AI Prompts for Real Estate

Act as a real estate copywriter. Write the MLS public remarks for the property below. The tone should be warm, inviting, and professional. Focus on the key lifestyle benefits. Do not use prohibited Fair Housing language. Keep it under 1,200 characters. **Property Data:** * **Address:** 456 Oak Avenue, Sunnyvale, CA 94086 * **Type:** Single-Family Home * **Beds/Baths:** 3 bed, 2 bath * **SqFt:** 1,650 * **Key Features:** Newly updated kitchen with quartz counters and stainless steel appliances, large fenced backyard with a deck, primary suite with walk-in closet, new roof (2025), solar panels (owned), walking distance to park and elementary school.

Act as a luxury real estate copywriter for a high-end brokerage. Write a compelling property description for a luxury penthouse. The tone should be sophisticated, exclusive, and evocative. Focus on the unique architectural details, premium materials, and unparalleled views. Use vivid, sensory language. **Property Data:** * **Address:** 1 Central Park South, #2501, New York, NY 10019 * **Type:** Penthouse Condo * **Beds/Baths:** 4 bed, 5.5 bath * **SqFt:** 5,800 * **Key Features:** 360-degree views of Central Park and the skyline, private elevator landing, 12-foot ceilings, floor-to-ceiling windows, Calacatta marble kitchen, primary suite with dual spa-like bathrooms and boutique-inspired closets, full-service white-glove building with concierge and private dining.

Write the agent-only remarks for an MLS listing. Be direct and provide only the essential information other agents need. Include showing instructions, offer submission details, and any non-public information. **Property Data:** * **Address:** 789 Pine Street * **Details:** Owner works from home and requires 24-hour notice for showings. Use ShowingTime. Offers to be submitted by 5 PM on Tuesday, Sept 9th. Seller may need a 30-day leaseback. Please submit offers as a single PDF to [[[email protected]]]. The dog, Buster, will be crated in the garage. Do not let him out. Title is pre-opened with ABC Title.

Act as a social media manager for a real estate agent. Write a "Just Listed" post for Instagram and Facebook for the property below. Include a compelling hook, 3-5 key features as bullet points, and a clear call to action. Add relevant hashtags. **Property Data:** * **Address:** 123 Main Street, Anytown, USA * **Price:** $525,000 * **Beds/Baths:** 3 bed, 2.5 bath * **Key Features:** Open-concept living area, recently remodeled kitchen, large backyard with a fire pit, located in a highly-rated school district, quiet cul-de-sac.

Create a 30-second video script outline for an Instagram Reel or TikTok video showcasing a new listing. Structure it with 5-6 short scenes, each with a caption overlay. The tone should be energetic and fast-paced. **Property Data:** * **Address:** 222 Elm Street * **Vibe:** Modern farmhouse, great for entertaining. * **Features:** Black exterior, big front porch, chef's kitchen, open living room with fireplace, amazing backyard patio.

Act as a real estate agent writing a follow-up email to an open house attendee. The tone should be helpful and low-pressure. Thank them for coming, briefly highlight one key feature, and offer clear next steps. **Attendee Info:** * **Name:** Jane Doe * **Property:** 123 Main Street * **Notes:** Mentioned she loved the backyard.

Act as an AI assistant for a real estate agent. A new lead just came in from Zillow for my listing at 789 Pine Street. Draft an immediate response via text message and a slightly more detailed email. The goal is to be fast, confirm the inquiry, and ask a question to start a conversation. **Lead Info:** * **Name:** Michael Smith * **Property:** 789 Pine Street * **Question:** "Is this property still available?" **Example Output (Text Message):** > Hi Michael, this is [[Agent Name]]. Thanks for your interest in 789 Pine Street! Yes, it's available. Are you looking to schedule a time to see it this week? **Example Output (Email):** > **Subject:** Your inquiry about 789 Pine Street > Hi Michael, > Thanks for reaching out about my listing at 789 Pine Street. I can confirm it is still available. > It's a great property with a recently updated kitchen and a fantastic layout for entertaining. > Are you free for a quick call sometime today to discuss what you're looking for in a home? Or, if you prefer, we can schedule a private tour of the property. What works best for you? > Best, > [[Your Name]] > [[Your Brokerage]] > [[Your Phone Number]]

