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Updated 11 Nov 2026 · prices read on vendor pages

9 best HubSpot alternatives in 2027

Mehmet ElmicenniReviewed by Mehmet Elmicenni, founder of Zekai•Prices checked •How we check

The short answer

The best HubSpot alternatives in 2027 are Salesforce (best overall, $25/user/mo), Zoho CRM (best free plan: 3 users free) and EspoCRM (best open source, AGPL-3.0). HubSpot itself starts at $20/seat/mo. Zekai checked these prices on vendor pages on 11 Nov 2026; 6 more are compared below, including 1 with a free plan and 2 open source.

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Best overallSee in table →
Salesforce logo

Salesforce

$25/user/mo

7.9
Best free planSee in table →
Zoho CRM logo

Zoho CRM

Free plan; paid price not published · free plan

8.5
Best open sourceSee in table →
EspoCRM logo

EspoCRM

Free to self-host · AGPL-3.0

8.1
9alternatives compared
2with a free plan
3open source
$9/user/mo billed yearlycheapest paid · Freshsales
$20/seat/moHubSpot starts at
01 · Zekai Price Ledger

Which HubSpot alternatives are worth it in 2027?

Worth a look in 2027: Salesforce for enterprise depth, Pipedrive for pipeline-focused sales teams, Freshsales at a $9 annual entry price, Zoho CRM for a three-user free tier, Attio for a flexible data model, and monday CRM for board-style work. Open-source options are EspoCRM, Twenty and Relaticle. Prices were read on vendor pages on 11 November 2026.

ToolTypeStarting priceFree plan limitBest forCost for your teamChecked
HubSpot logo
HubSpotThe tool you are replacing
 You are here
$20/seat/moStarter list price, per seat; new customers $10 month-to-month or $7 annual (limited-time)
 Free for up to 2 users, 1,000 contacts All-in-one CRM with marketing and service — 11 Nov 2026 Pricing ↗
Salesforce logo
Salesforce Zekai score 7.9Best overall
$25/user/moStarter Suite, billed monthly or annually
 No free plan Enterprise CRM with deep customisation — 11 Nov 2026 Pricing ↗
Pipedrive logo
Pipedrive Zekai score 9.0
$14/seat/mo billed yearlyLite, billed annually
 No free plan Pipeline-focused CRM for small sales teams — 11 Nov 2026 Pricing ↗
Freshsales logo
Freshsales Zekai score 6.6Cheapest paid
$9/user/mo billed yearlyGrowth, billed annually
 No free plan Low-cost sales CRM from Freshworks — 11 Nov 2026 Pricing ↗
Zoho CRM logo
Zoho CRM Zekai score 8.5Best free plan
 Free
Free plan; paid price not publishedPer-user prices not shown in the page text
 Forever free for 3 users CRM inside the wider Zoho suite $0 11 Nov 2026 Pricing ↗
Attio logo
Attio Zekai score 7.7
 Free plan + paid
$35/seat/mo billed yearlyPlus, billed annually ($44 monthly); figures read from a merged page table
 3 seats, 50,000 records, 200 emails a month Flexible data-model CRM for startups — 11 Nov 2026 Pricing ↗
monday CRM Not yet reviewed by Zekai
$12/seat/mo billed yearlyBasic CRM, billed annually, minimum 3 seats
 No free plan Work-management-style CRM boards — 11 Nov 2026 Pricing ↗
EspoCRM logo
EspoCRM Zekai score 8.1Best open source
 Open source
Free (self-hosted)
 No limit, self-hosted (AGPL-3.0) Self-hosted CRM with sales automation $0 14 Nov 2026 Code ↗
Twenty logo
Twenty Zekai score 8.3
 Open source
Free (self-hosted)
 No limit, self-hosted (AGPL-3.0 (some files under a separate enterprise licence)) Developer-first open-source CRM $0 14 Nov 2026 Code ↗
Relaticle logo
Relaticle Zekai score 7.0
 Open source
Free (self-hosted)
 No limit, self-hosted (AGPL-3.0) Self-hosted CRM with an MCP server $0 14 Nov 2026 Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of HubSpot?

