Automate marketing data reporting to scale client services and prove ROI without the manual busywork.
Connect 50+ sources into a single source of truth for all your client dashboards, reports, and AI-powered insights.
What is Whatagraph?
Whatagraph: Automate marketing data reporting to scale client services and prove ROI without the manual busywork. Paid, from €699. Zekai's independent review scores it 8 out of 10. Best for agencies scaling client reporting.
Zekai Verdict
- What is it?
- Whatagraph is a marketing intelligence platform designed for professional services firms and agencies to automate and scale client reporting.
- Best for
- Best for professional services teams needing to automate and scale multi-channel marketing reporting for a growing…
- Not ideal for
- Premium pricing starting at €699/mo may be prohibitive for smaller firms
- Price
- €699
- Zekai Score
- 8/10
Top AI for General (Professional Services) picks
See all 120 AI tools for Consultants →For professional services firms, Whatagraph is a top-tier AI tool for scaling marketing reporting. It automates data collection from over 50 sources into a single, reliable hub, allowing agencies to create white-labeled client reports in minutes, not days. Its AI features, like Whatagraph IQ, provide instant performance summaries, saving billable hours and enabling teams to focus on strategy.
Your workflow, automated
Before & After
Manually pulling data from dozens of platforms into spreadsheets for client reports.
Weeks of manual reportingAutomated, scalable, white-labeled reports generated from a single source of truth.
Reports in minutesPrompts for Consultants
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Whatagraph integrations
Best Whatagraph alternatives
Whatagraph vs. Funnel.io: Both tools excel at marketing data aggregation. Choose Whatagraph if your primary goal is an all-in-one platform for creating and delivering white-labeled client reports with built-in visualization and AI summaries. Its template-based system is ideal for agencies scaling client services. Choose Funnel.io if you need a more powerful, standalone data pipeline to clean, map, and feed data into a separate BI tool like Looker Studio or Tableau, and you have the resources to manage that separate visualization layer.
Is Whatagraph worth it?
Why General (Professional Services) choose this tool
Key Use Cases
Whatagraph excels at unifying marketing data into scalable, white-labeled reports, saving agencies significant time and manual effort. Its AI features offer quick, valuable insights, but the platform is a premium investment. Key features like API access and BigQuery transfers are locked behind the highest-tier custom plan, making the entry-level offering powerful but not all-encompassing.
Frequently asked questions
What is Whatagraph used for?
How does Whatagraph's pricing work?
What is the difference between the Max and Prime plans?
Can I use my own branding on reports?
Is Whatagraph suitable for an agency in the UK?
Can Whatagraph help my US-based firm manage international client data?
Last reviewed:
Whatagraph pricing and plans
Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.
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Take it with you
- Why Manual Reporting Fails: Understand the time-sinks and error risks of spreadsheet-based reporting.
- The 'Single Source of Truth' Advantage: Learn how a unified data hub ensures consistency.
- Connecting Your First Data Sources: Link Google Ads, Facebook Ads, and LinkedIn in minutes.
- Using Templates for Rapid Report Creation: Clone a master report for new clients instantly.
- White-Labeling for Professional Polish: Add your agency's logo and brand colors to every report.
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About Whatagraph
Full Description
Whatagraph is a marketing intelligence platform designed for professional services firms and agencies to automate and scale client reporting. It consolidates data from over 50 marketing sources into a single, governed hub, enabling consistent metrics across all reports, dashboards, and AI tools. This allows your team to stop manually chasing numbers and focus on delivering strategic value to clients.
Editorial Verdict
Whatagraph excels at unifying marketing data into scalable, white-labeled reports, saving agencies significant time and manual effort. Its AI features offer quick, valuable insights, but the platform is a premium investment. Key features like API access and BigQuery transfers are locked behind the highest-tier custom plan, making the entry-level offering powerful but not all-encompassing.
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