Updated 13 Nov 2026 · prices read on vendor pages

13 best Apollo.io alternatives in 2027

Reviewed by Mehmet Elmicenni, founder of Zekai•Prices checked 13 Nov 2026•How we check

The short answer

The best Apollo.io alternatives in 2027 are ZoomInfo (best overall), Hunter (best free plan: 50 credits a month) and OpenOutreach (best open source, GPL-3.0). Apollo.io itself starts at $49/mo. Zekai checked these prices on vendor pages on 13 Nov 2026; 10 more are compared below, including 4 with a free plan and 3 open source.

Open the Zekai Cost Finder Get price alerts

Best overallSee in table →

ZoomInfo

Sold by quote only; no public price on zoominfo.com.

8.5

Best free planSee in table →

Hunter

$34/mo billed yearly · free plan

7.7

Best open sourceSee in table →

OpenOutreach

Free to self-host · GPL-3.0

7.3

13alternatives compared

5with a free plan

4open source

$34/mo billed yearlycheapest paid · Hunter

$49/moApollo.io starts at

01 · Zekai Price Ledger

Which Apollo.io alternatives are worth it in 2027?

The Apollo.io alternatives worth considering in 2027 are ZoomInfo for enterprise data, UpLead and Lusha for credit-based contact lookups, Cognism for mobile-verified data, Hunter for email finding, Clay for waterfall enrichment and Snov.io for finder plus outreach. Apollo.io is the only one here that also bundles email sequences by default.

Zekai Cost Finder · team1 person

Tool	Type	Starting price	Free plan limit	Best for	Cost for your team	Checked
Apollo.ioThe tool you are replacing	You are here	$49/moBasic, monthly (from the pricing page's offer data; seat and annual basis not stated)	Gmail connections only; pooled credits	Contact database with built-in email sequences	—	11 Nov 2026	Pricing ↗
ZoomInfo Zekai score 8.5Best overall	Paid	Sold by quote only; no public price on zoominfo.com.Professional; no dollar price published (quote only)	No free plan	Enterprise sales, marketing and talent data	—	13 Nov 2026	Pricing ↗
UpLead Zekai score 8.3	Paid	$99/moEssentials, monthly ($74 billed yearly)	No free plan	Pay-by-credit contact data with a short trial	—	11 Nov 2026	Pricing ↗
Lusha Zekai score 6.8	Free	Free plan; paid price not publishedStarter, Pro and Premium set by a credit slider; prices not readable	40 credits a month	Browser-extension contact lookups	$0	11 Nov 2026	Pricing ↗
Cognism Zekai score 8.0	Paid	Not checkedStandard and Pro; quote only	No free plan	Seat-based data with intent and mobile verification	—	11 Nov 2026	Pricing ↗
Seamless.ai Zekai score 6.4	Paid	Not checkedFree trial and Seamless Pro; prices not readable	No free plan	Real-time contact search with a free trial	—	11 Nov 2026	Pricing ↗
LeadIQ Zekai score 7.5	Free	Free plan; paid price not publishedPro from a credit selector; prices not readable	1 user, 50 credits	Prospecting capture feeding your CRM	$0	11 Nov 2026	Pricing ↗
Hunter Zekai score 7.7Best free plan	Free plan + paid	$34/mo billed yearlyStarter, billed annually ($49 monthly)	50 credits, 1 email account a month	Email finder and verifier on a free plan	—	11 Nov 2026	Pricing ↗
Clay Zekai score 9.1	Free plan + paid	$185/moLaunch, monthly ($167 billed yearly)	100 data credits, 500 actions a month	Waterfall enrichment across many data providers	—	11 Nov 2026	Pricing ↗
Snov.io Zekai score 7.6Cheapest paid	Free plan + paid	$39/moStarter, monthly ($29.25 billed yearly)	50 credits, 100 recipients a month	Email finder with outreach on a free tier	—	11 Nov 2026	Pricing ↗
OpenOutreach Zekai score 7.3Best open source	Open source	Free (self-hosted)	No limit, self-hosted (GPL-3.0)	Self-hosted lead discovery from a product description	$0	14 Nov 2026	Code ↗
Prospex (business-leads-ai-automation) Zekai score 6.6	Open source	Free (self-hosted)	No limit, self-hosted (AGPL-3.0)	Local business leads scraped from Google Maps	$0	14 Nov 2026	Code ↗
Sellbird (formerly Harvey) Zekai score 7.5	Open source	Free (self-hosted)	No limit, self-hosted (AGPL-3.0)	Agent that finds, verifies and emails prospects	$0	14 Nov 2026	Code ↗
Google Maps Scraper Zekai score 8.3	Open source	Free (self-hosted)	No limit, self-hosted (MIT)	Free Google Maps business data and emails	$0	14 Nov 2026	Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

