Voris

Track brand mentions in ChatGPT, Perplexity, and Gemini to measure and prove the ROI of your AI visibility.

A privacy-first analytics platform that connects AI citations directly to website traffic, conversions, and revenue.

Best forTracking the ROI of brand mentions in AI chatbots.

DifferentiatorDirectly links AI citations to website conversions and revenue.

ProofTracks 5 major AI engines and provides a live dashboard connecting citations to revenue.

Try Voris

Free Plan Pro from$29/mo

8.9 Zekai

AI Channel ROI Analytics

AI for Marketing & Content Creation

Ease of Use

9.2

Accuracy

8.8

Value

8.5

Time Saving

9.0

AI Citation TrackingPrivacy-FirstReal-Time AnalyticsGDPR CompliantROI Attribution

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 7, 2026

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⚡ Quick answer

For marketers needing to prove the ROI of their brand's visibility in AI chats, Voris is the best specialized analytics tool. It uniquely tracks when assistants like ChatGPT, Perplexity, and Gemini cite your brand and connects those mentions directly to website traffic and revenue, all within a privacy-first, cookieless platform.

CategoryAI Analytics

Best ForTracking the ROI of brand mentions in AI chatbots.

Price From$29/mo (Free plan available)

FreeYes, a free-forever plan is available.

DifferentiatorDirectly links AI citations to website conversions and revenue.

ProofTracks 5 major AI engines and provides a live dashboard connecting citations to revenue.

Rating4.5/5

📖 About Voris

Voris is a privacy-first analytics platform for marketers tracking brand performance on the AI-influenced web. It identifies brand citations in AI assistants like ChatGPT and Perplexity, then links them to website visits, user behavior, and revenue, providing a clear view of your AI channel's ROI.

How It Works

Your workflow, automated

Install the Tracking Script

Add the single, <2 KB script tag to your site's header. It loads asynchronously and won't slow down your page.

Monitor Live Citations & Traffic

Watch your dashboard as Voris detects referrals from ChatGPT, Perplexity, and others, showing you which pages they cite.

Connect AI Activity to Revenue

Track how AI-referred visitors behave and convert, attributing signups and purchases back to the specific AI citation.

Ready to automate your workflow with Voris?

Try Voris →

Real Impact

Before & After

❌ Before

Unsure if content efforts are influencing AI-driven traffic and conversions.

Zero visibility into AI channel

✅ After

Clearly see which AI models are citing your brand and how much revenue those referrals generate.

Live AI referral revenue

Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Track AI citations for brand awareness

Show me how many times my brand was cited by ChatGPT, Perplexity, Claude, Gemini, and Grok in the last 30 days. I want to see the sessions that followed these citations and any conversions they generated.

Measure revenue from AI-referred traffic

What is the total revenue generated from AI-referred traffic in the last 28 days? Break this down by AI engine (ChatGPT, Perplexity, etc.) and show the percentage of AI share for each campaign.

Analyze AI citation impact on conversions

Identify which AI citations led to user behavior and conversions on my site. I need to see the full loop from citation to conversion, with real-time reporting on spikes.

Social Proof

Trusted by professionals

Ease of Use

9.2

Accuracy

8.8

Value

8.5

Time Saving

9.0

"Voris is the missing link we've been looking for. We finally have hard data to connect our content's performance in AI search to actual revenue. Game-changing."

Alex D., Head of Content · June 2026

"The privacy-first approach is a huge win for us and our users. No cookie banner and EU-hosted data makes compliance simple. The setup was also incredibly fast."

Samira K., Digital Marketing Lead · May 2026

"Great for tracking AI citations, but I'm waiting for the funnels and session replay features to be released before I can consider it a full replacement for my other analytics tool."

Brian P., Marketing Analyst · June 2026

"Seeing in real-time which of our articles are being cited by Perplexity and Gemini is invaluable. It's completely changed how we prioritize our content updates."

Maria L., SEO Strategist · April 2026

Start Free Today →

Connects With

Works with your existing stack

WordPress Shopify Next.js Looker API Access

Setup complexity: Easy Install

Comparison

How it compares

Voris vs. Plausible Analytics: Choose Voris when your primary goal is to measure and attribute revenue from AI chatbot referrals; its entire workflow is built around this 'citation loop.' Opt for Plausible if you need a straightforward, privacy-focused general web analytics tool and AI referral tracking is a lower priority. While Voris offers standard analytics, its main strength is the specialized AI channel insight, whereas Plausible is a more mature, general-purpose GA alternative.

The decision

Is it worth it?

Return on investment

By tracking just a fraction of conversions from the previously invisible AI channel, the $79/mo Growth plan could pay for itself by attributing a few hundred dollars in sales per month.

Built for

Marketing managers, content strategists, and digital analysts responsible for measuring channel performance and proving ROI.

Effort to adopt

Easy Install

Compliance

Voris is cookieless, stores no personal data, and is hosted in Germany, making it GDPR-ready by design. The vendor is commissioning a legal opinion from an EU privacy firm to formalize its compliance posture.

