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Updated 13 Nov 2026 · prices read on vendor pages

13 best ZoomInfo alternatives in 2027

Mehmet ElmicenniReviewed by Mehmet Elmicenni, founder of Zekai•Prices checked •How we check

The short answer

The best ZoomInfo alternatives in 2027 are Apollo.io (best overall, $49/user/mo billed yearly), Hunter.io (best free plan) and OpenOutreach (best open source, GPL-3.0). ZoomInfo: Sold by quote only; no public price on zoominfo.com. Zekai checked these prices on vendor pages on 13 Nov 2026; 10 more are compared below, including 4 with a free plan and 3 open source.

13alternatives compared
6with a free plan
4open source
$15/mocheapest paid · LeadIQ
Sold by quote only; no public price on zoominfo.com.ZoomInfo starts at
01 · Zekai Price Ledger

Which ZoomInfo alternatives are worth it in 2027?

ZoomInfo publishes no prices, so the useful comparison is what each rival posts. Lusha starts at $37.45 a month billed yearly, UpLead at $74, Hunter at $34, Snov.io at $29.25 and Clay at $167. Cognism and Seamless.ai also hide prices. Free plans exist at Hunter, Lusha, Apollo and LeadIQ.

ToolTypeStarting priceFree plan limitBest forCost for your teamChecked
ZoomInfo logo
ZoomInfoThe tool you are replacing
You are here
Sold by quote only; no public price on zoominfo.com.No prices published; Professional, Copilot Advanced and Copilot Enterprise are sales-quoted
No free plan Enterprise B2B contact, company and intent data — 13 Nov 2026 Pricing ↗
Apollo.io logo
Apollo.io Zekai score 8.9Best overall
Free plan + paid
$49/user/mo billed yearlyBasic, billed yearly (Professional $79, Organization $119 per seat)
900 credits per seat per year, granted monthly Prospecting data plus built-in email sequencing — 13 Nov 2026 Pricing ↗
Lusha logo
Lusha Zekai score 6.8Cheapest paid
Free plan + paid
$37.45/moStarter, $37.45/mo billed yearly (4,800 credits/yr) or $49.90/mo billed monthly (400 credits/mo), 1 seat
40 credits a month, 1 seat Solo reps buying verified emails and phones — 13 Nov 2026 Pricing ↗
Hunter.io logo
Hunter.io Zekai score 7.7Best free plan
Free plan + paid
$34/moStarter, $34/mo billed yearly or $49/mo billed monthly (2,000 credits/mo, 3 connected email accounts)
50 credits a month, 1 email account, 500 recipients per sequence Finding and verifying work emails cheaply — 13 Nov 2026 Pricing ↗
UpLead logo
UpLead Zekai score 8.3
$74/moEssentials, $74/mo billed yearly or $99/mo billed monthly (170 credits/mo)
No free plan Small teams wanting posted credit prices — 13 Nov 2026 Pricing ↗
LeadIQ logo
LeadIQ Zekai score 7.5
Free plan + paid
$15/moPro, from $15.00/mo at the 2,400 credits/yr slider step with annual billing (25% off); monthly price not read; 5 users included
1 user, 50 credits SDRs prospecting from LinkedIn in Chrome — 13 Nov 2026 Pricing ↗
Snov.io logo
Snov.io Zekai score 7.6
Free plan + paid
$29.25/moStarter, $29.25/mo billed yearly or $39/mo billed monthly (1,000 credits, 5,000 recipients)
50 credits and 100 recipients a month, renews monthly Email finder plus drip campaigns on a budget — 13 Nov 2026 Pricing ↗
Clay logo
Clay Zekai score 9.1
Free plan + paid
$167/moLaunch, $167/mo billed yearly or $185/mo billed monthly (Growth $446/mo yearly, $495/mo monthly)
6,000 actions and 1,200 data credits a year, 200 rows per table Waterfall enrichment across 150+ providers — 13 Nov 2026 Pricing ↗
Cognism logo
Cognism Zekai score 8.0
Not checkedStandard and Pro are sales-quoted; 5 seats included in each
No free plan Europe-compliant data with phone-verified mobiles — 13 Nov 2026 Pricing ↗
Seamless.ai logo
Seamless.ai Zekai score 6.4
Not checkedPrices not shown on pricing page text
No free plan Real-time contact search with a free trial — 13 Nov 2026 Pricing ↗
OpenOutreach logo
OpenOutreach Zekai score 7.3Best open source
Open source
Free (self-hosted)
No limit, self-hosted (GPL-3.0) Self-hosted lead discovery from a product description $0 14 Nov 2026 Code ↗
Open source
Free (self-hosted)
No limit, self-hosted (AGPL-3.0) Local business leads scraped from Google Maps $0 14 Nov 2026 Code ↗
Open source
Free (self-hosted)
No limit, self-hosted (AGPL-3.0) Agent that finds, verifies and emails prospects $0 14 Nov 2026 Code ↗
Google Maps Scraper logo
Google Maps Scraper Zekai score 8.3
Open source
Free (self-hosted)
No limit, self-hosted (MIT) Free Google Maps business data and emails $0 14 Nov 2026 Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of ZoomInfo?