Price alert

Know first when Apollo.io or an alternative changes price

One email when a price or free plan on this page changes, plus The AI Briefing. Unsubscribe any time.

Alternatives Spotlight

Your tool here

One labelled card beside this table, outside the ranking.

Advertise here

For vendors

Is one of these tools yours?

Claim your listing to correct prices and free-plan limits.

Claim your tool

02 · Free plan

Is there a free version of Apollo.io?

Yes. Apollo.io has a Free plan for light use that connects Gmail accounts only, with credits pooled across the team and reset each billing cycle without rollover. The pricing page does not state a credit or send cap for the free plan, so check your account.

Source: Apollo.io pricing page, read 11 Nov 2026.

Free$0

Gmail connections only; pooled credits

Paid from$49/mo

Basic, monthly (from the pricing page's offer data; seat and annual basis not stated)

03 · Free alternatives

What are the best free Apollo.io alternatives?

The best free Apollo.io alternative is Hunter, whose free plan gives 50 credits a month, one connected email account and 500 recipients per sequence. Clay's free plan adds 100 data credits and 500 actions a month, and Lusha gives 40 credits. LeadIQ gives 50 credits for one user.

Lusha

Free

40 credits a month

vs Apollo.io →Zekai review

LeadIQ

Free

1 user, 50 credits

vs Apollo.io →Zekai review

Hunter

Best free planFree plan + paid

50 credits, 1 email account a month

Paid from $34/mo billed yearly

vs Apollo.io →Zekai review

Clay

Free plan + paid

100 data credits, 500 actions a month

Paid from $185/mo

vs Apollo.io →Zekai review

Snov.io

Cheapest paidFree plan + paid

50 credits, 100 recipients a month

Paid from $39/mo

vs Apollo.io →Zekai review

04 · Open source

What are the best open-source Apollo.io alternatives?

The open-source Apollo.io alternatives are OpenOutreach (GPL-3.0), Sellbird (AGPL-3.0), Prospex (AGPL-3.0) and Google Maps Scraper (MIT). Each finds leads you can contact, but none ships a contact database like Apollo's, so data quality depends on the sources and keys you connect, and you run the server yourself.

OpenOutreach

GPL-3.0★ 3.7k GitHub stars · 13 Nov 2026

To self-host: Python command-line tool installed with uv; needs an LLM API key, a BetterContact key (free account has 40 credits) for lead and email lookup, and a mailbox app password.

Commercial use: Yes; GPL-3.0 means sharing source if you distribute a modified version.
Runs on: Any machine that runs Python with uv; a Docker image exists for servers.
Setup: Moderate · Needs an LLM key, a BetterContact key and a mailbox app password.
Last commit: 13 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

Prospex (business-leads-ai-automation)

AGPL-3.0★ 244 GitHub stars · 13 Nov 2026

To self-host: Docker Compose for PostgreSQL 16 and Redis 7, Node.js 20 and pnpm 9 for development, and an OpenAI-compatible LLM (OpenAI, OpenRouter or local Ollama).