Act as a real estate agent drafting a weekly update email for a seller client. Summarize the past week's activity, list upcoming marketing, and provide feedback from showings. The tone should be professional, transparent, and proactive. **Client/Property Info:** * **Property:** 111 Market St * **Week's Activity:** 5 showings, 1 open house with 25 groups. * **Feedback:** "Love the layout, but the primary bathroom feels dated." (heard twice) * **Upcoming:** Broker's open on Tuesday, feature in company newsletter on Friday.

Act as an experienced real estate agent. I need to call my seller to present a lowball offer. Help me structure the conversation. Give me an opening line, 3-4 key points to cover (the good and the bad), and a closing that focuses on strategy and next steps. **Offer Details:** * **List Price:** $850,000 * **Offer Price:** $790,000 * **Financing:** Conventional, 20% down, strong lender. * **Contingencies:** Inspection and appraisal. * **Closing:** 30 days.

Act as a real estate analyst. I have data for 3 comparable sold properties for a Comparative Market Analysis (CMA). Summarize this data into a short, easy-to-understand paragraph for a client. Explain the conclusion based on the data. **CMA Data:** * **Subject Property:** 123 Main St (3b/2b, 1600 sqft, updated) * **Comp 1:** 110 Main St. Sold for $515k. (3b/2b, 1550 sqft, similar updates) * **Comp 2:** 205 Oak Ave. Sold for $530k. (3b/2b, 1620 sqft, slightly better updates, corner lot) * **Comp 3:** 140 Main St. Sold for $505k. (3b/2b, 1600 sqft, original condition)

Act as a real estate market expert. Write a short neighborhood market update for "The Willows" neighborhood for a monthly newsletter. Use the data provided to create a narrative about what's happening in the market. **Data for "The Willows":** * **Active Listings:** 4 * **Pending Listings:** 8 * **Sold in last 30 days:** 6 * **Average Days on Market:** 12 * **Median Sale Price:** $750,000 (up 5% from last quarter)

Draft a short, sincere email asking a happy client for a testimonial on Zillow or Google. Make it easy for them by explaining the process and offering to provide a draft if they are short on time. **Client Info:** * **Name:** The Smith Family * **Transaction:** Just closed on their new home.

I want you to act as my real estate assistant. Your name is 'Alex'. You are an expert real estate agent in [[Your City/State]]. My brand voice is [[e.g., professional, friendly, and data-driven]]. My target clients are [[e.g., first-time homebuyers and growing families]]. You must strictly adhere to Fair Housing Act guidelines and never describe potential buyers, only the property. You will help me with tasks like writing listing descriptions, drafting emails, and creating social media content. Do you understand?

Act as a luxury real estate copywriter. Write a 250-word MLS property description for a 4-bed, 5-bath, 5,200 sq ft home at [[Address]]. The architectural style is [[e.g., Santa Barbara Modern]]. Key features to highlight are: [List 5-7 specific, high-end features like "Sub-Zero and Wolf appliances," "a 20-foot Fleetwood sliding glass door," "a negative-edge pool," "views of [[Landmark]]"]. The target audience is discerning buyers seeking privacy and seamless indoor-outdoor living. Focus on the feeling of exclusivity, craftsmanship, and the lifestyle afforded by the home. Do not use cliché phrases like "dream home" or "must-see." End with a clear call to action for private showings.

