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Updated 14 Nov 2026 · prices read on vendor pages

11 best Attio alternatives in 2027

Mehmet ElmicenniReviewed by Mehmet Elmicenni, founder of Zekai•Prices checked •How we check

The short answer

The best Attio alternatives in 2027 are HubSpot (best overall, $20/seat/mo), Zoho CRM (best free plan: Forever free for 3 users) and Twenty (best open source, AGPL-3.0 (some parts under a separate licence)). Attio itself starts at $50/mo per workspace. Zekai checked these prices on vendor pages on 14 Nov 2026; 8 more are compared below, including 3 open source.

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Best overallSee in table →
HubSpot logo

HubSpot

$20/seat/mo · free plan

8.4
Best free planSee in table →
Zoho CRM logo

Zoho CRM

$20/user/mo · free plan

8.5
Best open sourceSee in table →
Twenty logo

Twenty

Free to self-host · AGPL-3.0 (some parts under a separate licence)

8.3
11alternatives compared
2with a free plan
4open source
$9/user/mo billed yearlycheapest paid · Freshsales
$50/mo per workspaceAttio starts at
01 · Zekai Price Ledger

Which Attio alternatives are worth it in 2027?

The main Attio alternatives are HubSpot and Pipedrive for established pipelines, Zoho CRM and Freshsales for lower per-user prices, Close for call-heavy teams, folk for relationship CRM, Copper for Google Workspace teams, and Twenty as the open-source option. Attio Plus is $50 per workspace monthly, $40 yearly.

ToolTypeStarting priceFree plan limitBest forCost for your teamChecked
Attio logo
AttioThe tool you are replacing
 You are here
$50/mo per workspacePlus, $50 per workspace billed monthly or $40 billed yearly, 1 user included; extra users $44 monthly or $35 yearly
 3 users, 50,000 records, 3 objects, 100 Ask Attio credits Flexible CRM built from email and calendar — 14 Nov 2026 Pricing ↗
HubSpot logo
HubSpot Zekai score 8.4Best overall
 Free plan + paid
$20/seat/moSales Hub Starter, $20 per seat billed monthly; the page also shows a limited-time $7 per seat price, treated here as a promo. Professional $100 monthly or $90 yearly per seat plus $1,500 one-time onboarding
 Free CRM: up to 2 users, 1,000 contacts, no time limit Free start, deep marketing and service add-ons — 14 Nov 2026 Pricing ↗
Pipedrive logo
Pipedrive Zekai score 9.0
$14/seat/mo billed yearlyLite, $14 per seat billed yearly (Growth $39, Premium $59, Ultimate $79); monthly-billed prices not shown on the page read
 No free plan Pipeline-first teams on a small budget — 14 Nov 2026 Pricing ↗
Zoho CRM logo
Zoho CRM Zekai score 8.5Best free plan
 Free plan + paid
$20/user/moStandard, $20 per user billed monthly or $14 billed yearly; Professional $35 monthly or $23 yearly
 Free edition: forever free for 3 users Cheapest full CRM for up to 3 users — 14 Nov 2026 Pricing ↗
Freshsales logo
Freshsales Zekai score 6.6Cheapest paid
$9/user/mo billed yearlyGrowth, $9 per user billed yearly (Pro $39, Enterprise $59); monthly-billed prices not read
 No free plan Phone, email and chat for SMB sales — 14 Nov 2026 Pricing ↗
Close Not yet reviewed by Zekai
$49/user/moEssentials, $49 per user billed monthly or $35 billed yearly; Solo (1 user, 10,000 leads) $19 monthly or $9 yearly
 No free plan Call-heavy outbound sales teams — 14 Nov 2026 Pricing ↗
folk Not yet reviewed by Zekai
$30/member/moStandard, $30 per member billed monthly or $24 billed yearly; Premium $48 billed yearly (monthly figure not read)
 No free plan Relationship-driven CRM for small teams — 14 Nov 2026 Pricing ↗
Copper CRM Not yet reviewed by Zekai
$29/seat/moBasic, $29 per seat billed monthly or $23 billed yearly; Professional $69 monthly or $59 yearly
 No free plan Google Workspace teams wanting simple CRM — 14 Nov 2026 Pricing ↗
Twenty logo
Twenty Zekai score 8.3Best open source
 Open source
Free (self-hosted)
 No limit, self-hosted (AGPL-3.0 (some parts under a separate licence)) Developers wanting an open-source custom CRM $0 14 Nov 2026 Code ↗
EspoCRM logo
EspoCRM Zekai score 8.1
 Open source
Free (self-hosted)
 No limit, self-hosted (AGPL-3.0) Self-hosted CRM with no seat fees $0 14 Nov 2026 Code ↗
SuiteCRM logo
SuiteCRM Not yet reviewed by Zekai
 Open source
Free (self-hosted)
 No limit, self-hosted (AGPL-3.0) Mature self-hosted CRM for larger teams $0 14 Nov 2026 Code ↗
Krayin CRM logo
Krayin CRM Not yet reviewed by Zekai
 Open source
Free (self-hosted)
 No limit, self-hosted (MIT) Laravel teams building on a CRM base $0 14 Nov 2026 Code ↗