Commercial use: Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on: Docker host for PostgreSQL 16 and Redis 7; an OpenAI-compatible LLM.
Setup: Moderate · Docker Compose for the databases, Node.js 20 and pnpm 9 to develop.
Last commit: 5 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

Sellbird (formerly Harvey)

AGPL-3.0★ 5.4k GitHub stars · 13 Nov 2026

To self-host: Python 3.11+ app on your own machine; thinks through the Claude Code or Codex CLI on your existing plan, and sends from a Gmail, Microsoft 365 or SMTP mailbox.

Commercial use: Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on: Your own computer with Python 3.11 or newer; no GPU needed.
Setup: Moderate · Python install, a signed-in Claude or Codex CLI, and a sending mailbox.
Last commit: 10 Nov 2026

Last release 6 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

Google Maps Scraper

MIT★ 8k GitHub stars · 13 Nov 2026

To self-host: Run it with one Docker command or a downloaded binary; large crawls need more CPU and RAM and usually your own proxies to avoid blocks.

Commercial use: Yes (MIT).
Runs on: Docker or a prebuilt binary on Windows, macOS or Linux.
Setup: Easy · One docker run command, or download the binary and run it.
Last commit: 8 Nov 2026

Last release 8 Nov 2026

Zekai open-source page Source code ↗Managed hosting slot

05 · Side by side

How does Apollo.io compare with each alternative?

Apollo.io pools credits per team and bundles sequences with its database. ZoomInfo and Cognism sell by quote; UpLead and Lusha sell credit packs; Hunter and Snov.io centre on email finding; LeadIQ captures contacts into a CRM; Clay chains providers. Each card below states the specific difference.

Apollo.io vs ZoomInfo

Best overallPaidSold by quote only; no public price on zoominfo.com.8.5

The differenceSells separate Sales, Marketing and Talent packages by quote only, with ABM Enterprise listing 150K included credits; the page publishes no dollar prices and shows no free plan.

Switch to ZoomInfo ifyou need enterprise-scale intent and ABM data across sales and marketing and will buy by quote

Stay with Apollo.io ifyou want published self-serve prices and a free plan to start

Pros

Extensive and highly accurate B2B contact and company database.
AI surfaces high-value intent signals like tech changes and hiring surges.

Cons

Pricing is not public and is considered a premium investment.
The sheer volume of data and features can present a steep learning curve.

Pros and cons from the Zekai review of ZoomInfo · Verdict: Premium B2B Intelligence Leader

Visit ZoomInfo Read the Zekai review Price alert

Apollo.io vs UpLead

Paid$99/mo · checked 11 Nov 20268.3

The differencePlans are fixed credit packs, 170 a month on Essentials and 400 on Plus, with extra credits at $0.60 and $0.50; the trial gives 5 credits over 7 days.

Switch to UpLead ifyou want a small monthly credit pack and per-credit top-ups without a seat-based plan

Stay with Apollo.io ifyou want email sequencing in the same product and a permanent free plan

Pros

Industry-leading 95% data accuracy guarantee reduces bounce rates.
Real-time verification ensures contact data is fresh when you need it.

Cons

Credit-based system can become costly for very high-volume prospecting.
Advanced features like Intent Data and API access are locked in the top-tier plan.

Pros and cons from the Zekai review of UpLead · Verdict: High-Accuracy B2B Prospecting

Visit UpLead Read the Zekai review Price alert

Apollo.io vs Lusha

FreeFree plan; paid price not published6.8

The differenceFree plan gives 40 credits a month, spending 1 per verified email and 5 per phone number; on monthly plans unused credits roll over up to twice the plan limit.

Switch to Lusha ifyou mostly look up individual emails and phone numbers from a browser extension

Stay with Apollo.io ifyou want to build large lists and run sequences from one account

Pros

Provides verified B2B contact and company data.
Enriches CRM data and identifies buying signals.

Cons

No clear pricing information available on the pricing page.
Primarily focused on B2B data, may not suit other needs.

