AI for Lead Generation & Sales Prospecting

Mattermark

Discover and track fast-growing companies to find your next customers before the competition does.

Leverage data on over 4 million companies to dramatically reduce prospecting time and close deals faster.

Best forSales teams targeting high-growth companies.

DifferentiatorTracks company growth signals like employee count and web traffic.

ProofDatabase of 4M+ companies, verified by in-house analysts.

Explore Mattermark

Pro from$49/mo

8.4 Zekai

Data-driven B2B prospecting

AI for Lead Generation & Sales Prospecting

Ease of Use

8.2

Accuracy

8.8

Value

7.5

Time Saving

9.1

Lead EnrichmentProspect DiscoverySalesforce IntegrationData ExportAPI Access

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 6, 2026

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Zekai Verdict

What is it?: Mattermark is a data platform for sales and business development teams to discover, prospect, and track fast-growing companies.
Best for: Sales teams that need to identify and qualify high-growth private companies as potential leads.
Not ideal for: Significant price increase between Standard and Professional plans.
Price: $49/mo
Zekai Score: 8.4/10

Visit official site ↗Compare alternatives →Why this score →

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⚡ Quick answer

For sales and lead generation professionals, Mattermark is a powerful AI-driven platform for discovering and analyzing over 4 million companies worldwide. It excels at identifying high-growth businesses by tracking signals like employee count, web traffic, and funding, allowing you to find future customers before your competitors.

CategoryAI Lead Generation

Best ForSales teams targeting high-growth companies.

Price From$49/mo

Free14-day Trial

DifferentiatorTracks company growth signals like employee count and web traffic.

ProofDatabase of 4M+ companies, verified by in-house analysts.

Rating4.2

📖 About Mattermark

Mattermark is a data platform for sales and business development teams to discover, prospect, and track fast-growing companies. It provides deep insights, growth signals, and key personnel data on over 4 million businesses, helping you identify future customers and shorten your sales cycle.

How It Works

Your workflow, automated

Define Your Ideal Customer Profile

Use over 80 filters like industry, location, employee growth, and funding to search for companies that match your target.

Build and Refine Prospect Lists

Create and save custom lists of target accounts. Monitor growth signals and news to prioritize outreach.

Enrich and Engage

Sync data directly into Salesforce to enrich existing leads or export lists to CSV for your sales cadence tools.

Ready to automate your workflow with Mattermark?

Explore Mattermark →

Real Impact

Before & After

❌ Before

Spending hours manually searching for and qualifying potential B2B leads.

10 qualified leads per day

✅ After

Quickly building targeted lists of high-growth companies with verified data.

30+ qualified leads per day

Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Find fast-growing companies

Identify companies experiencing rapid growth by filtering based on employee growth, funding rounds, and revenue trends. Focus your search on specific industries and geographies to pinpoint the most promising opportunitie…

Identify key personnel for outreach

Find the right contacts within target companies by searching for specific job titles, functions, and seniority levels. This helps tailor your outreach and ensures you're connecting with the most relevant decision-makers.

Monitor company changes for insights

Stay informed about critical changes in target companies, such as shifts in team size, website traffic, or media mentions. Use these growth signals to time your outreach effectively and gain a competitive edge.

Social Proof

Trusted by professionals

Ease of Use

8.2

Accuracy

8.8

Value

7.5

Time Saving

9.1

"The depth of data, especially the growth signals, is a game-changer for my team. We're finding qualified leads we would have completely missed otherwise."

Alex D., Sales Manager · June 2026

"The Salesforce integration is seamless. Having all that company data auto-populate saves me at least an hour a day and makes my outreach so much more relevant."

Brian C., Account Executive · May 2026

"The data is fantastic for finding high-growth startups. My only issue is that key features like CSV export are locked behind the Professional plan, and the price jump from Standard is huge. It's tough to justify for a single user."

Samantha R., SDR Team Lead · June 2026

"Mattermark has dramatically reduced our prospecting time. What used to take a full day of research now takes an hour. We build better lists, faster."

Kevin T., Business Development · April 2026

See Plans & Pricing →

Connects With

Works with your existing stack

Salesforce Microsoft Excel Google Sheets Browser Extension (Google Chrome) iPhone App REST and GraphQL APIs

Setup complexity: Moderate

Comparison

How it compares

Mattermark vs. Crunchbase: Both platforms excel at company data, but for sales teams, the choice depends on focus. Choose Mattermark when your primary goal is to proactively identify emerging high-growth leads using dynamic signals like employee growth and web traffic. Its integrations are built for a sales workflow. Opt for Crunchbase if you need broader, more established market intelligence, investor data, and a more widely used free/lower-tier offering for general research.

The decision

Is it worth it?

Return on investment

By subscribing to the $500/mo Professional plan, a sales team can potentially double their qualified lead output, justifying the cost through increased deal flow and saved prospecting hours.

Built for

Sales and Business Development professionals, Account Executives, and Sales leaders looking for data-driven prospecting tools.

