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Automate marketing data reporting to scale client services and prove ROI without the manual busywork.

Connect 50+ sources into a single source of truth for all your client dashboards, reports, and AI-powered insights.

Best forAgencies scaling client reporting
DifferentiatorUnified data hub with scalable templates and AI-powered insights.
ProofTrusted by 1,000+ agencies; claims of saving 100 hours/month.
Explore Whatagraph
Pro fromfrom €699/mo
8.8 Zekai
Scalable Client Reporting
AI for General (Professional Services)
Ease of Use
8.8
Accuracy
9.2
Value
7.8
Time Saving
9.5
1,000+Users
8.8/10Zekai Score
AI-PoweredData ConsolidationWhite-Label ReportsAutomated ReportingFor Agencies
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Hand-scored by Zekai

Top AI for General (Professional Services) picks

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⚡ Quick answer

For professional services firms, Whatagraph is a top-tier AI tool for scaling marketing reporting. It automates data collection from over 50 sources into a single, reliable hub, allowing agencies to create white-labeled client reports in minutes, not days. Its AI features, like Whatagraph IQ, provide instant performance summaries, saving billable hours and enabling teams to focus on strategy.

CategoryMarketing Intelligence & Reporting
Best ForAgencies scaling client reporting
Price From€699/mo
Free14-day trial
DifferentiatorUnified data hub with scalable templates and AI-powered insights.
ProofTrusted by 1,000+ agencies; claims of saving 100 hours/month.
Rating4.4/5
📖 About Whatagraph
How It Works

Your workflow, automated

1
Connect Data Sources
Connect all your client marketing accounts from a library of 50+ integrations, including Google Ads, Facebook Ads, and LinkedIn.
2
Build Your Report
Choose from a gallery of pre-made templates or build a custom dashboard from scratch, defining your key metrics once.
3
Customize & Automate
Apply white-label branding, then schedule automated report delivery via email or Slack to keep clients and stakeholders informed.
Ready to automate your workflow with Whatagraph?
Explore Whatagraph →
Real Impact

Before & After

❌ Before

Manually pulling data from dozens of platforms into spreadsheets for client reports.

Weeks of manual reporting
✅ After

Automated, scalable, white-labeled reports generated from a single source of truth.

Reports in minutes
Social Proof

Trusted by 1,000+

1,000+ professionals using this tool
Ease of Use
8.8
Accuracy
9.2
Value
7.8
Time Saving
9.5

"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer."

Kim S., Digital Marketing Specialist · June 2026

"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow."

Lars M., Co-Founder · May 2026

"Whatagraph is easy to use, visually attractive, and much smoother than Looker Studio. However, getting our most complex, blended data sources configured initially required assistance from their support team."

Stef O., Quality Manager · April 2026

"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting."

Danielle R., Director of Implementation & Support · March 2026
1,000+ professionals are already using this tool.
See Plans & Pricing →
Connects With

Works with your existing stack

Facebook Ads Google Ads Google My Business Google Sheets Instagram Klaviyo LinkedIn Ads StackAdapt BigQuery Looker Studio 50+ More Integrations
Setup complexity: Moderate
Whatagraph is a marketing intelligence platform designed for professional services firms and agencies to automate and scale client reporting. It consolidates data from over 50 marketing sources into a single, governed hub, enabling consistent metrics across all reports, dashboards, and AI tools. This allows your team to stop manually chasing numbers and focus on delivering strategic value to clients.
Comparison

How it compares

Whatagraph vs. Funnel.io: Both tools excel at marketing data aggregation. Choose Whatagraph if your primary goal is an all-in-one platform for creating and delivering white-labeled client reports with built-in visualization and AI summaries. Its template-based system is ideal for agencies scaling client services. Choose Funnel.io if you need a more powerful, standalone data pipeline to clean, map, and feed data into a separate BI tool like Looker Studio or Tableau, and you have the resources to manage that separate visualization layer.

You need a free or lower-cost reporting solution (e.g., Looker Studio).
You require more granular data extraction without a full reporting suite (e.g., Supermetrics).
Your primary need is a simple, less scalable dashboard tool for a smaller number of clients (e.g., Databox).
The decision

Is it worth it?