Act as a social media manager for a top real estate agent. Take the following MLS description and create three distinct social media posts for Instagram: 1. A short, compelling video reel script (30 seconds) highlighting the top 3 "wow" features. 2. A carousel post with 5 photos. Write a headline for the first slide and a short, engaging caption for the post, ending with a question to boost engagement. 3. An Instagram Story sequence of 3 slides teasing a "Just Listed" property, with a poll on the final slide. Here is the MLS description: [[Paste full MLS description]]

Act as a real estate market analyst. Write a 300-word email newsletter to my client database about the real estate market in [[Your City/Neighborhood]] for September 2026. Use a friendly but authoritative tone. Structure the email with: 1. A brief, optimistic opening. 2. Three key data points: Median Sales Price, Average Days on Market, and Months of Supply. [[Insert your local data here]]. 3. A one-paragraph interpretation of what this data means for potential buyers and sellers. 4. A closing paragraph encouraging them to reach out for a personalized analysis of their own home's value.

Effective January 1, 2026, California's Assembly Bill 723 requires that any "digitally altered image" in real estate marketing must be disclosed. This includes virtual staging. The law specifically mandates that the original, unaltered photo must be displayed immediately before or after the altered version. Failure to comply can have significant consequences. While other states may not have an identical law yet, AB 723 is seen as the new best-practice standard nationwide.

Draft a standardized initial email response to a tenant reporting a [[MAINTENANCE ISSUE, E.G., WATER LEAK]]. Ask for [[SPECIFIC DETAILS, E.G., PHOTOS OR EXACT LOCATION]], explain the next assessment steps, and set expected resolution timelines for [[PROPERTY TYPE, E.G., RESIDENTIAL APARTMENT]]. Maintain a professional, reassuring tone.

Act as an expert real estate copywriter who is compliant with the Fair Housing Act. Write a 250-word MLS public remarks description for the following property. Focus on the lifestyle benefits, not just the features. Do not use discriminatory language or suggest a certain type of buyer. **Property Details:** * **Address:** 123 Maple St, Anytown, USA * **Type:** 4-bed, 3-bath single-family home * **Square Footage:** 2,400 sq ft * **Key Features:** Newly renovated kitchen with quartz countertops and stainless steel appliances, open-concept living area, large primary suite with walk-in closet, finished basement with wet bar, fenced-in backyard with a deck. * **Neighborhood:** Quiet street, walking distance to Northwood Park and downtown shops.

Act as a real estate investment analyst. I am underwriting a potential rental property. Here are the details: - Purchase Price: $320,000 - Down Payment: 20% - Interest Rate: 6.5% on a 30-year fixed loan - Property Taxes: $4,200/year - Homeowners Insurance: $1,500/year - Estimated Market Rent: $2,800/month - My assumptions for variable expenses are: 8% vacancy, 5% property management fee, 7% for repairs/maintenance, and $200/month for CapEx. Please create a detailed monthly and annual cash flow projection. Calculate the Cash-on-Cash Return and the Gross Rent Multiplier (GRM). Present this in a markdown table.

I am researching the housing market in Austin, Texas (zip code 78704). I am providing you with a market report from HouseCanary [[paste text of report here]]. Please summarize the following key metrics from the report: - Median Sales Price (and its YoY change) - Median Days on Market (and its YoY change) - Months of Supply (and its YoY change) - Key takeaways for a fix-and-flip investor looking to buy in this market.

Act as a professional real estate copywriter. Write a 250-word MLS listing description for a 4-bedroom, 3.5-bathroom modern farmhouse at 123 Oak Lane, Franklin, TN. Key features: open-concept living area with 12-foot ceilings, chef's kitchen with Sub-Zero appliances, primary suite on main floor with spa-like ensuite bath, screened-in back porch with fireplace, and a private, wooded 1.5-acre lot. Emphasize the blend of modern luxury and serene privacy. Avoid Fair Housing red-flag words.

Draft a factual, compliant real estate listing description for a [[NUMBER]]-bedroom, [[NUMBER]]-bathroom property located in [[NEIGHBORHOOD]]. Highlight these key architectural features: [[LIST FEATURES]]. Do not use subjective investment claims, discriminatory language, or unverified neighborhood assertions. Keep the tone professional and concise.