Yes. HubSpot's free CRM is free for up to 2 users with no credit card, and includes 1,000 contacts, 2,000 marketing email sends a month with HubSpot branding, 10 dashboards and 1 meetings link. Paid Starter seats list at $20 per month, with a limited-time $7 annual price for new customers.

Source: HubSpot pricing page, read 11 Nov 2026.

Free$0

Free for up to 2 users, 1,000 contacts

Paid from$20/seat/mo

Starter list price, per seat; new customers $10 month-to-month or $7 annual (limited-time)

03 · Free alternatives

What are the best free HubSpot alternatives?

Zoho CRM has a free edition for 3 users, and Attio's free plan covers 3 seats and 50,000 records. HubSpot itself has a free CRM for 2 users with 1,000 contacts. EspoCRM, Twenty and Relaticle cost nothing to license if you host them; Pipedrive, Salesforce, Freshsales and monday CRM offer trials rather than free plans.

Zoho CRM logo

Zoho CRM

Best free planFree
Forever free for 3 users
vs HubSpot →Zekai review
Attio logo

Attio

Free plan + paid
3 seats, 50,000 records, 200 emails a month
Paid from $35/seat/mo billed yearly
vs HubSpot →Zekai review
04 · Open source

What are the best open-source HubSpot alternatives?

EspoCRM and Relaticle are AGPL-3.0; Twenty is mostly AGPL-3.0 with some files under a commercial enterprise licence. Twenty runs with Docker Compose, Relaticle is a Laravel and Filament app with a Postgres database, and EspoCRM runs on a PHP server you manage. You carry hosting, backups and updates yourself.

EspoCRM logo

EspoCRM

AGPL-3.0★ 2k GitHub stars · Jun 2026
To self-host: Install on a PHP and database server you manage; the repo ships the application and the vendor also sells hosted cloud and extensions.
Zekai open-source pageSource code ↗Managed hosting slot
Twenty logo

Twenty

AGPL-3.0 (some files under a separate enterprise licence)★ 59.6k GitHub stars · Oct 2026
To self-host: Run with Docker Compose on your own infrastructure; the repo describes a developer-first setup with custom objects and workflows.
Zekai open-source pageSource code ↗Managed hosting slot
Relaticle logo

Relaticle

AGPL-3.0★ 1.8k GitHub stars · Oct 2026
To self-host: Laravel and Filament application with Composer and Node dependencies and a Postgres database; the repo ships Docker builds.
Zekai open-source pageSource code ↗Managed hosting slot
05 · Side by side

How does HubSpot compare with each alternative?

HubSpot Starter lists at $20 per seat per month, with a free CRM for 2 users. Freshsales starts at $9, monday CRM at $12, Pipedrive at $14, Attio Plus at $35 and Salesforce Starter Suite at $25, all per seat on annual billing except where noted. HubSpot adds credits for AI features and required onboarding fees on higher tiers.

01
Salesforce logo

HubSpot vs Salesforce

Best overall$25/user/mo · checked 11 Nov 20267.9
The differenceFive Sales Cloud editions from Starter Suite $25 to Max $550 per user per month; Agentforce for Sales is available for purchase in Core and Advanced and included in Max.
Switch to Salesforce ifyou need an enterprise CRM with a wide editions ladder and Agentforce AI agents
Stay with HubSpot ifyou want one platform that spans CRM, marketing and service with a free CRM entry point
Pros
  • Unparalleled feature depth across the entire sales cycle.
  • Powerful AI and analytics for forecasting and lead scoring.
Cons
  • Steep learning curve often requires a dedicated administrator.
  • High licensing costs can be prohibitive for smaller teams.

Pros and cons from the Zekai review of Salesforce · Verdict: The Enterprise CRM Standard

Visit SalesforceRead the Zekai reviewPrice alert
02
Pipedrive logo

HubSpot vs Pipedrive

$14/seat/mo billed yearly · checked 11 Nov 20269.0
The differenceFour plans from Lite $14 to Ultimate $79 per seat per month on annual billing, with no free plan; every plan carries a 14-day trial.
Switch to Pipedrive ifyou want a sales pipeline tool and care more about deal stages than marketing automation
Stay with HubSpot ifyou want a free CRM with marketing email and service tools on the same contact records
Pros
  • Extremely intuitive visual pipeline makes tracking deals easy.
  • AI Sales Assistant helps prioritize efforts on deals likely to close.
Cons
  • Lacks the integrated marketing and service modules of all-in-one platforms.
  • Advanced reporting and customization are reserved for higher-tier plans.