Every price was read on the vendor's own pricing page on the date shown. The Cost Finder assumes one entry plan per person, so it multiplies by your team size; yearly prices are shown per month, and team or business plans can cost more per seat. "Not checked" means we could not confirm a public price.

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02 · Free plan

Is there a free version of Attio?

Yes. Attio's Free plan covers up to 3 users, 50,000 records and 3 objects, with 100 Ask Attio credits and 250 workspace credits, per its pricing and help pages. Paid Plus is $50 per workspace monthly or $40 yearly, including 1 user; Pro is $125 monthly or $100 yearly.

Source: Attio pricing page, read 14 Nov 2026.

Free$0

3 users, 50,000 records, 3 objects, 100 Ask Attio credits

Paid from$50/mo per workspace

Plus, $50 per workspace billed monthly or $40 billed yearly, 1 user included; extra users $44 monthly or $35 yearly

03 · Free alternatives

What are the best free Attio alternatives?

Zoho CRM is the best free Attio alternative on user count: its free edition is forever free for 3 users. HubSpot's free CRM allows 2 users and 1,000 contacts with no time limit. Attio's own free plan allows 3 users, 50,000 records and 3 objects.

HubSpot logo

HubSpot

Best overallFree plan + paid
Free CRM: up to 2 users, 1,000 contacts, no time limit
Paid from $20/seat/mo
vs Attio →Zekai review
Zoho CRM logo

Zoho CRM

Best free planFree plan + paid
Free edition: forever free for 3 users
Paid from $20/user/mo
vs Attio →Zekai review
04 · Open source

What are the best open-source Attio alternatives?

Open-source Attio alternatives: Twenty (AGPL-3.0 core, hosted Pro from $9 per user yearly) is the closest in style; EspoCRM (AGPL-3.0) and SuiteCRM (AGPL-3.0) run on PHP and MySQL; Krayin CRM (MIT) is a Laravel CRM base. Self-hosting means you run servers, upgrades and backups.

Twenty logo

Twenty

AGPL-3.0 (some parts under a separate licence)★ 60.9k GitHub stars · 14 Nov 2026
To self-host: Use the hosted workspace or run the repository yourself; define objects and views as code with the twenty CLI. Hosted Pro is $12 per user monthly, $9 yearly.
Commercial use
Yes for AGPL parts (share changes if offered as a service); files marked Enterprise need a commercial licence.
Runs on
Server you run yourself, or Twenty's hosted workspace; the repo is a TypeScript monorepo.
Setup
Hard · Multi-service TypeScript stack; hosted workspace is the easy route.
Last commit
14 Nov 2026
Last release 13 Nov 2026
Zekai open-source pageSource code ↗Managed hosting slot
EspoCRM logo

EspoCRM

AGPL-3.0★ 3.6k GitHub stars · 14 Nov 2026
To self-host: Download the release zip, serve it with PHP 8.3 to 8.5 and a MySQL, MariaDB or PostgreSQL database, then run the web installer; you handle upgrades, backups and email setup.
Commercial use
Yes; AGPL-3.0 means sharing changes if you run a modified version as a service.
Runs on
Web server with PHP 8.3-8.5 and MySQL 8.0+, MariaDB 10.6+ or PostgreSQL 15+.
Setup
Moderate · PHP app with a database; download the release and install.
Last commit
12 Nov 2026
Last release 10 Nov 2026
Zekai open-source pageSource code ↗Managed hosting slot
SuiteCRM logo

