Submagic

Submagic is an AI video editor designed for speed, automating the creation of short-form content for social media. It transforms raw footage...

Edit short-form video 10x faster with AI-powered captions, B-roll, and automated cuts.

Go from raw footage to publish-ready social clips for TikTok, Reels, and Shorts in one click.

Explore Submagic

Pro from$39/mo

AI CaptionsMagic ClipsB-Roll LibraryText-Based Editing4K Export

9 Zekai

Fastest Short-Form Video AI

AI for Video Editing & Production

Ease of Use

9.2

Accuracy

9.0

Value

8.2

Time Saving

9.6

4M+Users

9/10Zekai Score

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⚡ Quick answer

For video production professionals needing to create short-form content at scale, Submagic is one of the best AI tools available. Its key strength is speed, automating tedious tasks like adding dynamic captions (with 99% accuracy), inserting B-roll, and using its 'Magic Clips' feature to pull multiple viral moments from a single long video. This allows editors to increase output by a claimed 10x, making it ideal for agencies and social media teams.

CategoryAI Video Editor

Best ForAutomating short-form video creation at scale

Price From$19/mo

FreeFree trial (3 videos)

DifferentiatorMagic Clips feature automatically turns long videos into multiple shorts.

ProofTrusted by 4M+ businesses; claims 10x faster editing speed.

Rating4.5/5

📖 About Submagic

Submagic is an AI video editor designed for speed, automating the creation of short-form content for social media. It transforms raw footage into publish-ready clips by adding dynamic captions, inserting relevant B-roll, removing silences, and identifying key moments automatically. It's built for video professionals and teams looking to scale production for platforms like TikTok, Reels, and YouTube Shorts.

How It Works

Your workflow, automated

1

Upload Footage or Link

Drop in any video file or paste a YouTube link. Submagic handles all standard formats, from phone footage to long-form podcasts.

2

Let AI Edit for You

The AI automatically adds trendy captions, removes dead air, inserts relevant B-roll, and uses Magic Clips to find the best moments.

3

Review and Publish

Make final tweaks using the text-based editor, then schedule and publish directly to TikTok, Reels, and Shorts in up to 4K quality.

Real Impact

Before & After

❌ Before

Manually transcribing, captioning, and cutting hours of footage into short social clips.

3-4 hours per clip

✅ After

Automatically generate dozens of captioned, B-roll-enhanced shorts from a single long video in minutes.

Under 15 minutes per clip

Social Proof

Trusted by 4M+

4M+ professionals using this tool

Ease of Use

9.2

Accuracy

9.0

Value

8.2

Time Saving

9.6

"Editing has never been easier, even for beginners. Submagic saves a lot of time to me and my team, it's impossible to have a bad outcome of a video."

Frederik L., Head of Marketing · June 2026

"A magical tool for creators who don't have the time. I use it on all my short videos and it saves me an average of 30 minutes per video!"

Ela M., Mental Coach · June 2026

"Best tool in the game for captions, I've even had employees successfully use it with languages they don't speak. However, I wish the Magic Clips feature wasn't a separate add-on for the lower tiers."

Isaak A., Marketing Agency · June 2026

"It saves me a lot of time creating captions and editing reels for my Instagram."

Victoria S., Social Manager · June 2026

Connects With

Works with your existing stack

TikTok YouTube Instagram

Setup complexity: Beginner-friendly

Submagic is an AI video editor designed for speed, automating the creation of short-form content for social media. It transforms raw footage into publish-ready clips by adding dynamic captions, inserting relevant B-roll, removing silences, and identifying key moments automatically. It's built for video professionals and teams looking to scale production for platforms like TikTok, Reels, and YouTube Shorts.

Who It's For

Why Video Editing & Production choose this tool

🎯

Built for

Best for video teams and solo creators focused on rapidly producing and repurposing content for TikTok, Instagram Reels, and YouTube Shorts.

In-Depth Overview

For video editors and production teams, the pressure to create a high volume of short-form content is relentless. Submagic directly targets this pain point by automating the most tedious parts of the workflow, claiming to make editing '10x faster'. Its core function is turning raw footage into viral-style shorts in one click. The proof is in the features. Its AI-powered captioning boasts 99% accuracy across 48 languages, a critical time-saver over manual transcription and styling. The 'Magic Clips' feature is a standout, automatically analyzing long-form content like podcasts or interviews to extract multiple, high-potential short clips. This repurposing engine is a massive value-add for content strategists. Instead of a traditional timeline, Submagic uses a text-based editor; you cut footage by simply deleting words from the transcript. This is a fundamentally faster way to assemble rough cuts. The platform further streamlines production by automatically adding B-roll, sound effects, and auto-zoom to maintain visual interest. With support for team collaboration and 4K 60fps exports, Submagic isn't just a gadget—it's a production tool designed to absorb repetitive work, freeing editors to focus on higher-level creative decisions.