ZoomInfo has no free plan on its pricing page. It offers a free trial on Professional, Copilot Advanced and Copilot Enterprise, but the page does not state the trial length or credit allowance. Full prices come only through a sales request, so the free trial is the only way to try it.

Source: ZoomInfo pricing page, read 13 Nov 2026.

FreeNone

No free plan on the pricing page

Paid fromSold by quote only; no public price on zoominfo.com.

No prices published; Professional, Copilot Advanced and Copilot Enterprise are sales-quoted

03 · Free alternatives

What are the best free ZoomInfo alternatives?

Hunter has the clearest free plan, 50 credits a month with 100,000 saved leads. Lusha gives 40 credits a month for 1 seat, LeadIQ 50 credits for 1 user, Snov.io 50 credits and 100 recipients, and Clay 6,000 actions a year. Apollo has a free Starter plan with no time limit; its credit cap is not shown on the pricing page.

Apollo.io logo

Apollo.io

Best overallFree plan + paid
900 credits per seat per year, granted monthly
Paid from $49/user/mo billed yearly
Lusha logo

Lusha

Cheapest paidFree plan + paid
40 credits a month, 1 seat
Paid from $37.45/mo
Hunter.io logo

Hunter.io

Best free planFree plan + paid
50 credits a month, 1 email account, 500 recipients per sequence
Paid from $34/mo
LeadIQ logo

LeadIQ

Free plan + paid
1 user, 50 credits
Paid from $15/mo
Snov.io logo

Snov.io

Free plan + paid
50 credits and 100 recipients a month, renews monthly
Paid from $29.25/mo
Clay logo

Clay

Free plan + paid
6,000 actions and 1,200 data credits a year, 200 rows per table
Paid from $167/mo
04 · Open source

What are the best open-source ZoomInfo alternatives?

Open-source ZoomInfo alternatives are OpenOutreach (GPL-3.0), Sellbird (AGPL-3.0), Prospex (AGPL-3.0) and Google Maps Scraper (MIT). None includes ZoomInfo's intent data or maintained company and contact database; they build lists from sources you connect, and you host and maintain them yourself.

OpenOutreach logo

OpenOutreach

GPL-3.0★ 3.7k GitHub stars · 13 Nov 2026
To self-host: Python command-line tool installed with uv; needs an LLM API key, a BetterContact key (free account has 40 credits) for lead and email lookup, and a mailbox app password.
Commercial use
Yes; GPL-3.0 means sharing source if you distribute a modified version.
Runs on
Any machine that runs Python with uv; a Docker image exists for servers.
Setup
Moderate · Needs an LLM key, a BetterContact key and a mailbox app password.
Last commit
13 Nov 2026
Prospex (business-leads-ai-automation) logo

Prospex (business-leads-ai-automation)

AGPL-3.0★ 244 GitHub stars · 13 Nov 2026
To self-host: Docker Compose for PostgreSQL 16 and Redis 7, Node.js 20 and pnpm 9 for development, and an OpenAI-compatible LLM (OpenAI, OpenRouter or local Ollama).
Commercial use
Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on
Docker host for PostgreSQL 16 and Redis 7; an OpenAI-compatible LLM.
Setup
Moderate · Docker Compose for the databases, Node.js 20 and pnpm 9 to develop.
Last commit
5 Nov 2026
Sellbird (formerly Harvey) logo

Sellbird (formerly Harvey)

AGPL-3.0★ 5.4k GitHub stars · 13 Nov 2026
To self-host: Python 3.11+ app on your own machine; thinks through the Claude Code or Codex CLI on your existing plan, and sends from a Gmail, Microsoft 365 or SMTP mailbox.
Commercial use
Yes; AGPL-3.0 means sharing changes if you run it as a service.
Runs on
Your own computer with Python 3.11 or newer; no GPU needed.
Setup
Moderate · Python install, a signed-in Claude or Codex CLI, and a sending mailbox.
Last commit
10 Nov 2026
Last release 6 Nov 2026
Google Maps Scraper logo

Google Maps Scraper

MIT★ 8k GitHub stars · 13 Nov 2026
To self-host: Run it with one Docker command or a downloaded binary; large crawls need more CPU and RAM and usually your own proxies to avoid blocks.
Commercial use
Yes (MIT).
Runs on
Docker or a prebuilt binary on Windows, macOS or Linux.
Setup
Easy · One docker run command, or download the binary and run it.
Last commit
8 Nov 2026
Last release 8 Nov 2026
05 · Side by side

How does ZoomInfo compare with each alternative?