SuiteCRM

AGPL-3.0★ 5.9k GitHub stars · 14 Nov 2026
To self-host: Host SuiteCRM 7.15.2 on a LAMP stack (Apache, PHP, MySQL) on your network, a public cloud or managed hosting; SuiteCRM 8 is a separate repository still being completed.
Commercial use
Yes; AGPL-3.0 means sharing changes if you run a modified version as a service.
Runs on
Linux or Windows server with the Apache, PHP, MySQL stack.
Setup
Moderate · LAMP stack install; extensions come from a separate directory.
Last commit
4 Nov 2026
Last release 31 Jul 2026
Source code ↗Managed hosting slot
Krayin CRM logo

Krayin CRM

MIT★ 24.2k GitHub stars · 14 Nov 2026
To self-host: Install with Composer on PHP 8.3+, edit the .env file for domain, mail and database, then run php artisan krayin-crm:install; a Docker route and managed Krayin Cloud also exist.
Commercial use
Yes (MIT).
Runs on
Apache or NGINX, 3 GB RAM or more, PHP 8.3+, MySQL 8.0.32+ or MariaDB 11.4+.
Setup
Moderate · Composer install, .env edits and an artisan installer command.
Last commit
5 Nov 2026
Last release 6 Nov 2026
Source code ↗Managed hosting slot
05 · Side by side

How does Attio compare with each alternative?

Attio prices per workspace (Plus $50 monthly with 1 user), while most rivals price per seat: HubSpot Starter $20, Zoho Standard $20, Close Essentials $49, folk Standard $30 and Copper Basic $29 monthly, with Pipedrive Lite $14 and Freshsales Growth $9 on yearly billing.

01
HubSpot logo

Attio vs HubSpot

Best overallFree plan + paid$20/seat/mo · checked 14 Nov 20268.4
The differenceFree CRM allows 2 users and 1,000 contacts, and Sales Hub Starter is $20 per seat monthly; Attio's free plan allows 3 users and 50,000 records, and paid plans price per workspace.
Switch to HubSpot ifyou need marketing, service and sales hubs on one login, and your team size makes per-seat prices acceptable
Stay with Attio ifyou want a flexible data model with 50,000 free records and a workspace price that covers 1 user
Pros
  • All-in-one platform connects sales, marketing, and service data.
  • Powerful free CRM and sales tools provide a strong entry point.
Cons
  • Pricing can become expensive as you add more 'Hubs' and contacts.
  • The sheer number of features can be overwhelming for new users.

Pros and cons from the Zekai review of HubSpot · Verdict: Unified AI Sales Platform

Visit HubSpotRead the Zekai reviewPrice alert
02
Pipedrive logo

Attio vs Pipedrive

$14/seat/mo billed yearly · checked 14 Nov 20269.0
The differenceLite lists $14 per seat billed yearly with a 14-day trial and no free plan; Attio Plus is $40 per workspace monthly on yearly billing, 1 user included, with a free tier.
Switch to Pipedrive ifevery rep works the same deal pipeline and you want a flat per-seat price across four plans
Stay with Attio ifyou want a free plan, custom objects on Pro and an AI agent (Ask Attio) available from day one
Pros
  • Extremely intuitive visual pipeline makes tracking deals easy.
  • AI Sales Assistant helps prioritize efforts on deals likely to close.
Cons
  • Lacks the integrated marketing and service modules of all-in-one platforms.
  • Advanced reporting and customization are reserved for higher-tier plans.

Pros and cons from the Zekai review of Pipedrive · Verdict: The Sales-First CRM

Visit PipedriveRead the Zekai reviewPrice alert
03
Zoho CRM logo

Attio vs Zoho CRM

Best free planFree plan + paid$20/user/mo · checked 14 Nov 20268.5
The differenceFree edition is forever free for 3 users; Standard is $20 per user monthly and Professional ($35 monthly) adds AI agents. Attio's free plan includes Ask Attio with 100 credits.
Switch to Zoho CRM ifyou want a permanent free tier plus a wide Zoho app ecosystem, and can live with a busier interface
Stay with Attio ifyou value Attio's email-and-calendar-built records and an agent in the product on every plan
Pros
  • Combines sales, marketing, and support tools in one interface.
  • Uses AI agents (Zia) to automate lead qualification and drafting.
Cons
  • The sheer number of features can be overwhelming for new users.
  • Some specific modules may lack the depth of dedicated, best-in-class tools.