Pros and cons from the Zekai review of Lusha · Verdict: Contact vendor for info

Visit Lusha Read the Zekai review Price alert

Apollo.io vs Cognism

PaidNot checked8.0

The differenceSells Standard and Pro plans with 5 seats each by quote, where 1 credit reveals one contact; Pro adds intent data and on-demand mobile verification.

Switch to Cognism ifyou need verified mobile numbers and intent data and will negotiate a seat-based contract

Stay with Apollo.io ifyou prefer published prices and a free tier

Pros

Specializes in high-quality, compliant European B2B data.
Phone-verified mobiles can lead to up to 3x higher connect rates.

Cons

Pricing is not public and requires engaging with sales for a custom quote.
Optimized for teams of 5+ salespeople, potentially making it a high investment for smaller teams.

Pros and cons from the Zekai review of Cognism · Verdict: Premium European B2B Data.

Visit Cognism Read the Zekai review Price alert

Apollo.io vs Seamless.ai

PaidNot checked6.4

The differenceOffers a free trial and one paid tier, Seamless Pro, per its pricing page description; plan details load only in the browser, so limits are not readable here.

Switch to Seamless.ai ifyou want a trial-first search tool with a single paid tier to keep things simple

Stay with Apollo.io ifyou want a documented free plan and sequencing built in

Pros

Real-time data search ensures higher accuracy than static databases.
Generous free tier with 50 credits to test the platform.

Cons

Full pricing for paid plans is not public and requires a sales demo.
The wide range of features can present a learning curve for new users.

Pros and cons from the Zekai review of Seamless.ai · Verdict: Real-time lead engine.

Visit Seamless.ai Read the Zekai review Price alert

Apollo.io vs LeadIQ

FreeFree plan; paid price not published7.5

The differenceFree plan is limited to 1 user and 50 credits; Pro is bought through a credit selector with a 25% annual discount and Enterprise lists up to 5 users.

Switch to LeadIQ ifyou capture contacts while browsing and push them into your CRM rather than run sequences

Stay with Apollo.io ifyou want a bigger free pool and email sequences in the same tool

Pros

Saves hundreds of hours per quarter on manual prospecting
Proven ROI with case studies showing millions in generated pipeline

Cons

Pricing is transparent with clear plans available on the website.
Contact data accuracy is high but not always 100% perfect

Pros and cons from the Zekai review of LeadIQ · Verdict: Efficient Prospecting, Integrated Workflow

Visit LeadIQ Read the Zekai review Price alert

Apollo.io vs Hunter

Best free planFree plan + paid$34/mo billed yearly · checked 11 Nov 20267.7

The differenceFree plan gives 50 credits a month, 1 connected email account and 500 recipients per sequence; Starter raises credits to 2,000 a month.

Switch to Hunter ifyou mainly need to find and verify emails and want a usable free plan

Stay with Apollo.io ifyou need phone numbers, a large filterable database and call recording

Pros

All-in-one platform for finding, verifying, and outreach
High accuracy in email finding and verification

Cons

Credit-based system can become costly for high-volume teams
Free plan has tight limits (50 credits/month)

Pros and cons from the Zekai review of Hunter · Verdict: Find emails, send outreach.

Visit Hunter Read the Zekai review Price alert

Apollo.io vs Clay

Free plan + paid$185/mo · checked 11 Nov 20269.1

The differenceRuns lookups through multiple data providers in sequence and lets you bring your own API keys; the free plan caps tables at 200 rows and has no phone enrichment.

Switch to Clay ifyou want to chain several data providers and your own keys into one enrichment table

Stay with Apollo.io ifyou want one built-in database and sequencing without assembling providers

Pros

Combines 200+ data providers, reducing reliance on a single source.
AI Claygents automate deep research tasks previously done manually.

Cons

Steeper learning curve compared to all-in-one lead gen tools.
Credit-based pricing can be unpredictable for heavy usage.