ZoomInfo sells packages through sales with no printed prices. Lusha, UpLead, Hunter, Snov.io, LeadIQ and Clay post self-serve prices; Cognism and Seamless.ai do not. Apollo has a free plan and sequencing. Each row below names one concrete difference: credits, seats, free limits or data sources.

01
Apollo.io logo

ZoomInfo vs Apollo.io

Best overallFree plan + paid$49/user/mo billed yearly · checked 13 Nov 20268.9
The differenceApollo has a free Starter plan with no time limit and ships email sequencing inside the same account, while ZoomInfo sells data packages through a sales form.
Switch to Apollo.io ifyou want database access and outbound sequences in one login without waiting for a sales quote
Stay with ZoomInfo ifyour team needs ZoomInfo's buyer intent signals, buying-group filters and Copilot account summaries at enterprise scale
Pros
  • Consolidates up to five sales tools (data, outreach, dialer, etc.), saving significant cost.
  • Powerful AI-driven automation for prospecting, outreach, and deal management.
Cons
  • The all-in-one platform can be overwhelming for new users.
  • Credit limits on data and emails can be restrictive on lower-tier plans.

Pros and cons from the Zekai review of Apollo.io · Verdict: Unified Sales Intelligence Powerhouse

02
Lusha logo

ZoomInfo vs Lusha

Cheapest paidFree plan + paid$37.45/mo · checked 13 Nov 20266.8
The differenceLusha publishes self-serve prices from $37.45 a month billed yearly and charges 1 credit per verified email and 5 credits per phone number; ZoomInfo publishes no prices.
Switch to Lusha ifyou are one to five reps who want a card-payment plan with posted credit costs, not an annual sales contract
Stay with ZoomInfo ifyou need ZoomInfo's larger contact and company database or its job-posting and champion-tracking alerts
Pros
  • Provides verified B2B contact and company data.
  • Enriches CRM data and identifies buying signals.
Cons
  • No clear pricing information available on the pricing page.
  • Primarily focused on B2B data, may not suit other needs.

Pros and cons from the Zekai review of Lusha · Verdict: Contact vendor for info

03
Hunter.io logo

ZoomInfo vs Hunter.io

Best free planFree plan + paid$34/mo · checked 13 Nov 20267.7
The differenceHunter's Free plan gives 50 credits a month and 100,000 saved leads, and paid tiers start at $34 a month billed yearly; it is email-focused with no direct-dial database.
Switch to Hunter.io ifyou mostly need verified work emails and a small sequence tool, and want to start on a free plan
Stay with ZoomInfo ifyou need mobile numbers, org charts or intent data that Hunter's email-first database does not carry
Pros
  • All-in-one platform for finding, verifying, and outreach
  • High accuracy in email finding and verification
Cons
  • Credit-based system can become costly for high-volume teams
  • Free plan has tight limits (50 credits/month)

Pros and cons from the Zekai review of Hunter.io · Verdict: Find emails, send outreach.

04
UpLead logo

ZoomInfo vs UpLead

$74/mo · checked 13 Nov 20268.3
The differenceUpLead posts Essentials at $99 a month billed monthly or $74 billed yearly with 170 credits a month, and extra credits at $0.60 each.
Switch to UpLead ifyou want a published per-credit price and a short trial before committing, with a few hundred contacts a month
Stay with ZoomInfo ifyou pull thousands of contacts a month, where UpLead's 170 and 400 monthly credit tiers run out quickly
Pros
  • Industry-leading 95% data accuracy guarantee reduces bounce rates.
  • Real-time verification ensures contact data is fresh when you need it.
Cons
  • Credit-based system can become costly for very high-volume prospecting.
  • Advanced features like Intent Data and API access are locked in the top-tier plan.