Return on investment
By automating data collection and report creation, an agency can save up to 100 hours per month, potentially justifying the €699/mo starting price through recovered billable time alone.
Built for
Digital marketing agencies, consultants, and in-house marketing teams within professional services firms responsible for client reporting and performance analysis.
Effort to adopt
Moderate
Compliance
Offers an EU Data Center option. See vendor's Privacy Policy and Security Policy for details on GDPR. Other compliance postures not publicly documented — verify with vendor.
Who It's For

Why General (Professional Services) choose this tool

🎯
Built for
Best for professional services teams needing to automate and scale multi-channel marketing reporting for a growing client base.
In-Depth Overview
For professional services firms managing multiple client accounts, Whatagraph eliminates the chaotic, time-consuming process of manual reporting. Instead of juggling spreadsheets and disparate platform logins, you establish a single source of truth for all marketing data. The platform's core strength lies in scalability; its templating system allows you to add a new client or market 'in one sitting, not a week of dashboard rebuilds.' This is crucial for growing agencies. Trusted by over 1,000 agencies, Whatagraph provides robust white-labeling features, ensuring every report and dashboard aligns with your firm's branding. The recent addition of Whatagraph IQ introduces AI-powered features like automated performance summaries and a chat interface for asking data questions in plain language. Case studies prove the value, with one agency, Maatwerk Online, reporting 100 hours saved per month. By centralizing data governance and automating report creation, Whatagraph frees up your team to focus on high-value strategic analysis rather than low-value data wrangling.

Key Use Cases

📈
Automate and Scale Client Reporting Across Dozens of Accounts
Agency Account Director
Consolidate all client marketing data from Google Ads, Facebook, and LinkedIn into a single dashboard. Use templates to instantly create and customize white-labeled performance reports, eliminating weeks of manual data pulling and spreadsheet work.
100 hours saved per month
✓ Pros
Consolidates 50+ marketing sources into one platform
Saves significant time on manual reporting (up to 100 hours/month claimed)
Scalable templates enable rapid setup for new clients and markets
Strong white-labeling and branding capabilities for professional reports
AI-powered features (IQ) for quick summaries and data queries
· Cons
Premium pricing starting at €699/mo may be prohibitive for smaller firms
Key enterprise features (API, BigQuery transfer) require the top-tier 'Prime' plan
The 'source credit' system can be confusing for new users
Some advanced integrations are only available on the custom Prime plan
⚡ Editorial Verdict

Whatagraph excels at unifying marketing data into scalable, white-labeled reports, saving agencies significant time and manual effort. Its AI features offer quick, valuable insights, but the platform is a premium investment. Key features like API access and BigQuery transfers are locked behind the highest-tier custom plan, making the entry-level offering powerful but not all-encompassing.

Questions & Answers

Frequently asked questions

What is Whatagraph used for?

+
Whatagraph is a marketing intelligence platform used by agencies and brands to connect all their marketing data sources, automate performance reporting, and create custom, white-labeled dashboards for clients and internal teams.

How does Whatagraph's pricing work?

+
Whatagraph offers two main paid plans, 'Max' and 'Prime', priced based on the number of data source credits needed. The Max plan starts from €699/month (billed annually) for 50+ source credits. A 14-day free trial of the Max plan is available.

What is the difference between the Max and Prime plans?

+
The Max plan includes core features like advanced integrations, white-labeling, and a dedicated success manager. The Prime plan is for high-volume needs and adds premium integrations, custom domains, API access, and priority support.

Can I use my own branding on reports?

+
Yes, Whatagraph offers extensive white-labeling features on its paid plans, allowing you to customize reports and dashboards with your agency's logo, colors, and even a custom domain on the Prime plan.

Is Whatagraph suitable for an agency in the UK?

+
Yes, Whatagraph is well-suited for UK agencies. It supports currency conversion for financial metrics and offers an EU-based data center, which can be beneficial for GDPR compliance when handling client data.

Can Whatagraph help my US-based firm manage international client data?

+
Yes, the platform is designed for multi-location and multi-market reporting. Features like currency conversion and the ability to group data sources by region make it effective for US firms managing clients with an international presence.

Last reviewed:

Plans & Pricing

Start today

Enterprise
Pricing on request
Tailored for teams and large organisations.
Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Free guide

Take it with you

Getting Started with Whatagraph for Agency Reporting
  • **Why Manual Reporting Fails:** Understand the time-sinks and error risks of spreadsheet-based reporting.
  • **The 'Single Source of Truth' Advantage:** Learn how a unified data hub ensures consistency.
  • **Connecting Your First Data Sources:** Link Google Ads, Facebook Ads, and LinkedIn in minutes.
  • **Using Templates for Rapid Report Creation:** Clone a master report for new clients instantly.
  • **White-Labeling for Professional Polish:** Add your agency's logo and brand colors to every report.
+4 more steps inside the guide
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AI Directory

About Whatagraph

Full Description

Whatagraph is a marketing intelligence platform designed for professional services firms and agencies to automate and scale client reporting. It consolidates data from over 50 marketing sources into a single, governed hub, enabling consistent metrics across all reports, dashboards, and AI tools. This allows your team to stop manually chasing numbers and focus on delivering strategic value to clients.

Editorial Verdict

Whatagraph excels at unifying marketing data into scalable, white-labeled reports, saving agencies significant time and manual effort. Its AI features offer quick, valuable insights, but the platform is a premium investment. Key features like API access and BigQuery transfers are locked behind the highest-tier custom plan, making the entry-level offering powerful but not all-encompassing.

Last reviewed:
Disclaimer
Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Whatagraph unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →
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