Pros and cons from the Zekai review of Clay · Verdict: Powerful GTM Automation

Visit Clay Read the Zekai review Price alert

Apollo.io vs Snov.io

Cheapest paidFree plan + paid$39/mo · checked 11 Nov 20267.6

The differenceStarter gives 1,000 credits and 5,000 recipients a month; the renewing Trial plan gives 50 credits and lacks bulk search, export and API access.

Switch to Snov.io ifyou want a smaller email finder plus outreach with credits and recipients priced together

Stay with Apollo.io ifyou need a phone-number and filter-rich contact database as the main product

Pros

All-in-one platform combines multiple sales tools into one workflow.
Strong LinkedIn integration for sourcing high-quality leads.

Cons

LinkedIn automation is a separate paid add-on, not included in base plan pricing.
The sheer number of features can be overwhelming for new users.

Pros and cons from the Zekai review of Snov.io · Verdict: Unified Sales Outreach Platform

Visit Snov.io Read the Zekai review Price alert

Apollo.io vs OpenOutreach

Best open sourceOpen sourceFree (self-hosted)7.3

The differenceBuilds a list from your product description and has an LLM judge each candidate against your ideal customer profile with written reasons; it holds no database and relies on BetterContact for lookups.

Switch to OpenOutreach ifyou want AI-qualified lead discovery you control and can run from a command line

Stay with Apollo.io ifyou need a large owned database with filters, exports and team seats

Visit OpenOutreach Read the Zekai review Price alert

Apollo.io vs Prospex (business-leads-ai-automation)

Open sourceFree (self-hosted)6.6

The differenceScrapes Google Maps for local businesses, scores leads with an LLM and drafts outreach for email, WhatsApp, Instagram and LinkedIn, so it suits local-business lists rather than B2B job titles.

Switch to Prospex (business-leads-ai-automation) ifyou target local businesses and want to scrape and score them on your own server

Stay with Apollo.io ifyou target job titles at B2B companies and need verified contact data

Visit Prospex (business-leads-ai-automation)Read the Zekai review Price alert

Apollo.io vs Sellbird (formerly Harvey)

Open sourceFree (self-hosted)7.5

The differenceFinds local businesses free on OpenStreetMap, reads each company's own website for buying signals, verifies one email per contact and only sends to deliverable addresses after your approval.

Switch to Sellbird (formerly Harvey) ifyou sell to local businesses and want signal-based prospecting with every send approved by you

Stay with Apollo.io ifyou want a shared team database and sequences without running Python yourself

Visit Sellbird (formerly Harvey)Read the Zekai review Price alert

Apollo.io vs Google Maps Scraper

Open sourceFree (self-hosted)8.3

The differenceExtracts name, address, phone, website, rating, reviews and emails for Google Maps places into CSV or JSON through a CLI, web UI or REST API; it is a scraper, not a contact database.

Switch to Google Maps Scraper ifyou only need business details and emails from Google Maps and can run a Docker command

Stay with Apollo.io ifyou need job titles, direct dials and filters across a B2B people database

Visit Google Maps Scraper Read the Zekai review Price alert

06 · What changed

Why do people leave Apollo.io?

11 Nov 2026
Apollo's pricing FAQ says credits are pooled across the team, granted at the start of each billing cycle and expire unused, including purchased add-on credits. (source)
11 Nov 2026
Apollo's plans carry record selection limits: without one you can export up to 10,000 leads in one click, while lower plans require smaller batches. (source)
11 Nov 2026
Apollo states its plans are for internal business use only; using its data to power external products or resale needs a separate custom-priced agreement. (source)

08 · FAQ

Questions people ask about Apollo.io alternatives

What is the best alternative to Apollo.io in 2027?

ZoomInfo is the best overall Apollo.io alternative on this page (Sold by quote only; no public price on zoominfo.com.). For no cost, Hunter has a free plan (50 credits, 1 email account a month). To self-host, OpenOutreach is open source (GPL-3.0).

