50, on top of the plan allowance (14 Nov 2026). Each is sourced in the section above.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as Moz Pro are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni, founder of Zekai
Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copyMarkdown copy
1 · Same job onlyEvery alternative does the same task as Moz Pro; tools for other jobs are left out.
2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.
Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score
3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.
Change log

  • Page rebuilt on v6; all prices re-read on vendor pages.

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