Effort to adopt

Moderate

Compliance

Compliance posture not publicly documented — verify with vendor.

Who It's For

Why Lead Generation & Sales Prospecting choose this tool

🎯

Built for

Sales teams that need to identify and qualify high-growth private companies as potential leads.

In-Depth Overview

For sales professionals, success hinges on finding the right leads at the right time. Mattermark moves beyond static company lists by providing dynamic 'Growth Signals'—monitoring changes in team size, web traffic, and media mentions—so you can engage prospects during key growth phases. The platform's core strength is its data, sourced through machine learning and verified by in-house analysts, covering over 4 million companies and 20 million key contacts. This isn't just a directory; it's a prospecting engine. You can filter companies by over 80 data points to build hyper-targeted lists, then automatically enrich those leads directly in Salesforce, saving hours of manual data entry. For teams that live in spreadsheets, the ability to pull live data into Google Sheets or Excel keeps your prospecting lists current without constant exporting. By providing actionable data within your existing workflow, Mattermark helps you break the cycle of prospecting with outdated information and focus on closing deals.

Key Use Cases

📈

Uncover high-growth accounts before they're saturated

Sales Development Rep

Use growth signals like employee count and web traffic to identify companies on an upward trajectory. Build targeted lists for outbound campaigns based on real-time data.

Reduced prospecting time

✓ Pros

Extensive database of over 4 million companies.

Tracks dynamic growth signals for timely sales outreach.

Direct integration with Salesforce for seamless lead enrichment.

Data exportable to CSV, Excel, and Google Sheets on relevant tiers.

API available for building custom integrations and scoring models.

Data is machine-collected and verified by human analysts.

· Cons

Significant price increase between Standard and Professional plans.

Core features like CSV export are locked behind the expensive Professional tier.

No permanent free tier for basic company lookups (only a 14-day trial).

⚡ Editorial Verdict

Mattermark provides a powerful, data-rich environment for sales professionals to find and research B2B leads. Its strength is in surfacing growth signals for private companies, but the steep price jump to the Professional tier for essential features like CSV export makes it best suited for teams with a clear ROI model.

See all Lead Generation & Sales Prospecting AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

What kind of data does Mattermark provide on companies?

Mattermark provides over 80 data points per company, including geography, industry, revenue, personnel, funding history, and employee growth signals like team size changes and web traffic.

Can I integrate Mattermark with my CRM?

Yes, Mattermark offers direct integration with Salesforce to automatically enrich your leads, opportunities, and other objects with over 80 informative fields.

Is there a way to export data from Mattermark?

Yes, but data export capabilities depend on your plan. The Mattermark Professional plan ($500/user/mo) is required to export company data to CSV. Spreadsheet plugins for Google Sheets and Microsoft Excel are also available.

Is Mattermark available in the UK?

Yes, Mattermark is a web-based platform with data on companies worldwide, including the UK. You can use its filters to discover, prospect, and track companies based in the UK.

Can I use Mattermark in Canada for lead generation?

Yes, you can use Mattermark in Canada. The platform contains information on millions of global companies, and you can filter by geography to build lists of Canadian companies for your lead generation efforts.

Does Mattermark work for sales teams in Australia?

Yes, Mattermark is a global data tool that can be used by sales teams in Australia. Its database includes Australian companies, allowing you to research local markets and identify potential customers.

Last reviewed: June 2026 — Pricing, features, and integration capabilities were assessed.

Plans & Pricing

Start today

Pro

$49/mo

Requires annual contract. Includes all Standard features plus CSV export.

Start Pro Plan

Enterprise

Custom

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Mattermark Alternatives (2026)

The best alternatives to Mattermark — every tool below is tested and scored by Zekai.

Compare	Mattermark	Gong	ZoomInfo
Zekai Score	8.4/10	9.4/10	9.4/10
Rating	4.2/5	4.7/5	4.7/5
Pricing	$49/mo	Pricing on request	Pricing on request
Free tier	No	No	No
Best for	Sales teams that need to identify and qualify high…	Best for sales organizations aiming to increase wi…	Best for B2B sales teams who need a unified platfo…

Gong ZoomInfo Orbiform Fathom Apollo.io HubSpot 11x Hunter.io

Free guide

Take it with you

Getting Started with Mattermark for Sales

**Identify High-Growth Leads:** Go beyond static firmographics.
**Master Growth Signals:** Learn what employee growth, web traffic, and funding rounds mean for your pipeline.
**Integrate Your Workflow:** Connect Mattermark to Salesforce for seamless lead enrichment.

**Build Targeted Lists:** Stop spray-and-pray; focus on accounts with the highest potential.
**Automate Prospecting:** Use the API to build custom scoring models.

+3 more steps inside the guide

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Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Mattermark unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Mattermark

Top AI for Lead Generation & Sales Prospecting picks

Your workflow, automated

Before & After

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Trusted by professionals

Works with your existing stack

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