Pros and cons from the Zekai review of Zoho CRM · Verdict: Unified Sales Ecosystem

Visit Zoho CRMRead the Zekai reviewPrice alert
04
Freshsales logo

Attio vs Freshsales

Cheapest paid$9/user/mo billed yearly · checked 14 Nov 20266.6
The differenceGrowth is $9 per user billed yearly with a 21-day trial; Freddy AI Agent is an add-on at $49 per 100 sessions. Attio includes Ask Attio credits per seat on each plan instead.
Switch to Freshsales ifyou want phone, email and chat inside the CRM at the lowest per-seat price and no free-plan need
Stay with Attio ifyou prefer a free plan, workspace-based pricing and AI credits bundled rather than sold per session
Pros
  • Integrates generative AI to accelerate sales tasks.
  • Combines sales and marketing automation in one suite.
Cons
  • Pricing information is not publicly available on the main page.
  • Full omnichannel features require the more comprehensive 'Freshsales Suite'.

Pros and cons from the Zekai review of Freshsales · Verdict: AI-Powered Sales CRM

Visit FreshsalesRead the Zekai reviewPrice alert
05

Attio vs Close

$49/user/mo · checked 14 Nov 2026
The differenceCalling, SMS and email are built in; Essentials is $49 per user monthly with 1,000 AI credits, and Growth adds a Power Dialer. Attio lists call intelligence from Pro at $125 monthly.
Switch to Close ifreps spend their day on calls and texts, and a built-in dialer matters more than a flexible data model
Stay with Attio ifyour motion is relationship-led or product-led, with custom objects rather than a dialer driving the work
Visit ClosePrice alert
06

Attio vs folk

$30/member/mo · checked 14 Nov 2026
The differenceStandard is $30 per member monthly and bundles a LinkedIn extension, email, calendar and WhatsApp sync, and AI fields; no free plan, only a 2-week trial. Attio offers a free tier for 3 users.
Switch to folk ifyou manage networks of contacts and want LinkedIn and WhatsApp capture without building anything
Stay with Attio ifyou want a free plan to start and the option to define custom objects and workflows later
Visit folkPrice alert
07

Attio vs Copper CRM

$29/seat/mo · checked 14 Nov 2026
The differenceBuilt around Google Workspace; Basic is $29 per seat monthly with a 2,500 contact limit, Professional lifts it to 15,000. Attio prices per workspace and its free plan allows 50,000 records.
Switch to Copper CRM ifyour team lives in Gmail and Google Calendar and wants a per-seat plan with a clear contact limit
Stay with Attio ifyou have many records, mixed email providers or need a free plan during setup
Visit Copper CRMPrice alert
08
Twenty logo

Attio vs Twenty

Best open sourceOpen sourceFree (self-hosted)8.3
The differenceOpen-source core with hosted Pro at $12 per user monthly ($9 yearly) and unlimited records, objects and fields; Attio caps records at 50,000 on Free and 250,000 on Plus.
Switch to Twenty ifyour team can code and wants to define objects as code and keep the option to self-host
Stay with Attio ifyou want a polished hosted CRM with no infrastructure to run and workspace-priced plans
Visit TwentyRead the Zekai reviewPrice alert
09
EspoCRM logo

Attio vs EspoCRM

Open sourceFree (self-hosted)8.1
The differencePHP 8.3-8.5 app on MySQL, MariaDB or PostgreSQL that you host yourself, with no per-seat licence; you handle upgrades and backups, whereas Attio runs as a hosted workspace.
Switch to EspoCRM ifdata must stay on your own server and you have someone to maintain PHP hosting and backups
Stay with Attio ifyou would rather not run servers and want Ask Attio and managed email sync included
Visit EspoCRMRead the Zekai reviewPrice alert
10
SuiteCRM logo

Attio vs SuiteCRM

Open sourceFree (self-hosted)
The differenceSuiteCRM 7.15.2 runs on a LAMP stack and has an extensions directory; the README says SuiteCRM 8 is not yet as feature complete. No AI assistant is named in the README.
Switch to SuiteCRM ifyou want a long-established open-source CRM with partners and a plugin store, run on your own servers
Stay with Attio ifyou want an AI agent in the CRM and a modern interface that needs no server administration
Visit SuiteCRMPrice alert
11
Krayin CRM logo

Attio vs Krayin CRM

Open sourceFree (self-hosted)
The differenceLaravel and Vue.js CRM under MIT; needs PHP 8.3+, 3 GB RAM or more and MySQL 8.0.32+, and a managed Krayin Cloud is available. Its README names no AI assistant.
Switch to Krayin CRM ifyour developers work in Laravel and want a permissively licensed CRM to extend and self-host
Stay with Attio ifyou want the CRM ready to use now, with AI features and no framework to maintain
Visit Krayin CRMPrice alert
06 · What changed

Why do people leave Attio?

