Attio — AI for Lead Generation & Sales Prospecting

Attio is a CRM for teams that want the data model to match how they sell. You start from email and calendar sync, records are enriched automatically, and a flexible data model lets you add objects, with custom objects on Pro. On top of that sit workflows, sequences for outreach, reporting and forecasts, and call intelligence that records and analyses meetings. The AI side includes Ask Attio, custom agents, a web agent and Universal Context, which the page says captures emails, calls and product data so agents and people work from the same facts. Examples on the page include lead enrichment and scoring, lead routing, email drafting and deal-risk alerts. It lists integrations with Slack, Gmail, Outlook, Zapier, Mailchimp, Apollo and others, plus an API, SDK and MCP. Pricing is per workspace with a seat add-on, which differs from per-seat CRMs. Free supports up to 3 users, 50,000 records and 3 objects. Plus is $40 per month billed annually for one user, and Pro, which adds call intelligence and sequences, is $100. Credits for Ask Attio and workspace actions are capped by plan, so heavy agent use can mean buying extra credits.