Pros and cons from the Zekai review of UpLead · Verdict: High-Accuracy B2B Prospecting

05
LeadIQ logo

ZoomInfo vs LeadIQ

Free plan + paid$15/mo · checked 13 Nov 20267.5
The differenceLeadIQ's Pro starts at $15 a month for up to 5 users at the smallest credit step, with a 30-day free trial, plus a Chrome extension for prospecting from Sales Navigator.
Switch to LeadIQ ifyou are a small SDR team that prospects from LinkedIn and wants a very low entry price with a 30-day trial
Stay with ZoomInfo ifyou need ZoomInfo's firmographic depth across a whole market rather than contact capture one prospect at a time
Pros
  • Saves hundreds of hours per quarter on manual prospecting
  • Proven ROI with case studies showing millions in generated pipeline
Cons
  • Pricing is transparent with clear plans available on the website.
  • Contact data accuracy is high but not always 100% perfect

Pros and cons from the Zekai review of LeadIQ · Verdict: Efficient Prospecting, Integrated Workflow

06
Snov.io logo

ZoomInfo vs Snov.io

Free plan + paid$29.25/mo · checked 13 Nov 20267.6
The differenceSnov.io combines an email finder with drip campaigns and 3 warm-up slots on Starter at $39 a month, while ZoomInfo's outreach is limited to its engagement add-ons.
Switch to Snov.io ifyou want lead finding and cold-email sending on one low-cost plan and can live without direct-dial phone data
Stay with ZoomInfo ifyour reps call prospects and rely on mobile numbers and call intelligence more than email sequences
Pros
  • All-in-one platform combines multiple sales tools into one workflow.
  • Strong LinkedIn integration for sourcing high-quality leads.
Cons
  • LinkedIn automation is a separate paid add-on, not included in base plan pricing.
  • The sheer number of features can be overwhelming for new users.

Pros and cons from the Zekai review of Snov.io · Verdict: Unified Sales Outreach Platform

07
Clay logo

ZoomInfo vs Clay

Free plan + paid$167/mo · checked 13 Nov 20269.1
The differenceClay runs waterfall enrichment across 150+ data providers and bills in actions and data credits, from $185 a month billed monthly, instead of selling one proprietary database.
Switch to Clay ifyour ops team wants to stitch several data providers together with AI research and own the workflow
Stay with ZoomInfo ifyou want one vendor's database with a ready-made search UI, not a table-and-workflow builder to maintain
Pros
  • Combines 200+ data providers, reducing reliance on a single source.
  • AI Claygents automate deep research tasks previously done manually.
Cons
  • Steeper learning curve compared to all-in-one lead gen tools.
  • Credit-based pricing can be unpredictable for heavy usage.

Pros and cons from the Zekai review of Clay · Verdict: Powerful GTM Automation

08
Cognism logo

ZoomInfo vs Cognism

Not checked8.0
The differenceCognism's Standard and Pro tiers each include 5 seats and, on Pro, on-demand verification of mobile data; like ZoomInfo it publishes no prices.
Switch to Cognism ifyou sell into Europe and want compliance-led data with five seats bundled, and accept a sales conversation either way
Stay with ZoomInfo ifyou want ZoomInfo's US-centred intent data, website visitor identification and Copilot account scoring
Pros
  • Specializes in high-quality, compliant European B2B data.
  • Phone-verified mobiles can lead to up to 3x higher connect rates.
Cons
  • Pricing is not public and requires engaging with sales for a custom quote.
  • Optimized for teams of 5+ salespeople, potentially making it a high investment for smaller teams.

Pros and cons from the Zekai review of Cognism · Verdict: Premium European B2B Data.

09
Seamless.ai logo

ZoomInfo vs Seamless.ai

Not checked6.4
The differenceSeamless.ai offers a free trial and a Seamless Pro plan and says it gives special pricing for unlimited users and bulk credits; no dollar figures are printed.
Switch to Seamless.ai ifyou want to try real-time contact search on a free trial before talking to sales about bulk credits
Stay with ZoomInfo ifyou need ZoomInfo's packaged intent, org-chart and technographic data rather than a contact search layer
Pros
  • Real-time data search ensures higher accuracy than static databases.
  • Generous free tier with 50 credits to test the platform.
Cons
  • Full pricing for paid plans is not public and requires a sales demo.
  • The wide range of features can present a learning curve for new users.

Pros and cons from the Zekai review of Seamless.ai · Verdict: Real-time lead engine.