  • Attio's help centre says Ultra replaced the Enterprise plan for new workspaces starting in November 2026; Ultra is listed at $1,000 per workspace with 5 users included on annual billing. (source)

  • Plans meter AI use in credits: Free gets 100 Ask Attio seat credits and 250 workspace credits a month; Plus gets 500 and 1,500; Pro gets 1,000 and 10,000. Attio's 23 Sep 2026 changelog added a per-thread credit display. (source)

08 · FAQ

Questions people ask about Attio alternatives

What is the best alternative to Attio in 2027?

HubSpot is the best overall Attio alternative on this page ($20/seat/mo). For no cost, Zoho CRM has a free plan (Free edition: forever free for 3 users). To self-host, Twenty is open source (AGPL-3.0 (some parts under a separate licence)).

Is there a free version of Attio?

Yes. Attio has a free plan: 3 users, 50,000 records, 3 objects, 100 Ask Attio credits. Paid plans start at $50/mo per workspace, checked on 14 Nov 2026.

Is there a 100% free alternative to Attio?

Yes. Twenty, EspoCRM, SuiteCRM, Krayin CRM are open source and free to self-host. HubSpot, Zoho CRM have a free plan with limits, shown in the table.

What is cheaper than Attio?

Freshsales starts at $9/user/mo billed yearly, against $50/mo per workspace for Attio, as listed on each vendor's pricing page on 14 Nov 2026.

How much do Attio alternatives cost for a team of 5?

If each of 5 people buys the entry paid plan, at the prices Zekai checked on 14 Nov 2026, the monthly cost is Freshsales $45/mo, Pipedrive $70/mo, HubSpot $100/mo, against Attio $250/mo for Attio. Team and business plans can cost more per seat. The Zekai Cost Finder on this page recalculates for any team size.

Which is better, HubSpot or Attio?

Free CRM allows 2 users and 1,000 contacts, and Sales Hub Starter is $20 per seat monthly; Attio's free plan allows 3 users and 50,000 records, and paid plans price per workspace. Choose HubSpot if you need marketing, service and sales hubs on one login, and your team size makes per-seat prices acceptable. Stay with Attio if you want a flexible data model with 50,000 free records and a workspace price that covers 1 user.

Why are people leaving Attio?

The documented reasons are: Attio's help centre says Ultra replaced the Enterprise plan for new workspaces starting in November 2026; Ultra is listed at $1,000 per workspace with 5 users included on annual billing (1 Nov 2026); Plans meter AI use in credits: Free gets 100 Ask Attio seat credits and 250 workspace credits a month; Plus gets 500 and 1,500; Pro gets 1,000 and 10,000. Attio's 23 Sep 2026 changelog added a per-thread credit display (23 Sep 2026). Each is sourced in the section above.

What are the best Attio alternatives?

HubSpot, Pipedrive and Zoho CRM are the usual paid picks, Close and folk fit calling-heavy and relationship-driven work, and Twenty is the open-source option.

09 · Method

How did Zekai check this page?

Zekai independently reviews AI tools. For this page we read each vendor's own pricing and product pages and recorded the starting price, the free-plan limit and the date of the check. Only tools that do the same job as Attio are listed, and sponsors never change the order or the scores.

Mehmet Elmicenni, founder of Zekai
Mehmet Elmicenni

Founder of Zekai. Reviews the alternatives pages and the price checks behind them.

About the founder · How Zekai scores tools

JSON copyMarkdown copy
1 · Same job onlyEvery alternative does the same task as Attio; tools for other jobs are left out.
2 · Vendor pages onlyPrices and free limits come from each vendor's own pricing page, never from blogs.
Zekai score0–10, from four published weights: ease 25%, output quality 30%, value 20%, time saved 25%. How we score
3 · Re-checkedA price older than 35 days is re-read or the page falls back to an older version.
Change log

  • Page rebuilt on v6; all prices re-read on vendor pages.

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