Pros and cons from the Zekai review of Pipedrive · Verdict: The Sales-First CRM

Visit PipedriveRead the Zekai reviewPrice alert
03
Freshsales logo

HubSpot vs Freshsales

Cheapest paid$9/user/mo billed yearly · checked 11 Nov 20266.6
The differenceGrowth is $9 per user per month on annual billing, below HubSpot's $20 Starter list price; Freddy AI Agent is an add-on at $49 per 100 sessions.
Switch to Freshsales ifyou want the lowest per-user list price among full CRMs and can commit to annual billing
Stay with HubSpot ifyou want AI credits and a free tier with marketing email and service tools included
Pros
  • Integrates generative AI to accelerate sales tasks.
  • Combines sales and marketing automation in one suite.
Cons
  • Pricing information is not publicly available on the main page.
  • Full omnichannel features require the more comprehensive 'Freshsales Suite'.

Pros and cons from the Zekai review of Freshsales · Verdict: AI-Powered Sales CRM

Visit FreshsalesRead the Zekai reviewPrice alert
04
Zoho CRM logo

HubSpot vs Zoho CRM

Best free planFreeFree plan; paid price not published8.5
The differenceFree edition for up to 3 users with 5,000 API calls a day, 10 custom email templates and 10 data exports; paid editions are Standard, Professional and Enterprise.
Switch to Zoho CRM ifyou already use other Zoho apps or want a free CRM seat count of three users
Stay with HubSpot ifyou want a free CRM with marketing email sends and meeting links without per-feature caps like exports
Pros
  • Combines sales, marketing, and support tools in one interface.
  • Uses AI agents (Zia) to automate lead qualification and drafting.
Cons
  • The sheer number of features can be overwhelming for new users.
  • Some specific modules may lack the depth of dedicated, best-in-class tools.

Pros and cons from the Zekai review of Zoho CRM · Verdict: Unified Sales Ecosystem

Visit Zoho CRMRead the Zekai reviewPrice alert
05
Attio logo

HubSpot vs Attio

Free plan + paid$35/seat/mo billed yearly · checked 11 Nov 20267.7
The differenceFree plan allows 3 seats, 3 objects and 50,000 records; the data model is built from custom objects, and plans meter seat and workspace AI credits.
Switch to Attio ifyou want to design your own objects and relationships instead of HubSpot's fixed contacts and deals model
Stay with HubSpot ifyou need built-in marketing email, forms and service desk without assembling those from other tools
Pros
  • Free plan for up to 3 users
  • Enrichment and email and calendar sync on every plan
Cons
  • Free allows 3 objects and 100 Ask Attio credits
  • Call intelligence and sequences need Pro

Pros and cons from the Zekai review of Attio · Verdict: Flexible AI-native CRM

Visit AttioRead the Zekai reviewPrice alert
06

HubSpot vs monday CRM

$12/seat/mo billed yearly · checked 11 Nov 2026
The differenceBasic CRM is $12 per seat on annual billing with a 3-seat minimum, and the vendor says monthly plans are not discounted; built on monday's board interface.
Switch to monday CRM ifyour team already runs projects on monday boards and wants CRM in the same workspace
Stay with HubSpot ifyou want a free CRM for one or two users with no seat minimum
Visit monday CRMPrice alert
07
EspoCRM logo

HubSpot vs EspoCRM

Best open sourceOpen sourceFree (self-hosted)8.1
The differenceAGPL-3.0 self-hosted CRM covering leads, accounts and opportunities; hosting, updates and backups are yours, in place of HubSpot's hosted free tier.
Switch to EspoCRM ifyou want to host a CRM on your own server and keep all customer data in-house
Stay with HubSpot ifyou want hosted marketing email, forms and AI features without running servers
Visit EspoCRMRead the Zekai reviewPrice alert
08
Twenty logo