10
OpenOutreach logo

ZoomInfo vs OpenOutreach

Best open sourceOpen sourceFree (self-hosted)7.3
The differenceBuilds a list from your product description and has an LLM judge each candidate against your ideal customer profile with written reasons; it holds no database and relies on BetterContact for lookups.
Switch to OpenOutreach ifyou want to qualify leads with your own LLM key instead of buying quote-only enterprise data
Stay with ZoomInfo ifyou need intent data, org charts and ABM coverage at enterprise scale
11
Prospex (business-leads-ai-automation) logo

ZoomInfo vs Prospex (business-leads-ai-automation)

Open sourceFree (self-hosted)6.6
The differenceScrapes Google Maps for local businesses, scores leads with an LLM and drafts outreach for email, WhatsApp, Instagram and LinkedIn, so it suits local-business lists rather than B2B job titles.
Switch to Prospex (business-leads-ai-automation) ifyou want local-business leads built on your own server with no sales call or contract
Stay with ZoomInfo ifyou need enterprise intent signals and verified data across sales and marketing teams
12
Sellbird (formerly Harvey) logo

ZoomInfo vs Sellbird (formerly Harvey)

Open sourceFree (self-hosted)7.5
The differenceFinds local businesses free on OpenStreetMap, reads each company's own website for buying signals, verifies one email per contact and only sends to deliverable addresses after your approval.
Switch to Sellbird (formerly Harvey) ifyou want a self-run prospecting loop for small local companies and no annual contract
Stay with ZoomInfo ifyou need a vendor-maintained global database with intent data and support contracts
13
Google Maps Scraper logo

ZoomInfo vs Google Maps Scraper

Open sourceFree (self-hosted)8.3
The differenceExtracts name, address, phone, website, rating, reviews and emails for Google Maps places into CSV or JSON through a CLI, web UI or REST API; it is a scraper, not a contact database.
Switch to Google Maps Scraper ifyou want raw local-business data from Google Maps without paying for a seat
Stay with ZoomInfo ifyou need curated contact and company data across industries, with compliance handled for you
06 · What changed

Why do people leave ZoomInfo?

  • ZoomInfo's pricing page shows packages (Professional, Copilot Advanced, Copilot Enterprise) with no dollar amounts; buyers must request pricing from sales. (source)

  • ZoomInfo bills in credits: each contact or company export costs one credit, deeper data costs more, and extra credits are bought separately if usage exceeds the package allotment. (source)

08 · FAQ

Questions people ask about ZoomInfo alternatives

What is the best alternative to ZoomInfo in 2027?

Apollo.io is the best overall ZoomInfo alternative on this page ($49/user/mo billed yearly). For no cost, Hunter.io has a free plan (50 credits a month, 1 email account, 500 recipients per sequence). To self-host, OpenOutreach is open source (GPL-3.0).

Is there a free version of ZoomInfo?

No. ZoomInfo has no free plan; paid plans start at Sold by quote only; no public price on zoominfo.com., checked on 13 Nov 2026.

Is there a 100% free alternative to ZoomInfo?

Yes. OpenOutreach, Prospex (business-leads-ai-automation), Sellbird (formerly Harvey), Google Maps Scraper are open source and free to self-host. Apollo.io, Lusha, Hunter.io, LeadIQ, Snov.io, Clay have a free plan with limits, shown in the table.

How much do ZoomInfo alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 13 Nov 2026, the monthly cost is LeadIQ $75/mo, Snov.io $146.25/mo, Hunter.io $170/mo. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, Apollo.io or ZoomInfo?

Apollo has a free Starter plan with no time limit and ships email sequencing inside the same account, while ZoomInfo sells data packages through a sales form. Choose Apollo.io if you want database access and outbound sequences in one login without waiting for a sales quote. Stay with ZoomInfo if your team needs ZoomInfo's buyer intent signals, buying-group filters and Copilot account summaries at enterprise scale.

Why are people leaving ZoomInfo?

The documented reasons are: ZoomInfo's pricing page shows packages (Professional, Copilot Advanced, Copilot Enterprise) with no dollar amounts; buyers must request pricing from sales (13 Nov 2026); ZoomInfo bills in credits: each contact or company export costs one credit, deeper data costs more, and extra credits are bought separately if usage exceeds the package allotment (13 Nov 2026). Each is sourced in the section above.

What are the best ZoomInfo competitors?

Apollo.io, Lusha, Cognism, UpLead, Hunter and Clay are the most common same-task options. Apollo, Lusha and Hunter have free plans; Lusha, UpLead, Hunter and Clay publish prices, while Cognism and ZoomInfo do not.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as ZoomInfo are listed, and sponsors never change the order or the scores.

1 · Same job onlyEvery alternative does the same task as ZoomInfo; tools for other jobs are left out.
2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.
Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score
3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.
Change log
  • Page rebuilt on v6; all prices re-read on vendor pages. ZoomInfo publishes none.

  • Open-source options expanded; each now shows licence, commercial use, hardware and setup.

  • Missing prices re-read on vendor pages.

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