Is there a free version of Apollo.io?

Yes. Apollo.io has a free plan: Gmail connections only; pooled credits. Paid plans start at $49/mo, checked on 11 Nov 2026.

Is there a 100% free alternative to Apollo.io?

Yes. OpenOutreach, Prospex (business-leads-ai-automation), Sellbird (formerly Harvey), Google Maps Scraper are open source and free to self-host. Lusha, LeadIQ, Hunter, Clay, Snov.io have a free plan with limits, shown in the table.

What is cheaper than Apollo.io?

Snov.io starts at $39/mo, against $49/mo for Apollo.io, as listed on each vendor's pricing page on 11 Nov 2026.

How much do Apollo.io alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 13 Nov 2026, the monthly cost is Hunter $170/mo, Snov.io $195/mo, UpLead $495/mo, against Apollo.io $245/mo for Apollo.io. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, ZoomInfo or Apollo.io?

Sells separate Sales, Marketing and Talent packages by quote only, with ABM Enterprise listing 150K included credits; the page publishes no dollar prices and shows no free plan. Choose ZoomInfo if you need enterprise-scale intent and ABM data across sales and marketing and will buy by quote. Stay with Apollo.io if you want published self-serve prices and a free plan to start.

Why are people leaving Apollo.io?

The documented reasons are: Apollo's pricing FAQ says credits are pooled across the team, granted at the start of each billing cycle and expire unused, including purchased add-on credits (11 Nov 2026); Apollo's plans carry record selection limits: without one you can export up to 10,000 leads in one click, while lower plans require smaller batches (11 Nov 2026). Each is sourced in the section above.

What is better than Apollo.io?

ZoomInfo and Cognism go further on enterprise and mobile-verified data but are sold by quote. Hunter and Snov.io are simpler for email finding, and Clay suits chained enrichment. Apollo.io stays ahead when you want a database and sequences in one subscription.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as Apollo.io are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copy Markdown copy

1 · Same job onlyEvery alternative does the same task as Apollo.io; tools for other jobs are left out.

2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.

Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score

3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.

Change log

11 Nov 2026
Page rebuilt on v6; all prices re-read on vendor pages.
13 Nov 2026
Missing prices re-read on vendor pages.
13 Nov 2026
Open-source options expanded; each now shows licence, commercial use, hardware and setup.

13 best Apollo.io alternatives in 2027

ZoomInfo

Hunter

OpenOutreach

Which Apollo.io alternatives are worth it in 2027?

Know first when Apollo.io or an alternative changes price

Your tool here

Is one of these tools yours?

Is there a free version of Apollo.io?

What are the best free Apollo.io alternatives?

Lusha

LeadIQ

Hunter

Clay

Snov.io

What are the best open-source Apollo.io alternatives?

OpenOutreach

Prospex (business-leads-ai-automation)

Sellbird (formerly Harvey)

Google Maps Scraper

How does Apollo.io compare with each alternative?

Apollo.io vs ZoomInfo

Apollo.io vs UpLead

Apollo.io vs Lusha

Apollo.io vs Cognism

Apollo.io vs Seamless.ai

Apollo.io vs LeadIQ

Apollo.io vs Hunter

Apollo.io vs Clay

Apollo.io vs Snov.io

Apollo.io vs OpenOutreach

Apollo.io vs Prospex (business-leads-ai-automation)

Apollo.io vs Sellbird (formerly Harvey)

Apollo.io vs Google Maps Scraper

Why do people leave Apollo.io?

More comparisons for B2B lead database / prospecting

Questions people ask about Apollo.io alternatives

What is the best alternative to Apollo.io in 2027?

Is there a free version of Apollo.io?

Is there a 100% free alternative to Apollo.io?

What is cheaper than Apollo.io?

How much do Apollo.io alternatives cost for a team of 5?

Which is better, ZoomInfo or Apollo.io?

Why are people leaving Apollo.io?

What is better than Apollo.io?

How did Zekai check this page?