HubSpot vs Twenty

Open sourceFree (self-hosted)8.3
The differenceMostly AGPL-3.0, with certain files under a commercial Enterprise licence marked in the source; designed around custom objects and code definitions for developers.
Switch to Twenty ifyou want a modern open-source CRM your developers can extend with custom objects and code
Stay with HubSpot ifyou want a ready-made marketing hub, templates and support instead of building on a codebase
Visit TwentyRead the Zekai reviewPrice alert
09
Relaticle logo

HubSpot vs Relaticle

Open sourceFree (self-hosted)7.0
The differenceAGPL-3.0 Laravel CRM that exposes an MCP interface so AI agents can read and update sales data; much smaller project than HubSpot or EspoCRM.
Switch to Relaticle ifyou run a Laravel stack and want AI agents to query and update CRM records through MCP
Stay with HubSpot ifyou need a mature product with vendor support, integrations and a hosted option
Visit RelaticleRead the Zekai reviewPrice alert
06 · What changed

Why do people leave HubSpot?

  • HubSpot's Starter plan lists at $20 per seat per month; the $10 month-to-month and $7 annual prices on its pricing page are described as limited-time offers for new customers. (source)

  • HubSpot Professional and Enterprise Service Hub seats carry required one-time onboarding fees of $1,500 and $3,500, which the displayed seat cost does not include. (source)

  • HubSpot's AI agents and features run on HubSpot Credits sold at $0.010 each; included credits reset monthly and unused credits do not roll over. (source)

  • The free CRM caps usage at 2 users, with HubSpot branding on marketing emails, meeting links and chat. (source)

08 · FAQ

Questions people ask about HubSpot alternatives

What is the best alternative to HubSpot in 2027?

Salesforce is the best overall HubSpot alternative on this page ($25/user/mo). For no cost, Zoho CRM has a free plan (Forever free for 3 users). To self-host, EspoCRM is open source (AGPL-3.0).

Is there a free version of HubSpot?

Yes. HubSpot has a free plan: Free for up to 2 users, 1,000 contacts. Paid plans start at $20/seat/mo, checked on 11 Nov 2026.

Is there a 100% free alternative to HubSpot?

Yes. EspoCRM, Twenty, Relaticle are open source and free to self-host. Zoho CRM, Attio have a free plan with limits, shown in the table.

What is cheaper than HubSpot?

Freshsales starts at $9/user/mo billed yearly, against $20/seat/mo for HubSpot, as listed on each vendor's pricing page on 11 Nov 2026.

How much do HubSpot alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 11 Nov 2026, the monthly cost is Freshsales $45/mo, monday CRM $60/mo, Pipedrive $70/mo, against HubSpot $100/mo for HubSpot. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, Salesforce or HubSpot?

Five Sales Cloud editions from Starter Suite $25 to Max $550 per user per month; Agentforce for Sales is available for purchase in Core and Advanced and included in Max. Choose Salesforce if you need an enterprise CRM with a wide editions ladder and Agentforce AI agents. Stay with HubSpot if you want one platform that spans CRM, marketing and service with a free CRM entry point.

Why are people leaving HubSpot?

The documented reasons are: HubSpot's Starter plan lists at $20 per seat per month; the $10 month-to-month and $7 annual prices on its pricing page are described as limited-time offers for new customers (11 Nov 2026); HubSpot Professional and Enterprise Service Hub seats carry required one-time onboarding fees of $1,500 and $3,500, which the displayed seat cost does not include (11 Nov 2026). Each is sourced in the section above.

What is better than HubSpot?

It depends on the job. Salesforce suits enterprise customisation, Pipedrive suits pipeline-focused sales teams, Attio suits teams that want a custom data model, and Freshsales suits budget-conscious teams.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as HubSpot are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni, founder of Zekai
Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copyMarkdown copy
1 · Same job onlyEvery alternative does the same task as HubSpot; tools for other jobs are left out.
2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.
Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score
3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.
Change log

  • Page rebuilt on v6; all prices re-read on vendor pages.

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