Key Use Cases

🎬

Scale daily video output without burnout

Social Media Video Editor

Use Magic Clips to turn one long-form client interview into ten unique social shorts, complete with captions and B-roll, in under an hour.

From 2 to 10+ clips per day

🏢

Maintain brand consistency across all client accounts

Agency Production Lead

Leverage shared workspaces and Brand Kits to ensure all editors use the correct fonts, logos, and caption styles for different client projects.

Zero brand guideline revisions

🎙️

Repurpose audio content into engaging video clips

Podcast Creator

Upload podcast episodes and let Submagic automatically find the most compelling moments, add dynamic captions, and generate shareable video clips for social promotion.

3 hours saved per episode

✓ Pros

Drastically reduces editing time for short-form content (claims 10x faster).

High-accuracy (99%) captions in 48 languages.

Magic Clips feature is excellent for repurposing podcasts and long videos.

Text-based editing is intuitive and faster than timeline scrubbing.

Supports team collaboration and professional 4K 60fps exports.

· Cons

Magic Clips feature is a paid add-on for Starter and Pro plans.

Limited creative control over B-roll selection and transition styles compared to manual editing.

Video length limits on lower-tier plans (2 min on Starter, 5 min on Pro).

Relies on a credit system for certain AI features like AI Avatars.

⚡ Editorial Verdict

Submagic excels at automating the most time-consuming aspects of short-form video editing, particularly captioning and clip selection. Its text-based editor and AI B-roll are significant time-savers for high-volume workflows. The main trade-off is a potential loss of fine-grained creative control compared to traditional NLEs, making it a powerful tool for speed and scale rather than intricate, bespoke edits.

Questions & Answers

Frequently asked questions

What is the best AI tool for editing short-form video for social media? +

Submagic is a top contender for the best AI tool for short-form video, especially for speed and automation. It excels at generating dynamic captions, finding viral moments in long footage with 'Magic Clips', and adding B-roll automatically, claiming to make the editing process 10x faster.

Which AI can automatically add captions and B-roll to my videos? +

Submagic is designed for this exact purpose. It automatically generates captions with 99% accuracy in 48 languages and intelligently inserts relevant B-roll footage and sound effects to make your videos more engaging, all within a few clicks.

How does Submagic speed up video editing compared to traditional software? +

Submagic replaces traditional timelines with text-based editing. You can cut, trim, and remove silences by editing the transcript, which is significantly faster than scrubbing through footage manually. It also automates tasks like captioning, B-roll insertion, and adding sound effects.

Can I turn a long video into multiple shorts? +

Yes. The 'Magic Clips' feature allows you to upload a long-form video, like a podcast or webinar, and Submagic's AI automatically identifies key moments and turns them into multiple, ready-to-post short videos.

How accurate are the automatic captions? +

Submagic generates captions with a claimed 99% accuracy across 48 different languages. It also applies modern, engaging styles optimized for platforms like TikTok and Instagram Reels.

Can my team collaborate on video projects? +

Yes, Submagic offers a shared workspace where team members can upload, edit, review, and export videos together. This is ideal for agencies and marketing teams needing to streamline their workflow.

Last reviewed: Reviewed June 2026 — Assessed AI captioning accuracy, Magic Clips feature for repurposing, and overall editing speed.

Plans & Pricing

Start today

Pro

$39/mo

Pro plan for one member includes 40 videos/mo (5 min max), brand kit, and AI features. Billed annually. Magic Clips is a +$19/mo add-on.

Start Pro Plan

Enterprise

Pricing on request

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Compare	Submagic	PixVerse	Runway
Zekai Score	9.0/10	9.0/10	8.9/10
Rating	4.5/5	4.5/5	4.5/5
Pricing	$39/mo	Yes	$35/mo
Free tier	No	Yes	Yes
Best for	Best for video teams and solo creators focused on …	Rapidly generating pre-visualizations, cinematic c…	Creating custom, high-quality video content for le…