Who It's For

Why Marketing & Content Creation choose this tool

🎯

Built for

It's best for marketing teams needing to quantify the impact of their brand's visibility within AI-generated answers.

In-Depth Overview

For marketing and content teams, proving the value of content that gets surfaced by AI assistants has been a black box. Voris solves this by specifically tracking when your brand is cited by major AI engines like ChatGPT, Perplexity, and Gemini. It goes beyond simple mention tracking by connecting those citations to the entire user journey — from the initial click to on-site behavior and final conversion. This creates a measurable 'citation loop,' attributing real revenue to your AI visibility efforts. Its entire platform is built on a privacy-first, cookieless foundation. Hosted in the EU and GDPR-ready by design, Voris eliminates the need for annoying cookie consent banners, improving user experience and simplifying compliance. The live dashboard provides real-time feedback, allowing you to see the impact of a citation spike on checkouts within seconds, not in next week's report. This empowers you to make faster, data-driven decisions about which content strategies are effectively capturing the new AI-driven audience.

Key Use Cases

📈

Prove the value of content optimized for AI answers

Content Marketing Manager

Track when your blog posts and documentation are cited by AI assistants. Connect those citations directly to new user sign-ups and trial starts to justify content investment.

Quantified revenue from the AI referral channel.

✓ Pros

Directly measures the ROI of brand mentions in generative AI.

Eliminates cookie consent banners with its privacy-by-design approach.

Simple, transparent pricing with a permanent free-forever tier.

Lightweight script (<2 KB) that doesn't impact site speed or Core Web Vitals.

Real-time data allows for immediate campaign performance analysis.

· Cons

Core web analytics features like funnels and goals are listed as 'coming soon'.

The free plan is limited to 10K events and pauses data collection at the cap.

Advanced features like API access and Looker integration are reserved for more expensive plans.

Relatively new tool with some announced features (heatmaps, session replay) still on the roadmap.

⚡ Editorial Verdict

Voris offers a critical, forward-looking analytics solution for marketers, finally connecting AI chatbot mentions to actual revenue. Its privacy-first, cookieless approach is a major asset. The primary trade-off is its focus; while it is building out general analytics features, it currently serves as a specialized tool for AI citation analysis rather than a complete replacement for an all-purpose web analytics suite.

See all Marketing & Content Creation AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

What is Voris?

Voris is a privacy-first analytics platform that performs two main jobs: classic web analytics without cookies or personal data, and AI visibility tracking. It identifies when AI assistants like ChatGPT, Perplexity, and Gemini cite your brand and connects those citations to website visits and conversions.

Do I need a cookie banner for Voris?

No. Voris is cookieless by design, does not use browser storage, and does not store personal data. As there is nothing to ask user consent for, a cookie banner is not required.

Can I use Voris alongside my current analytics tool?

Yes. Voris is designed to run in parallel with other analytics platforms like Google Analytics. Most customers start this way to compare data before deciding on their long-term setup.

Will Voris slow down my website?

No. The tracking script is under 2 KB, loads asynchronously, and is designed to never block page rendering. It will not negatively impact your Core Web Vitals.

How can I track traffic coming from ChatGPT to my website?

Voris automatically detects and reports sessions that originate from AI assistants, including ChatGPT. It attributes these visits to the specific page the AI cited, allowing you to see which content is driving traffic from the AI channel.

How long does setup take?

Setup typically takes about one minute. You create a site in the dashboard, copy a single script tag to your website, and can see your first data appear within seconds of your first page visit.

Last reviewed: June 2026 — Assessed AI citation tracking, privacy features, and pricing tiers.

Plans & Pricing

Start today

Free

Get Started Free

Pro

$29/mo

Growth plan for 1M events, 10 sites, 2-year history, and share-of-voice trends. Annual billing saves 20%.

Start Pro Plan

Enterprise

$549/mo

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Voris Alternatives (2026)

The best alternatives to Voris — every tool below is tested and scored by Zekai.

Compare	Voris	Ahrefs	Publer
Zekai Score	8.9/10	9.4/10	9.3/10
Rating	4.5/5	4.7/5	4.7/5
Pricing	$29/mo	Pricing on request	$0.00
Free tier	Yes	Yes	Yes
Best for	It's best for marketing teams needing to quantify …	Marketing teams aiming to integrate traditional SE…	Best for marketing teams and solo creators who nee…

Ahrefs Publer VIDEO AI ME Koala AI Buffer Postiv ActiveCampaign Fireflies.ai

Free guide

Take it with you

Getting Started with Voris: A Marketer's Guide

Understand the "AI Citation Loop"
Learn which AI engines Voris tracks
Set up your first conversion goal

Interpret your live dashboard
Differentiate between citations, visits, and conversions

+3 more steps inside the guide

Send me the full guide

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AI Directory

Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Voris unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Voris

Top AI for Marketing & Content Creation picks

Your workflow, automated

Before & After

Try it with these prompts

Trusted by professionals

Works with your existing stack

How it compares

Is it worth it?